lars rosengren - finding your true north - productized15
TRANSCRIPT
FINDING YOUR TRUE NORTH
Productized — October 2015
Lars Rosengren @larsrose
Anatomy for Good Product Development
Lars Rosengren @larsrose
Product Lead @Ustwo
LARS
2
Lars Rosengren @larsrose
Product Lead @Ustwo
LARS
2
I care about… People
Sustainability
Crafts & Culture
Photography
WE’RE A DIGITAL PRODUCT STUDIO
4 230 26Studios People Nationalities
JOURNEY
4
Part 1: Failures
Document title and date
CONFUSED…
5
A GRAND VISION
9
Document title and date 10
BAD DESIGN?
DISTRACTIONS
ENVIZIO LABS
Document title and date
CALIFORNIA Mobile payments (~2009) Partner with Wells Fargo & Target Well balanced team
15
CONTEXT
FORGOT TO ASK ‘WHY’…
LEARNINGS
18
LEARNINGSVentures funnel passion & dedication
18
LEARNINGSVentures funnel passion & dedicationIt’s fragile
18
LEARNINGSVentures funnel passion & dedicationIt’s fragile The ‘why’ matters more than ‘what’
18
JOURNEYPart 2: Inspirations
JAPAN
Calligraphy by Ishizaki Keisui
I've never once hated this job. I fell in love with my work and gave my life to it. Even though I'm eighty five years old, I don't feel like retiring. That's how I feel.
“
DESIGN
23
— Bringing a Point of View
“ You have to care!… You cannot do superior work, if you are indifferent”
— William Albert Allard
24
“ Why are we here? I think many people assume, wrongly, that a company exists solely to make money.
Money is an important part of a company’s existence, if the company is any good.
But a result is not cause. We have to go deeper and find the real reason for our being.
— David Packard
29
PURPOSE MATTERS
30
PURPOSE MATTERS
Purpose can be the goal
30
PURPOSE MATTERS
Purpose can be the goal Point-of-view
30
PURPOSE MATTERS
Purpose can be the goal Point-of-viewOur reason for being
30
— Raison d’être
“ Invest As much time in designing your business as you do in designing your product..
33
WHY ARE YOU IN BUSINESS?
DOES YOUR CUSTOMER CARE?
PEOPLE & CULTURE
VENTURE CORPORATION
PURPOSEPEOPLE
CULTURE
Navigating your True north
PRODUCT
40
AgileCanvases Product/Market fit
WHAT & HOW?
STRATEGY & VISIONPURPOSE
PURPOSE… BUT HOW?
PURPOSE… BUT HOW?
Ask yourself ‘why?’, not only ‘what?’
PURPOSE… BUT HOW?
Ask yourself ‘why?’, not only ‘what?’Have a point of view
PURPOSE… BUT HOW?
Ask yourself ‘why?’, not only ‘what?’Have a point of viewShow that you care …about something
FRAMEWORKS
Lean Startup Scrum Communication Tools etc.
“ What defines great teams is not avoiding drama, but how you interact with drama.
— David Storkholm
DRAMA
Define who you are Align team around why
PURPOSEPEOPLE
CULTURE
PURPOSE
FRAMEWORKS
DRAMA
SHAPE YOUR BUSINESS LEAD YOUR PRODUCT
“ Life’s too short to build something that nobody wants. - Ash Maurya
“Life is short, so make everything you build matter - Lars
