lead capture in the mobile age
DESCRIPTION
Tishan Mills, founder and Co-CEO of TabbleDabble, soke at an Extreme Startups event in Toronto. In this presentation, he discussed the importance of mobile lead capture for businesses, while also sharing his bootstrapped entrepreneurial journey. Tishan is the Founder and Co-CEO of TabbleDabble, the makers of QuickTapSurvey, the world's leading mobile offline survey and data collection platform for businesses and organizations. He has been instrumental in building a business which has grown to include thousands of customers in over 50 countries using over 15 languages. His startup has quickly grown from humble beginnings to having a downtown office in the heart of Toronto with over 15 employees. Along the way, Tishan has become adept at running a lean startup since his company has grown entirely without outside funding or debt. Tishan also co-founded his university's largest and best funded student organization, the Entrepreneur's Association of the University of Waterloo, while completing Master's and Bachelor's degrees in Computer Engineering and Computer Science. Follow Tishan on Twitter @tishanmTRANSCRIPT
Lead Capture in the Mobile Age
Tishan MillsFounder & Co-CEO, TabbleDabble Inc.
Tishan Mills - My Company
The Old Way
The New Way
Key Pain Points on Mobile
● Work Offline
● Persistent Data
● Aggregate Data across Devices
● Touchscreen Optimized Interface
How It’s Used
What is a Lead?
Sales Funnel
Prospect
Lead
Customer
GoodLife FitnessLead Capture Program
2000 Survey Responses500 Emails Registered1500 Facebook Likes
All In 3 Days
Over 3600 Leads in 3 Days!46% More Leads!
Ontario TourismMosaic Festival
Harley-DavidsonUFC Lead Capture
How It Works
Touch Screen Optimized
Fast Data Entry
Data Validation
Custom Keyboards Built-in Validation
Multiple Layouts / Orientations
Single Screen Multi-Screen
Mobile or Kiosk
Customized & Interactive
Branded / Customized Interactive (Prizing)
Customers & Some Numbers
The Team
Success Factors
● Number one on search engines
● Highest ranked on the App Store
● Looks and feels better than the competition
● Meets all the criteria mentioned earlier● Works offline, persistent data, touch optimized
Startup Advice
● Give yourself a long enough runway
● Do what you have to do to make money until you make money
● Prepare to re-evaluate and pivot many times
Thank You
@tishanm
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