konversio optimointi
DESCRIPTION
Miten analytiikassa päästään kävijäseurannasta ja raporteista toimintasuunnitelmiin ja liikeenjohdon ohjaamiseen.Mitä on konversio-optimointi ja miten Tulos sitä tekee.Mitä web-analytiikalla ja konversio-optimoinnilla on saatu aikaan.TRANSCRIPT
![Page 1: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/1.jpg)
![Page 2: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/2.jpg)
![Page 3: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/3.jpg)
![Page 4: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/4.jpg)
![Page 5: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/5.jpg)
![Page 6: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/6.jpg)
![Page 7: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/7.jpg)
![Page 8: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/8.jpg)
![Page 9: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/9.jpg)
![Page 10: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/10.jpg)
![Page 11: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/11.jpg)
![Page 12: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/12.jpg)
![Page 13: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/13.jpg)
![Page 14: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/14.jpg)
![Page 15: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/15.jpg)
![Page 16: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/16.jpg)
![Page 17: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/17.jpg)
![Page 18: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/18.jpg)
![Page 19: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/19.jpg)
![Page 20: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/20.jpg)
![Page 21: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/21.jpg)
![Page 22: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/22.jpg)
![Page 23: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/23.jpg)
![Page 24: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/24.jpg)
![Page 25: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/25.jpg)
![Page 26: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/26.jpg)
![Page 27: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/27.jpg)
![Page 28: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/28.jpg)
![Page 29: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/29.jpg)
![Page 30: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/30.jpg)
![Page 31: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/31.jpg)
![Page 32: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/32.jpg)
![Page 33: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/33.jpg)
![Page 34: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/34.jpg)
![Page 35: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/35.jpg)
![Page 36: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/36.jpg)
![Page 37: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/37.jpg)
![Page 38: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/38.jpg)
![Page 39: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/39.jpg)
![Page 40: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/40.jpg)
![Page 41: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/41.jpg)
![Page 42: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/42.jpg)
![Page 43: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/43.jpg)
![Page 44: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/44.jpg)
![Page 45: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/45.jpg)
![Page 46: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/46.jpg)
![Page 47: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/47.jpg)
![Page 48: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/48.jpg)
![Page 49: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/49.jpg)
![Page 50: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/50.jpg)
RisicumLASKEUTUMIS-
SIVU
![Page 51: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/51.jpg)
![Page 52: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/52.jpg)
![Page 53: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/53.jpg)
![Page 54: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/54.jpg)
![Page 55: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/55.jpg)
MarkantaloHAKUSANA-MAINONTA
![Page 56: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/56.jpg)
Analytiikka ohjaamaan tekemistä
![Page 57: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/57.jpg)
KLIKKEJÄ NÄYTTÖJÄ KLIKKI-%
![Page 58: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/58.jpg)
CTR = Napsautus %
Testaa toimivat mainokset myös muissakin medioissa
![Page 59: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/59.jpg)
![Page 60: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/60.jpg)
Myynti 12 kertaiseksi puolessa vuodessa
Mainonnan ROI +400%
![Page 61: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/61.jpg)
VitaelabETUSIVU
![Page 62: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/62.jpg)
![Page 63: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/63.jpg)
![Page 64: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/64.jpg)
![Page 65: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/65.jpg)
![Page 66: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/66.jpg)
![Page 67: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/67.jpg)
ScandinavianOutdoorStoreLASKEUTUMISSIVU
![Page 68: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/68.jpg)
![Page 69: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/69.jpg)
![Page 70: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/70.jpg)
Tuotteiden nostaminen foldin yläpuolelle myyvän tekstin yhteyteen parantaa myyntiä.
![Page 71: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/71.jpg)
ScandinavianOutdoorStoreSIIRRY
OSTOSKORIIN
![Page 72: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/72.jpg)
![Page 73: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/73.jpg)
A
B
C
D
![Page 74: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/74.jpg)
![Page 75: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/75.jpg)
ScandinavianOutdoorStoreOSTOSKORI
![Page 76: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/76.jpg)
![Page 77: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/77.jpg)
![Page 78: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/78.jpg)
1. TOIMITUSKULUJEN LUVUT KORVATIIN EDUILLA JA HYÖDYILLÄ SEKÄ ASIAKASPALVELUN YHTEYSTIEDOILLA
2. ”JOS ET SAA MEILTÄ TILAUSVAHVISTUSTA” POISTETTIIN, KOSKA ARVIOITIIN ETTÄ SE HEIKENTÄÄ ASIAKKAAN LUOTTAMUSTA KAUPPAAN.
3. TYHJENNÄ KORI –NAPPI POISTETTIIN
![Page 79: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/79.jpg)
![Page 80: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/80.jpg)
MYYNNIN PARANNUS:
11, 7%MYYNTI LISÄÄNTYY VUODESSA
204 000 €
![Page 81: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/81.jpg)
JATKETAAN TESTAAMISTA
![Page 82: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/82.jpg)
![Page 83: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/83.jpg)
MYYNNIN PARANNUS:
16, 4%MYYNTI LISÄÄNTYY VUODESSA
286 000 €
![Page 84: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/84.jpg)
JATKETAAN TESTAAMISTA
![Page 85: Konversio optimointi](https://reader034.vdocuments.net/reader034/viewer/2022051411/5471b8e3b4af9fc30a8b4c14/html5/thumbnails/85.jpg)