language in cultural context
DESCRIPTION
Language in Cultural Context. The Austro-Hungarian Ultimatum Sent To Serbia John 12A. Imagine. What causes this?. Language. Cultural Context. Language. What is language? A human system of communication that uses arbitrary signals, such as voice sounds, gestures, or written symbols.[1]. - PowerPoint PPT PresentationTRANSCRIPT
THE AUSTRO -HUNGARIAN ULTIMATUM SENT TO SERBIA
JOHN 12A
Language in Cultural Context
Imagine..
What causes this?
LanguageCultural Context
Language
What is language?A human system of communication that uses
arbitrary signals, such as voice sounds, gestures, or written symbols.[1]
[1] http://grammar.about.com/od/il/g/languageterm.htm
System of communication
Arbitrary – No principles / rules
Cultural Context
Cultural (culture)
The characteristics of a group of people.
Context
The circumstances that form the setting for an event, statement, or idea.
Language in Cultural Context
What is Language in Cultural Context?
A setting or environment where there are characteristics that define what the norm is.
AUSTRO HUNGARIAN ULTIMATUM
Issue
Historical Austro-Hungarian Background
Founded 1867
Formed through union between the Empire of Austria and the Kingdom of Hungary
Located in Central Europe
Part of alliance called the ‘Central Powers’
Central Powers Historical Background
The German Empire
The Austro-Hungarian
EmpireThe Kingdom
of BulgariaThe Ottoman
Empire
Timeline
1878 –Serbia becomes independent.
1906 – The Pig War: Austro-Hungary bans all pork exports to Serbia.
1908
Bosnia Crisis: Austro-Hungary annexes Bosnia.
Timeline July 8th 1914
Archduke Franz Ferdinand visits Bosnia and is assassinated by a Serbian.
Ultimatum Sent
July 22, 1914
Ultimatum Background
The Austro-Hungarian Ultimatum to Serbia (English Translation)
Reinforcement by Germany, The “Blank Check”
Text Type
Paper based message, most likely a printed telegram. Only text is present.
Audience
The intended audience for this Ultimatum is the Serbian Government.
Purpose
The Explicit motive:
Austro-Hungary’s desire for retribution and justice
The Implicit motive:
Austro-Hungary’s desire to annex Serbia
THE ULTIMATUM IS STRUCTURED INTO 4 SECTIONS.
Structure
THE FOUR SECTIONS
INTRODUCTIONARGUMENTS
DEMANDSSUPPORT
1st - Introduction
Introduction on context of Ultimatum
Serbia to hold an objective viewpoint
Assassination of Archduke Franz Ferdinand
2nd – Argument
Demonstrate the reasoning behind the Ultimatum
failure to contain civil aggression against Austro-Hungary
Involvement of Serbians in murder of Archduke Franz Ferdinand Gavrilo Princip
Murdered Archduke Fraz Ferinand.
3rd - Demands
Declare the position and wants of Austro-Hungary
Remove all Anti Austro-Hungarian propaganda
Removal of Serbian officials associated with assassination
Mutual investigation on the assassination of Archduke Franz Ferdinand
4th – Support
Factual information gathered through investigation of the murder of Archduke Franz
Ferdinand
Details the weapons involvedDetails the perpetrators involvedDetails the procedure involved
THREE TONE TYPES.
Tone
Informative, Literal (to the point)
“have proved the existence of a subversive movement in Serbia”
“It is clear from the statements and confessions of the criminal authors”
Used to make information logical and argumentative.
Controlling / Authoritative
“the Royal Serbian Government will publish on the first page of its official organ”
“Serbia binds herself to desist from the attitude of protest and opposition”
Used to show superiority and dominance over Serbia.
Hopeful and promising
“Serbia, in accepting the advice of the Great Powers”
“and to live on the footing of friendly and neighborly relations with Austro Hungary in the
future.”
Used to reduce any feelings of aggression.
Language
Author’s Attitude
Ultimatum starts with “Your Excellency will present the following note to the Royal
[Serbian] Government”
“YOUR EXCELLENCY”
Language Defined
Language type
SophisticatedFormalDirectObjective according to their facts
Language Type
Mainly Denotative Language (non-emotional association)
Some use of Connotative Language (emotional association)
“This movement, which came into being under the very eyes of the Serbian Government”
“and particularly the painful events of the 28th of June”
Language
Third Person
Eg.
“Serbia recognizes that her rights ”“the Royal Serbian Minister at the Court of Vienna”“order of the day from His Majesty the King”
Literary Terms and Devices
Label:Document is declared an Ultimatum
Tragedy: Repeated mention of the date of murder of the archduke, not the actual event to provoke guilt
and morose.
Conclusion
Responded with a rejection to 6th point of the ultimatum as it violates the Serbian Constitution
therefore triggering the start of World War 1.