VALUE CHAIN ANALYSIS OF

KEY CHARACTERISTICS OF ITINDUSTRY BACKGROUNDLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. PRIMARY ACTIVITIESINBOUND LOGISTICS Suppliers: Spherion, Jones Lang LaSalle, IBM, Ogilvy and Mather, IMI Cornelius, and Prudential provide ingredients, packaging and machinery The Supplier Guiding Principles

OPERATIONS Company-owned concentrate and syrup productionOUTBOUND LOGISTICS world largest distribution system warehousing, order fulfillment, transportation, and distribution management own, lease, and operate in over 800 plants around the world more than 200 different geographic locations Grocery stores, fast food restaurants and vending machines are few of the distribution units over 300 bottling partnersMARKETING & SALES Creativity is a vital marketing strategy to Coca Cola develop new products and brands, change the design of their packaging, and design various new advertising campaignsSERVICE provide services tailored to meet their customers needs established Customer Development and Training Centers which provide training at no costSUPPORT ACTIVITIESINFRASTRUCTURELorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. HUMAN RESOURCELorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. TECHNOLOGYLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. PROCUREMENTLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.