lawman pg3 marketing strategy - 2015
TRANSCRIPT
Strength Weakness Opportunity Threat
Lawman Pg3 SWOT Analysis For NCS
Strong Presence In T1 & T2 Markets, Ethical Business
Group, VALUE Proposition & In House Advanced
Production Units.
Lesser Brand Recall,
Low On Depth, Operational
Bottle Necks & Weaker Presence
In METROS.
200+ Doors Of NCS T0 UNLOCK.
Profit Margins Under Pressure,
Intense Competition,
Expensive To Do Business & Stronger
Bargaining Power Of RETAILERS. 3
Apparel Intelligence & Consulting PENTAGON
Lawman Pg3 On BCG Matrix NCS Vs Other Markets
NCS Market
Distribution & Franchisee
Battle To Gain Market Share Has Already Begun!Lawman Pg3 Has To Rapidly Gain “Market Share” To Become STAR @ NCS!This Will Automatically UNLOCK Many Doors.
4Apparel Intelligence & Consulting PENTAGON
Lawman Pg3 On Competitive Strategy Matrix
Placed In an ATTACKING position –
Which is a BIG Advantage! But Not The BEST
Position To Be.
Need To Adopt DIFFERENTIATION Strategy & Target BROADER audience!
5Apparel Intelligence & Consulting PENTAGON
Apparel Intelligence & Consulting PENTAGON
6
Lawman Pg3 On Ansoff Matrix : Growth Strategy
Existing New
Products
Mar
kets
Exi
stin
gN
ew
Market Penetration
Product Development
“KKCL Is Good”
Diversification
Market Development
Market Development Is The KEY!
Apparel Intelligence & Consulting PENTAGON
7
Lawman Pg3 On GE Matrix
Need To Invest On New Product Development + Brand Management + Market Development + EFFECTIVE Advertising
To GROW Further!
8
Lawman Pg3 To Adopt “Flanking” Warfare Strategy
Lee, Pepe, Wrangler Etc
Levi’s/UCBIn house Brands
Lawman Pg3
Apparel Intelligence & Consulting PENTAGON
Apparel Intelligence & Consulting PENTAGON
9
What We Do NOW Will Decide The Future Of Lawman Pg3 @ NCS
CurrentPosition
10
Lawman Pg3 To Concentrate On 3 Extra Ps Of Marketing
“RETAIL” Is Service
Apparel Intelligence & Consulting PENTAGON
Apparel Intelligence & Consulting PENTAGON
11
Competitive Strategy: “EVERYTHING EXCELLENT” – All
7Ps & Become A POWER BRAND
Apparel Intelligence & Consulting PENTAGON
12
Lawman Pg3 Has To Become More Premium In
Price & Quality
Apparel Intelligence & Consulting PENTAGON
14
The Brand Strategy
Lawman Pg3 – MUST Have a DIFFERENT Plans For NCS! All 7 Ps Different!