LCF Swimsuits

Summary

Mantra

Satisfaction with a personal style

Description of the product• Our bathing suits can be customize: size, color, style, etc., or

you can design your own. They are approximately about 10 different styles and each season we refresh with other colors and designs. These products also as a service are for women of 18 to 35 years.

5 Forces

Potential Entrance

• The barriers here aren’t that bad to be in, in fact exist million of women our target are young woman between 15 – 35 who like bathing suits,

• LCF have great new designs that are attractive and fashionable confirming the trends of the season.

Substitutes• In a search in a mall an internet we couldn’t find substitutes

for the bathing suits. But there are people who don’t like beach they go to the mountains and buy other kind of clothes.

Buyers• The buyers have a really good chance to acquire one of those

bathing suits. • We offer a lot of variety in colors, and designs, great quality

and our prices are accessible. We also offer a 10% off on the purchases or also a special price on people who want to sell the clothes could be a 30% of profit.

SuppliersKILOTEX: If LCF makes a purchase 30k 5% in cash, and 50k you

get a 7% discount, MEGATELAS: have the same fabrics and discounts, but have

the greater variety of fabrics. Trimming in Pasamaneria San Jose and bought in boxes

because they come with lower price (not discount). Swarovski crystals are purchased on the page

www.fusionbeads.com summary everything can be obtained on different sides, this company is not as consumerist as to have an alliance with the supplier.

Marketing Analysis

The target is the swimsuits market, specific focus on women swimsuits.

We believe we offer a different product, that is not available in the market right now and women would love it because it is a personalize suit that adjust perfectly to their bodies and provides the security they need.

The industry of Swimsuits is highly productive, and it’s related to fashion shows all around the world, many important brands generate great revenues for their sales of suits and accessories.

Selection of the target market • LCF swimsuits believes that segmentation is an important tool

to focus our efforts to serve our clients, to maintain and attract women that want a great product that fits perfect and make them feel great.

Industry competitorsThe majority of swimwear companies outsource to clothing,

one of the reasons could be considered as a strategy that aims to improve efficiency, productivity and competitiveness of their products in a dynamic market environment, optimizing internal resources and outside the company.

Companies that have the resources to produce but in turn installed capacity is not sufficient to meet demand during times of peak timely manner, then is forced to find another company to cover them Make their restriction. This creates uncertainty.

Marketing Plan Positioning the service is geared to only one segment of the

textile and clothing industry is the manufacture of wearing bathing suits in order to acquire expertise in the manufacturing process and ensure that this advantage will enable the process more LCF faster in competition.

Market penetration have defined the target market is those people who need to feel good about themselves and get dressed at a reasonable price and good quality.

The customer service provided good service in the preparation and excellent attention to claims and complaints about defects in the garments the company will bear the costs.

The company not only focuses on making the service if it will also be at the forefront of national and international fashion.

Product

The company LCF innovative products to market trends that the

designs include Business Planning for a range of swimsuits made with

high quality input, including sets,

embroidery and craft applications blend as a

whole.

Price• Its price are around $ 20.75 compared with emerging market

are very cheap for its quality materials: fabric, lining, thread, elastic, ornaments, tinsel, nylon needles and labor. Competitors sale their pieces in the market come at a price of $ 35 or high

Promotion & Advertising

• Promotion: usually people go for brand in this type of product, when these bathing suits and created new fashion trends and customers specifications is to promote them through word of mouth where customers satisfied with the products make recommendations on these products in order to expand the customer base.

• Finally we will have a bag with the logo of the company and go out for a nice design in recyclable bags.

Distribution • The distribution is to be put in shops one called Diva's

Boutique Shopping in Belén and one in the Fabric in Terramall and friends of the owner finally engaged in intermediation

Team work

LCF Designer

Design Assistant SalaryMitzy Lewis

Jayffer Salazar General Manager

Administrator Alejandro Calvo

Doris Sewing lady

Operational Plan We want to focus on the webpage, and international

with friends that have different accounts with Amazon and eBay. We have thought that a little stand will work in a crowded Mall like Multiplaza, so people can know a little bit of the company

First of all, the process begins with the designs that took about two months of investigation( trends, colors, fabric) second make the patterns, third buy the fabric and send to cut with all the designs that were approved. Four send to sewing. Five sewing the crystals. Finally packaging the bathing suit.

Loans Business Benefits

• BN Desarrollo one of the best options

• his rate is arrownd 14,26%

• Cover working capital needs

• Purchase of stample and equipment

• Bill payments • utility payments• payment to suppliers• Tax payment • formalities for trademark

registration

BCR

Créditos Menores a ¢50 millones / $100 Mil:

• Hipotecaria: TBP + 4.00% Tasa piso=10% y techo de 15%.

• Prendaria: TBP + 5.00% Tasa piso=11% y techo de 16%.

• Fiduciaria: TBP + 6.00% Tasa piso=12% y techo de 17%.

Créditos Mayores a ¢50 millones / $100 Mil:

• Hipotecaria: TBP + 3.00% Tasa piso=13%.

• Prendaria: TBP + 4.00% Tasa piso=14%.

• Fiduciaria: TBP + 5.00% Tasa piso=15%.

• Nota: La tasa techo (tiene una vigencia de 12 meses) y la tasa piso es por todo el plazo del crédito.