label.ch - facebook social by design
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Social By Design
Lorry Destainville | Account Manager
What is Social By Design?
Insert the 1-
800-Flowers
Video Here
Businesses will be better in
a more connected world.
Facebook connects people and
their friends to the things
they care about.
1 The evolution of sharing
Discove
r
10’s
Searc
h
00’s
Browse
90’s
Source: Facebook Internal June 2010 – Jan 2011
June 2010 Jan 2011
2x interacti
ons
2 Stories, and being social by design
Technology to make your
business more
engaging
Pages to connect with
people
Ads to reach their friends
Social technology for business growth
Media Relationships
Business Platform
Ads Pages
Connect
Make meaningful, long-lasting
connections with enthusiasts of
your brand
Engage
Communicate with fans by sharing
photos, videos, updates and
offers. Join and continue the
conversation with fans by
participating in active
discussions on your Wall, and
fulfill your business objectives
Reach
Your fans’ interactions with
your Page may be noticed by
their friends, which can further
your reach to capture potential
new enthusiasts of your brand
Pages
Ads with friends
4x lift in
purchase intent
2x lift in
message awarenes
s
1.6x lift in brand recall
STEP 1: David likes a
brand, uses an
application, or
checks in to a
location
David likes this brand
STEP 2: A story is generated
on David’s friends’
News Feeds, which they
may or may not see
STEP 3: If this brand included
Sponsored Stories in
their Facebook Ads
campaign, David’s
friends see this story
in the right column
Sponsored Stories
David likes this brand
Your Brand
Like
Sponsored Stories – word-of-mouth at scale
Sponsored Stories – word-of-mouth at scale
population
Friends of
fans
Fan base
Make your site social
Social plugins
Interaction with your brand
Applications
Your Page
Sponsored Stories
A fan base with Like
ads
Ads with Friends
Publish to fans
3 More fans and more stories
▪ Create an identity
for your brand
▪ Start two-way
conversations
▪ Use Like ads to
build
your fan base
▪ Use Social Plugins
to enhance your
website
Step 1: Build
▪ Publish to your
fans
▪ Set up a regular
and frequent
publishing calendar
▪ Create social
experiences that
are easy to share –
images, video,
questions,
exclusives
Step 2: Engage
▪ Leverage your network
▪ Like Sponsored
Stories: leverage the
activity on your site
▪ Page Post Sponsored
Stories: leverage the
activity on your page;
reach and engage
better with your
audience
Step 3: Amplify
Step 3: Amplify through social plugins
Step 3: Amplify your posts through Sponsored Stories
Key takeaways
Facebook is a stories-driven platform
Are you currently social by design?
What does Build, Engage and Amplify look like for your company?
Talk to your agency!
LABEL.ch
18, Quai du Seujet
1201 Genève, Suisse
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facebook.com/see.a.bigger.picture
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T +41 22 999 67 67
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