Kick Off

The Launch of The American Football League In Lagos

Social & Academic Benefits

• Scholarship awards

• Improved academic performance across selected schools

• Overall positive results will get schools shortlisted.

• Improved health of the younger generation

• Positive energy channeled into sports and study

Schools

• Four secondary schools will be selected.

• The number may rise to 6 to incorporate AIS and another private secondary school.

The Numbers

• N12million take off fund.

• To be raised by selling naming rights for each of the 4 teams at N5million each.

• Sponsorship rights of N3million per team.

League Directors

• 2 year contract

• There will be 4 directors

• NAFL Managing Director: Theodore Omalu who doubles as NAFL president

• Programme Director: Mike Mitchell if available or an expatriate coach from the US.

• Director Finance & Sponsorship: TBA

• Director Marketing and PR : Abiola Aloba

Directors’ Functions

• Coach development

• Referee recruitment and development

• Academic accountability oversight through coaches

• League schedule development

• Facility supervision and use

• Public relations and promotion.

• Brand marketing and identity

Coaches

• 4 Head coaches

• 12 month initial contract

• Responsible for:– Personal growth as a coach

– Player development

– Academic progress monitoring and advancement of athletes

– On field safety and training

– Player accountability.

Venue

• All games will be played at Teslim Balogun stadium

• The second venue option is the American International School Football pitch.

• The latter will be ready by Q1 of 2012.

• Teslim Balogun may be used as the LASG contribution with stadium costs counted as a sponsorship fee.

• The funds from sponsorship may also be applied for stadium rental

Direct Sponsorship

• This covers total League sponsorship

• N15million price tag.

• Full naming rights and exclusive branding and leveraging.

• Full broadcast rights and spread across all platforms.

• May be spread across 2, 3 or even 10 non competing brands.

League Sponsorship Associates

• Associate sponsorship covering :

• Venue Branding

• Broadcast partners: Paying for airtime to air games

• Product and service support.

• Minimum entry is N1million per season.

• Minimum of 5 in a worst case scenario

• 12 Associate Sponsors in a second position to raise target funds of N12million for season 1

LASG Support

• Venue use for games.

• Sponsorship support through direct intervention with LASG partners.

• Direct liaisons with oil services and exploration brands.

• Tax rebates and incentives where possible to partner brands for all support towards the league.

• Media support through existing state platforms : Eko FM, LASAA and LTV.

• LASG is expected to provide the balance through direct subvention or through indirect subvention from its partners.

NAFL Support

• The NAFL will with the support of the NFL IFAF and other parties will provide

• 100 Flags $2000

• 60 game jerseys and helmets $9000

• 500 Cones $500

• 100 American footballs $5000

• Yard markers $2000

• 500 Branded T shirts and shorts for players $5000

• DVDs and CDS and Books $30000

• Training parachutes etc $10000

• Total commitment $63500

Target Sponsors

• Mobil

• Chevron

• NNPC

• Briscoe Ford

• Radisson Blu

• Four Points Hotel

• CFAO group.

• Coca Cola

• Pepsi

• GTB

• Access Bank

• Citigroup• HMO• IGI Insurance• Sovereign Trust Insurance• LASACO

Media Partners

• LTV

• DBN TV

• Hi TV

• NTA

• CNN to cover the league launch as follow up to the first touchdown in Africa

• Programmes will be aired for free for season 1 after which a negotiated airtime purchase will be embarked upon.

• DSTV via Super Sport may be considered.

• Complete Sports will run American Football based editorials and report on the league and Nigerians in the NFL

TV Rights & Coverage

• The TV rights are currently worth zero naira.

• Thus media partnerships will be brought to bear.

• cover match highlights and post game shows.

• This also provides ROI for sponsor brands.

Direct Media Benefits

• Direct media value in excess of N20million on NTA network and other partners via:

– Spot placements

– Venue branding visibility

– Screen branding during transmission

– Intra game spots during switches in play or sides.

– Time out spots

– Half time stat reports

– Statistics centre powered by an Actuarial firm or consultancy

Spend Direction

• League directors N5.4million

• Head coaches N2.4million

• Player allowances N2.88million

• Administrative costs N3million

• Housing for coaches N3million

• *Technical spend N3.53million– * Borne by NAFL IFAF and NFL

Timelines

• Media hype and pre sale November and December 2011

• Training starts January 2011

• League Kickoff February 2012

Demonstration Game

• There will be a demonstration game at the National Sports Festival in 2012.

• The game will be between the top two teams in the league.

• The game may also be between two invited college teams from the US.

Thank You

• With this breakdown we look forward to:

• Immediate support from LASG where possible

• This will immediately involve content airing on LTV to educate the citizens about the sport.

• This plan works for the junior amateur and senior amateur leagues.

• Juniors are aged 12 to 17 secondary school students

• Senior amateurs are aged 18 to 24 university undergraduates or equivalents

• All must be in school with proof of academic existence prior to sign up.