DISQUS

Let’s acknowledge the common perception of commenters

*Based on a third party study of a thousand randomized Disqus users

Disqus users compared to general population

Our audience is made up of geeks

Users spend more time on smaller/organic sites

Average No. of Sites Visited in Last 30 Days Related to Specific Passion

12% are organic

sites

24% are organic

sites

They are ultra-passionate about their passions – expressing a greater interest in engaging, learning and

sharing more

It is something I know I will still be engaged in many years from now

I’ve spent many years enjoying this

hobby.

I was trying to improve my

skills/ expertise

Others come to me for advice

about information

They go deep online

More time online, 7 hours per day.*Hours Spent Online in Average Weekday

Seekers of information, news, and social media

Social

News

Info

They visit more sites, consume more comments, tweets, videos, and reviews.

Comments

Tweets Videos

Reviews

They are influencers

Not about benefiting personally

To share expertise

To influence opinions

To point-out what’s been overlooked

Large number of followers

Percent Who Say Type of People are in Social Network

Have more general acquaintances as friends/followers

Have more friends/followers among people they do not even

know

Natural brand advocates

More likely to share, review, and endorse brands

Percent Who Use Engage in Types of Social Media in Last 30 Days

Comment areas online

Video sharing sites

Blogs / Micro blogs

Produce more comments, tweets, videos, and reviews

Percent Who Have Posted Type of Content in Last 30 Days

Comments

Tweets Videos

Reviews

disqus.com/audience