The Lifeblood of a BusinessPresented By Rafi Ahmed

(Rain Maker)E

A)'The Purpose of a Business is to Create a Customer' - Peter Drucker ..

A) A potential sales contactB) An individual or organization that

expresses an interest in your goods or services

Lead generation is the generation of consumer interest or inquiry into products or services of a business

Lead generation is the process of creating sales leads which might convert into sale for the company

Paid Organic

Online Offline

Existential Question TO MAKE SALES !!!!!!! To Give you Salary You know it Already???? Remember the PURPOSE of a Business

You’re a believer now!!!! Though your journey has just begun

Right then lets move forward….

Good Question????? Are you excited Patience is a virtue ….

No Rocket Science ????? Ask ME WHY….

Business Analysis (Boring) Start with Asking Questions 3 Rules here A) Ask the Right Questions… B) Ask the Right Questions… C) Ask the Right Questions…

Imagine you have just been hired in an MBA Institute as the Marketing Manager and told to quickly generate leads

Imagine I’m your BOSS What are the questions you will ask me???

Does your company have a website Does your company participate in the Digital World Social Listening

Who are your competitors What kind of presence they have online Are they advertising Online Make some calls Rate your competitors in terms of their

Digital Presence

Who are your Customers What is their AGE Group Where do they hangout Are any of your customers a thought leader Socio-Economic Analysis

Consult Folks in your company Use insights from Competitor Analysis Use insights from TA Analysis Form groups of Keywords in terms of

relevance & importance to your Biz. Use Google Adwords Keyword Tool for

validation and research

How much does it cost currently to Acquire a LEAD (CPL –Cost Per Lead)

How much does it cost to Sell a unit of your product

What is the Lead to Conversion Ratio

Depending on the Nature of the Business COS(Cost of Sales) = CPL(Cost Per Lead) +

Cost of Sales Staff/ Cost of Administrative Staff

Lead to Conversion Ratio = Total Number of Leads Generated/ Final Sales

Cost Per Lead = Amount Spend on Advertising/Number of Leads Generated

STEP 1Determining the Marketing Budget a) Refer Current CPL b) Refer Current Lead to Conversion Ratio c) Create a Hypothetical CPL, CR d) Create a Marketing Budget Based on the Analysis

Step 2 Creating the Digital Real Estate a) Website b) Lead Capture Mechanism c) Social Media Channels

Step 3 Analyzing Appropriate Mediums a)Refer the Competitor Analysis b)Conduct Cost Benefit Analysis c)Consult your company folks

Step 4Creating an Optimum Mix of Mediums A) Refer Cost Benefit Analysis

Ad Copy Design Content Trail Run Hypothesis Testing

ALLOW TIME In Online Marketing Testing and Evaluation is

a continuous process …. Continuous Improvement is the mantra!!!

Applaud!!!!

You’re ready to go live…

Email Address ceo0091@gmail.com Skype: rafi.iiht