lavagem advancers kathryn cox an “jimmy” he eileen roxas rosa segura stephen yan
Post on 20-Jan-2016
215 views
TRANSCRIPT
Lavagem
Advancers
Kathryn Cox
An “Jimmy” He
Eileen Roxas
Rosa Segura
Stephen Yan
Similar Patents
Pet bathing apparatus - Vogel; Russell L
Patent # 5193487
Pet Shower Device
Patent # 5632231
Hydro-Bath
Hydro Groom Mobile
Kathryn Cox
Abstract
Our product consists of a sleek circular design. The design for the tub comprises of a central area that “houses” the pet. Within the walls of this area lie tethers that comfortably holds the pet in place. On one face of the tub is a door which opens up for easy access. On each corner of the tub design are tanks that hold water that will weigh down the tub. Along the outer sides of the tub are compartments for the spray nozzle, soap dispensers and PVC hose.
Our product is a new generation of home pet baths that provide a convenient, comfortable and fun way to bathe your pets.
An “Jimmy” He
Claims
Provides a one-stop service package to conveniently wash your pet:
Contains all the materials needed to wash your pet at your reach: Shampoo, conditioner, flea killer, etc
Easy clean-up: No more having to wash your pet in your bathroom Dog mat to catch all the excess hair and PVC hose to drain all the excess
water
Fun: Sleak and appealing design More emotional bonding with your pet
An “Jimmy” He
Materials and Functions
Soap Dispenser-Small compact convenient with easy refilling Shower nozzle-Conveniently controls the flow of the water Tethers-Comfortably holds your pet in place Dog Mat-Prevents pet slippage as well as catches all the excess
hair PVC Hose-Allows for convenient drainage of water Cover Top-Weather proof, keeps out bugs and miscellaneous
items
Stephen Yan
Diagrams
Stephen Yan
Diagrams
Stephen Yan
Diagrams
Stephen Yan
Diagrams
Stephen Yan
Summary of Invention
Throughout history, technology and inventions have been created to ease everyday life. Pets have become apart of many people’s and family’s everyday life as well as an extension of themselves. This product eases the cleaning and labor of the act of washing your pet. With all the tools at your disposal we provide a one-stop setup. Unlike other bathing apparatus’ our invention allows the pet to get bathed with comfort due to our non slip bath mat. Another apparent feature includes our hide-away compartment that allows the owner to store various accessories such as our free shower mitten, soap refills, etc. Our swaying door also allows your pet to enter and exit with simplicity. In addition to, the design we have created is child friendly and unique. By having all the necessary tools, our consumers are able to utilize their time.
Eileen Roxas
Anticipated Market/Client Base
Target Market Petco (5) Petsmart (5) Costco (4)
Client Middle class families Pet owners
Eileen Roxas
Anticipated Market/Client Base
Test Region: Orange County
• 2,987,591 people as of July 1, 2004 (US Census Bureau)
• 5th largest growing county
Potential Future Client Base:
Dog Cat36.1% 31.6%
1 person 20.8% 23.5%2 persons 34.3% 31.3%3 persons 46.2% 37.4%4 persons 50.6% 38.2%
5 or more people 53.0% 39.7%
Percentage of Households Owning Pets
Household Size
A Sample Survey of 80,000 People in the US as of 2001
Eileen Roxas
Anticipated Costs
Soap Dispenser-$6.42 Shower nozzle & hose -$21.95 Tethers-$9.95 Dog Mat-$5.95 PCV Hose (10 feet)- $6.00 Cover Top & tub- $150.00 Shower Mitt-$4.95
Material Costs= $205.22Rosa Segura
Anticipated Costs
500 * $205.22 = $102,610.00 Actual Cost
Discounted Costs 1-125 @ 20% discount= $40*125= $5,000.00 126-250 @ 30% discount= $61*125= $7,625.00 251-375 @ 40% discount= $82*125= $10,250.00 376-500 @50% discount= $103*125= $12,875.00
Total Discounted Savings $35,750.00
Rosa Segura
Anticipated Costs
Storage Costs:
Per month: $88.00
One time fee: $20.00
Total Cost = $108.00 for first month
Advertising Costs:
Sales Commission= 10% of Mark-up Price ($250)= $25.00/product
Advertising Monthly= 2% of Mark-up Price ($250)= $5.00/product
Stocking Fee Monthly= 3% of Mark-Up Price ($250)= $7.50
Total Advertising Costs= $37.50
Rosa Segura
Projected Profits
Distribution: (300 products in mkt & 200 in storage)Monthly Sales- 3 baths/store= 39 baths sold
39 baths * 12 months= 468 baths468 baths * $250.00= $117,000.00
Yearly Expenses:
Actual Costs – Discounted Savings = Manufacturing Costs $102,610.00 - $35,750.00 = $66,860.00
Storage Costs= $1,076.00Stocking Fee= $90.00Advertising and Commissions Fee=$14,040.00
Total Revenue – Total Expenses = Profit$117,000.00- $82,000.00= $34,934.00
Kathryn Cox