Why Kocaer Tekstil...?We make the Best Towel in the World!

Overview:

Our clients continuously look to us for inspiration, guidance, and expertise, and are always asking:

Our “Consumer First” approach relies on an insight-rich process that informs product development, branding, and packaging decisions from a consumer point-of-view.

1

Attention Catching

(Be remarkable. Get noticed)

2

Message Connection (Be heard. Land your message)

3

Clear & Concise Message

(Be focused)

Millennials are the future and they are

Green

In one of the most interesting discoveries about millennials and green product/packaging, Hartman Group suggested that millennials define sustainability “from a social responsibility or organizational health perspective.”

In other words, the eco-friendly aspect of product/packaging is just one aspect of millennial purchase decisions.

Hartman writes that millennials love Starbucks because they provide educational opportunities to their store associates. Millennials love Tom’s shoes and Warby Parker glasses because they provide free products to people in need.

For brands considering the messaging of their product/packaging, communicating corporate sustainability and positive global citizenship matters just as much as your product/packaging’s ability to decompose.

● From a sustainability point of view, doubling the useful life reduces by half the amount of resource input and waste output, and in addition reduces the resource consumption in all related services (distribution, advertising, waste transport, and disposal) by 50%.

● The key tools here are cultural leverages-sustainability values that are extremely appealing to people to which will apply to them in order to increase their own quality of life.

● The framework conditions of creating the best towel in the world focus on performance (product-life optimization) and results, rather than on individual attributes such as softness or quick drying. The Best Towel in the World covers them ALL!

● The optimization of towels over their full lifetime with regard to the triple (social, economic, and environmental) compatibility are essential components in creating the best towel in the world

● This also includes a true quality analysis of the phases of design, production, distribution, utilization, and finally re-use of the goods.

Simply Offering the Best Towel in the World Isn't

EnoughA fundamental change is also needed in establishing the best bath towel program in the world.

An implementation and offering of a “Sustainability Incentive/Discount Program” is necessary and the culmination of creating the best towel in the world. As this helps to ensure that the “useful” lifespan of The World’s Best Towel bath towels exceed twenty to thirty years

When a customer donates their preowned towels to any good standing charity, shelter, organization, or cause a discount will be applied to their new order of PerformTex bath towels. All that is needed is to provide the name of the organization that received the donation and the discount shall immediately be applied. The Sustainability Discount Incentive is to promote and bring upon a positive awareness to social, economic, and environmental responsibility. It is with gratitude and great hope that our customers will act in good faith when naming the organization/recipient of their preowned bath towels.Example of an organizations that are in need of and accept preowned bath towels are as followed:

● Pre owned towels can be given to Domestic Violence Shelters: https://www.domesticshelters.org

● Badly damaged pre owned towels used as bedding at Humane Societies or Animal Resucue/Shelters: http://m.humanesociety.org/animal_community/resources/tips/find_local_animal_shelter.html

*Pre owned Bath Towels should be cleaned (machine washed and dried) prior to donating.

What is a Sustainability Discount Incentive Program and how does it works?

Benefits of The Best Towel in The World on Hang-TagBest Towel in the World Hang-Tag Benefits

Description● Buttery Soft made with a special exclusive blend of American Pima and

Aegean Turkish long-staple 100% cotton

● Performance Technology created for Extreme Durability, Maximum Absorbency, and Minimum Pilling

● Green, 100% Natural, and Sustainably Made and Certified by_________

● Rated Best Towel In The World by _____________

● Expertly Crafted In Turkey

Available Sustainability Certifications for Transparency ● Global Reporting Initiative—An international-independent organisation that helps businesses,

governments and other organisations understands and communicates the impact of business on critical sustainability issues such as climate change, human rights, corruption and many others. https://www.globalreporting.org/Pages/default.aspx

● Higg Index, A sustainability measurement tool for apparel companies to measure the impacts of their products across the value chain—single approach for measuring sustainability for all buyers without investing in multiple sustainability technologies and certification processes. It is a holistic self-assessment tool empowers brands, retailers and facilities of all sizes, in their sustainability journey, to measure their environmental and social and labour impacts and identify areas for improvement. http://apparelcoalition.org/the-higg-index/

● OEKO-TEX—focuses on harmful chemicals; specific certifications include “OEKOTEX 100 Standard” and Sustainable Textile Production—A certification system to recognize brands, retail companies and manufacturers within the textile chain to communicate their path to sustainable production to the public in a transparent and credible manner. https://www.oeko-tex.com/en/business/business_home/business_home.xhtml

● Global Organic Textile Standard (GOTS) A worldwide standard for processing organic fibres. It uses ecological and social criteria that cover the entire textile supply chain. http://www.global-standard.org/the-standard.html

● Better Cotton Initiative (BCI) promotes and maintains a set of holistic standards for the cotton supply chain, covering environmental, social and economic sustainability. http://bettercotton.org/

● Cradle-to-Cradle (C2C): Certified guides product designers and manufacturers towards creating products that use safe and reusable. http://www.c2ccertified.org/