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B2B Marketing and Lead Generation Services

www.MarketXpander.com

Your Revenue Acceleration Partner

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What we do?

Implement and scale your Revenue Acceleration

initiatives

Focus on serving ISVs and SaaS companies

Generate sales outcomes for our clients by applying

technology, industrialization of processes and

exceptional sales talent.

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How we do?

Create, Execute and Improve a marketing plan that

generates steady stream of high quality leads

Nurture & Manage Leads and pass to sales when they

are sales ready

Recruit the right channel partners across geographies

Handle the technology and data that is required to

automate marketing & sales

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MarketXpander Services

Lead Generation Lead Nurturing Partner Channel Development

Platform for Sales &

Marketing

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Lead Generation

Contact Discovery and Market Research Teleprospecting Content Marketing E-mail Marketing Lead Generation through Social Media Lead Generation through Organic and Paid Search

Generate New Sales Leads through Inbound and Outbound Marketing Campaigns

Increase Number of Qualified Leads Increase in Lead to Customer conversion ratio Increased sales productivity

How we do?

Outcomes we produce

What we do?

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Lead Management and Nurturing

Automated Nurturing Lead Scoring on web and social media Tele-nurturing Content Marketing

• Handle inquiries and prevent leakage• Nurture leads till they become sales-ready• Lead Qualification • Marketing Automation Implementation

Increased conversion of enquiries to leads Increased number of Qualified Leads Increased sales productivity

How we do?

Outcomes we produce

What we do?

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Partner Channel Development

Market Research Teleprospecting E-mail Marketing Connecting with Partners through Social Media

Identify and Recruit the right Channel Partners

Increased Partner Channels in target geographies

How we do?

Outcomes we produce

What we do?

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Technology for Sales & Marketing

• Marketing Automation Tool Implementation & Support Pardot, Hubspot, ClickDimensions

• CRM Implementation, Customization, Integration and SupportSalesForce, Microsoft Dynamics CRM, Sugar CRM

• Sales & Marketing Data Quality Services

• Sales & Partner Portal Development

Increased # of Leads Increased Sales Productivity

Outcomes we produce

What we do?

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Engagement Steps

Client Discovery

Establish Strategy

Plan and Define

Execute, Measure, Improve

4-6 weeks

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Client Discovery

Client Discovery

Establish Strategy

Plan and Define

Execute, Measure, Improve

Understanding revenue model

Learn about your customers, value proposition

Your customers’ buying process; buyers, influencers, users

Current sales & marketing process; Org Structure

Analysis of historical sales & marketing results

Plan and execute a Pilot Project for 2-4 weeks to ‘test

waters’ and establish reliable framework for Execution

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Establish Strategy

Client Discovery

Establish Strategy

Plan and Define

Execute, Measure, Improve

Review what worked in Pilot and create a detailed report

on the findings, observations and ideas generated

Learn Client’s business plan & marketing budgets

Co-develop Strategy and scope out MarketXpander’s

possible contribution

List key metrics that MarketXpander will be responsible for

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Plan and Define

Client Discovery

Establish Strategy

Plan and Define

Execute, Measure, Improve

Process Definition and implementation roadmap

Create detailed execution plan

Agree on ground rules and governance

Develop in-depth training plan for team members

Set up Technology Infrastructure – CRM and Marketing

Automation

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Execute, Measure & Improve

Client Discovery

Establish Strategy

Plan and Define

Execute, Measure, Improve

Team Building & Training

Prospect Data Discovery & development

Create and Execute Marketing Campaigns

Response Handling

Weekly Reports

Measure and Improve

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Team and Pricing Model

• Market Researchers

• Tele-prospecting Professionals

• Content Writers

• Marketing Campaign Managers

• Technical Resources

Base Fees for Effort Fees for outcomes signed up by MarketXpander

Pricing

Typical Team Members

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Why MarketXpander?

Our services blend the right strategy, sales talent, process and technology

◦ Strategy = Segmentation + Need Analysis + Messaging + Delivery

◦ Sales Talent = right people + training

◦ Process = well defined process + aligning to specific client needs +

governance

◦ Technology = CRM + marketing automation + analytics + automated

web research

We sign-up for delivering sales results

Cost Benefits attributed to global service delivery

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MarketXpander Clients

ISV & SaaS Clients Technology Solutions

Financial Services/Education

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Write to us info@MarketXpander.com

Find Us: http://www.MarketXpander.com

http://twitter.com/MarketXpander http://www.linkedin.com/companies/marketxpander-services

Meet Us:#14 & 15, Krishna Reddy Colony, Domlur Layout, Bangalore, India

Call UsIndia Phone: +91 080-6547 2596

US Phone: +1 678 608 3550