lcil web re-design
TRANSCRIPT
Background
Valuable tool – providing information & raising our profile
BUT… Design limitations to website
e.g.) Grapevine Online, potentially useful but difficult to find on website and response rate low for enquiries
Technological changes – social media/online fundraising available
Consultation with staff & other stakeholders…
Some of your comments on the current website
‘The website should be not only a place to access info on our services (home page perhaps should be more specific about this) but also on developments in relation to Self Directed Support (SDS) in each of the Lothian local authorities. More information in general could be available. In addition to being an information point our website should get ready to become a selling point too!’
I think the home page could be less cluttered in appearance - research has shown if people don't like a home page then they will often not proceed any further.
Home page needs redesigning. Having news articles (which are
generally negative) as the first thing you see is not a good idea. Info to be downloaded needs to be systematically reviewed and kept up to date.
Current usage (overview)
Most popular webpage :
1.LCiL Homepage – 28% but ‘bounce’ rate of 44%
2.PA Vacancies – 14% with 59% advertising for a PA
In contrast…
On 21% of viewers went onto access Grapevine Online & only 11% click the registration button.
Other problems include: The layout of the website is unclear and tools such as Spotlight lack purpose at presentThere is too much information on one page for services such as TrainingThe fundraising tool is seldom usedThere are no links to past consultations/publications
Aims and Objectives
Priority – to update content and layout of website so that it :
Better reflects our current work and priorities Makes existing online services i.e. Grapevine
Online/Training more prominent on the site Incorporates social media tools such as Twitter Becomes easier and clearer to navigate Moves towards greater Web2.0 functionality*
Cont’d…
Following developments to the website it is
envisaged that there will be :
Increased website hitsMore up to date informationImproved accessibilityMore effective engagement with stakeholders via consultations, donations and other opportunities
Suggestions Improved Navigation from the
Homepage Standardised boxes throughout the
website and ‘calls to action’ Access Keys for screenreaders &
standard access keys Site Map option Reduced amount of text per webpage