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March 31 - April 2, 2021 CHÂTEAU ÉLAN | BRASELTON, GEORGIA

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Page 1: LEAERSHI MANAGEMENT EELOMENT ROGRAM

LEADERSHIP & MANAGEMENT DEVELOPMENT

PROGRAM

March 31 - April 2, 2021CHÂTEAU ÉLAN | BRASELTON, GEORGIA

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FOR 2021FOR 2021FOR 2021

ANNUAL MEETING

SEPTEMBER 13 - 15, 2021

CHÂTEAU ÉLAN WINERY & RESORT

BRASELTON, GEORGIA

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MARCH 31 - APRIL 2, 2021 | CHÂTEAU ÉLAN | BRASELTON, GEORGIA

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LEADERSHIP & MANAGEMENT DEVELOPMENT PROGRAM

TABLE OF CONTENTS:

Accreditation Statement ....................................1

GAOE Leadership ...............................................2

Social Events ........................................................3

About Château Élan ...........................................3

Speaker Bios .................................................... 4-7

Program ........................................................... 8-9

Exhibitors .....................................................10-19

Conference Notes.......................................19-20

The GAOE Leadership & Management Development

Program sponsored by Cobbe Consulting & Management has been approved for 8.0 CEU(s) by the American Academy of Professional Coders (AAPC).

ACCREDITATION STATEMENT

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Laurri Wallace, DPT, MHS, MBA President Georgia Spine & Orthopaedics Atlanta

Erika Noll Vice President Peachtree Orthopedics Atlanta

Andrew Wade Secretary/Treasurer OrthoSC Myrtle Beach

Sharon Bromley, Immediate Past President Chatham Orthopaedic Associates, PA Savannah

Pam Swicord Board Member at Large (2021) Optim Health Statesboro

Jeff Goldberg Board Member at Large (2021) Resurgens Orthopaedics Atlanta

Bill Lindsey, MHA, FACMPE, FACHE Board Member at Large (2022) OrthoGeorgia Macon

Tyler Watson Board Member at Large (2022) Specialty Management, Inc Gainesville

GAOE BOARD OF DIRECTORS 2021

OUR MISSION

The mission of the Georgia Association of Orthopaedic Executives is to help Georgia Orthopaedic executives provide quality management and lead rewarding professional lives by:

• Offering them educational programs on clinical and practice management topics

• Conducting advocacy efforts on behalf of the Orthopaedic industry

• Establishing opportunities to foster personal and professional relations

• Promoting Orthopaedic management and Orthopaedic health

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ABOUT OUR DESTINATION:

Welcome toCHATEAU ÉLAN WINERY & RESORT

Spanning 3,500 acres of rolling hills and wooded forests,

Château Élan is North Atlanta’s premier destination resort.

A favorite for weekend getaways, corporate retreats, and

everything in between, this sprawling property features

championship golf, a full-production winery, European

health spa, multiple restaurants and world-class amenities.

From the moment you drive through the gates of Chateau

Elan until the moment you leave, you will experience warm

Southern hospitality combined with the beauty of the

French countryside.

Within the sweeping panorama of the North Georgia

foothills, just 40 minutes away from Atlanta, Chateau

Elan began with the planting of vineyards in 1981. From

these lush vines of Chardonnay, Merlot, Cabernet and

Riesling grapes has grown a 3,500-acre conference and

leisure destination where French provincial and Southern

hospitality combine to produce exceptional wines and

warm memories.

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SOCIAL EVENTS:

Wednesday, March 31st 5 pm to 5:30 pm

First Timer’s Reception Attending your first GAOE Annual Meeting? Let us roll out the red carpet with our First

Timer’s Reception. Join your fellow newbies and the GAOE Board of Directors for a special

reception recognizing your participation in the meeting. Connect with your peers early in the program and learn a little more about the

association, opportunities for personal and professional growth, and develop some new

friendships as well.

Wednesday, March 31st 5:30 pm to 7 pm

Welcome Reception Sponsored by MB Kahn Construction

Join us for some refreshments and networking as we welcome our attendees and business partners to our Leadership & Development Meeting. All attendees, vendors, family, and guests are encouraged to attend. The first

major networking opportunity of the meeting will not disappoint as we kick back and start

the meeting in style.

Thursday, April 1st 5:30pm to 7:00 pm

Wine Tasting ReceptionWe are pleased to host a very special

reception on the Jardin Des Tuileries Patio. In a fitting tribute to our destination, we will be hosting a wine tasting event. Indulge in a our wine tasting experience and discover the rich history and passion for winemaking that hides behind every sip. All attendees, vendors and

guests are encouraged to attend.

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LAURIE K. BAEDKE, MHA, FACHE, FACMPE Laurie Baedke is a faculty member and Director of Healthcare Leadership Programs at Creighton University.

A well-regarded speaker and author with broad experience building companies, and leading organizational change, Laurie has specific expertise in healthcare management, emotional intelligence, and strengths based leadership. She is an active mentor and advisor to senior executives, physician leaders, early careerists, and entrepreneurs. And she hosts the weekly podcast, The Growth Edge Leadership Podcast.

Laurie holds a bachelor’s degree in human services and business administration and a master’s degree in healthcare administration. At age 26, she became the youngest individual to achieve board certification as a Fellow of the American College of Healthcare Executives (ACHE), and is also a board certified Fellow of the American College of Medical Practice Executives. Laurie has been certified by The Gallup Organization as a Strengths Performance Coach since 2006.

Laurie is the recipient of numerous awards. Professionally, she has served on four

national committees for ACHE, and is a current member of the ACHE of Nebraska and Western Iowa Chapter board of directors. She also serves a variety of civic and community organizations, including current appointments on the Omaha Bridges Out of Poverty Board of Directors Executive Committee and the Leadership Omaha Curriculum Committee.

Laurie holds dual faculty appointments at Creighton University’s Heider College of Business and School of Medicine, where she serves as director of the Executive MBA in Healthcare Management program.

Her first book, titled The Emerging Healthcare Leader: A Field Guide, was published by ACHE’s Health Administration Press in 2015. She contributed a chapter; The Clinician Entrepreneur, to a book published by Oxford Press in April, 2017 titled The Handbook of Private Practice. And, most recently, a second edition of her book, The Emerging Healthcare Leader: A Field Guide, was published ACHE’s Health Administration Press in March, 2018.

Laurie lives just outside of Omaha, Nebraska with her husband and two children.

SPEAKER BIOS

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VALERIE BARCKHOFF | Windham Brannon, LLC, Principal

With more than 25 years of experience in healthcare revenue cycle consulting and operations, Valerie provides strategic, regulatory, and operational consulting services to healthcare providers across the country. She works to deliver solutions to healthcare clients, including revenue cycle assessments and transformations, system implementation, regulatory support, and automation of revenue cycle processes.

Valerie holds a Bachelor of Health Sciences from the University of Kentucky and a Master of Business Administration from the University of Tennessee. She is a graduate of Leadership GHA, Leadership North Fulton, and has received awards and recognition for her achievements in improving net revenue.

DEBI MITCHELL Debi Mitchell was the administrator at Children’s Orthopaedics and Scoliosis Surgery Associates, a private practice with seven pediatric orthopaedic surgeons and seven PAs from 1999 to 2018. She still consults for the group. The practice is located in St Petersburg Florida at John Hopkins All Children’s Hospital, with several locations throughout the Tampa Bay area. It is the site of the pediatric rotation for the University of South Florida Orthopaedic and Sports Medicine residency program. Prior to joining Children’s Orthopaedics she was Administrator at Gastroenterology and Oncology Associates, and the Administrator/Director of Nursing at Bay Area Endoscopy and Surgery Center. She started her nursing career over forty years ago, worked on an orthopaedic floor before working as OR nurse.

Debi has a Bachelor of Science Nursing (BSN) degree as well as a Masters in Business Administration (MBA) degree. She has been a member of American Association of Orthopaedic Executives since 1999. She has served on Advocacy Task Force for the AAOE in 2009/2010 until the Advocacy Council was formed and a member

until 2013. She worked on the AAOE Nominating Committee in 2009, 2013, 2014, (Chair) 2015/2016 (Chair). She has also worked on the Education Task Force in 2009 and presented at AAOS Practice Management course with her managing partner. In 2015 she began working on the AAOE Education Council. Debi was named the 2015 AAOE List Serve Champion. In 2018 she received the President’s award from AAOE. She has presented at AAOE numerous times.

She has been a member of the Florida Bones since 2000. She was Program/Education Director for the Florida Bones meeting 2002. She served as President of Florida Bones (2008-2009), and a member Board of Directors of the Florida Orthopaedic Risk Purchasing Group (2008 and again 2014, 2015, 2016). She is involved in her community by working and serving on the Neighborly Care Network (Meals on Wheels program). She was a member of the Board of Directors for Neighborly Care Network (Meals on Wheels) from 1998 to 2012, Past Chair of NCN (2001 and again in 2009).

SPEAKER BIOS

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ANN MARGARET MCCRAW CEO, Midlands Orthopaedics & Neurosurgery, PA

Karen is the Director of our Technology Advisory services at Somerset CPAs. She assists clients in formulating their strategic IT goals and budget. She focuses on reworking technology to best empower and enable business processes. With 20 years of experience as a chief information officer, Karen takes an operational approach to the

ways to help her client’s technology support their strategic goals.

In her free time, Karen enjoys rowing (starboard, of course) and working with her local opera company to bring a new generation of patrons to the art form.

AnnMargaret has spent over 20 years navigating the intricacies of orthopaedic practice management. She is a life-long learner who treasures innovation, collaboration, and efficiency. She wants healthcare to work better.

She is a fierce proponent of price transparency and disruptive innovation within the healthcare marketplace, with a

focus on the roles of independent physician practice and ambulatory surgery centers.

Prior to entering the healthcare marketplace, AnnMargaret invested five years teaching 8th grade Language Arts in Newberry, SC. She has a Bachelor of Arts degree from the University of South Carolina Honors College.

KAREN CLARK, MBA, CPHIMS, FHIMSS Director of Technology Services | Somerset CPAs & Advisors | Indianapolis, IN

SPEAKER BIOS

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Rick Buchsbaum has 24 years of experience in accounting, business, and finance. Over the past twenty years, Rick has specialized in management of physician operations, acquisition transactions including due diligence work, conversion to hospital outpatient departments (HOPDs), along with revenue cycle financial review and redesign. He has a strong background in the operations of physician practices, redesign of business office operations, and the startup of office based procedure centers, physician practices, and ambulatory surgery centers. His services focus closely upon the management, development and implementation of business and strategic plans.

Rick has worked closely with physicians, hospitals and corporate executives to develop new ventures, facilitate acquisition and integration of existing practices, manage existing practice operations, develop compensation plans and perform detailed practice analysis. He also has strong knowledge of physician practice

operations, joint venture/ambulatory surgery center development and startup, and pre- and post-merger integration and conversion. His projects routinely involve complex financial and operational transactions and are critical to the success of the organization. He also has experience assisting clients with complex financial turnaround efforts – from initial assessment through successful execution.

Prior to forming Progressive Healthcare, Rick served as a Manager of Health Care and Life Sciences with KPMG. At KPMG, he was responsible for the development, purchase, and management of physician practices and ambulatory surgery centers. He also worked with hospitals and physicians to ensure financial and practice compliance with federal and state laws.

Rick received his Master’s in Business Administration from the A.B. Freeman School of Business at Tulane University. He received his Bachelor’s Degree in Business Administration from Florida Atlantic University.

Ed is the Talent Transformation Expert for businesses looking to achieve 8 figure growth. He delivers captivating, high-energy keynote presentations that challenge the traditional model of HR and prepare decision makers for motivating their people with a win-win strategy.

In his career, Ed has helped over 250 clients, including Fortune 500 companies, achieve talent and culture transformations. As a result, audiences value Ed’s deep understanding of the employee/employer dynamic and his ability create a connection with them right away. On stage, he provides practical approaches, tools, and relevant stories to inspire action.

A speaker, trainer and coach certified by The John Maxwell Team, Ed’s topics bring a refreshing perspective on how to leverage what is commonly viewed as “people problems”, and turn negative growth into business success.

Ed is a member of the National Speakers Association, the Forbes Coaches Council and a regular contributor to Forbes.com. He is the author of “Strategic HR: Driving Bottom Line Results Through Your People”.

RICK BUCHSBAUM, President & Founder | Progressive Healthcare

ED KROW

SPEAKER BIOS

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1 Leadership & Management Development Program

March 31 - April 2, 2021 Chateau Elan | Braselton, Georgia

WEDNESDAY, MARCH 31

THURSDAY, APRIL 1

3:30-5:00PM Board of Directors Meeting Location: Champs Elysee

3:15PM Exhibitor Move In Location: Paris Ballroom 1 - 3

7:30AM Breakfast in Exhibit Hall Location: Paris Ballroom 1 - 3

GENERAL SESSION Location: Paris Ballroom 4 - 7

8:15AM Welcome Laurri Wallace, DPT, MHS, MBA Georgia Spine & Orthopaedics Atlanta

8:30–9:30AM Resilient Leadership: The Role of Well-Being in Individual and Organizational Performance Laurie Baedke, FACHE, FACMPE

9:30-9:40 AM Debrief

9:40-10:00AM Break with Exhibitors Location: Paris Ballroom 1 - 3

GENERAL SESSION Location: Paris Ballroom 4 – 7 Moderator: Sharon Bromley

10:00-11:00AM Orthopaedic Management 101 Debi Mitchell

11:00-12:00PM Revenue Cycle Management Valerie Barckhoff Windham Brannon

12:00-1:00PM Lunch with Exhibitors Location: Paris Ballroom 1 - 3

GENERAL SESSION Location: Paris Ballroom 4 – 7 Moderator: Andrew Wade

1:00-2:00PM Future of Orthopaedic Practices from a Technology Infrastructure Perspective Karen Clark OrthoForum

2:00-3:00PM Building Transparency Platforms & Bundled Payment Programs AnnMargaret McCraw Midlands Orthopaedics & Neurosurgery

3:00-3:30PM Break with Exhibitors Location: Paris Ballroom 1 - 3

5:00-5:30PM First Timers Reception Location: Paris Ballroom Pre-function

5:30-7:00PM Welcome Reception Location: Jardin Des Tuileries Sponsored by: MB Kahn Construction

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FRIDAY, APRIL 2

THURSDAY, APRIL 1, CONTINUED

PROGRAM CONTINUED

7:30AM Breakfast in the Exhibit Hall Location: Paris Ballroom 1 - 3

GENERAL SESSION Location: Paris Ballroom 4 – 7 Moderator: Erika Noll

8:00-9:00AM Physician Compensation Models & Shifting Revenue Trends for Orthopaedics Rick Buchsbaum President, Progressive Healthcare

9:00-9:30AM Break in the Exhibit Hall Location: Paris Ballroom 1 – 3 Moderator: Laurri Wallace

9:30-10:00AM Business Meeting

10:00-11:00AM Creating a Culture of Engagement – Leveraging Talent for Bottom Line Results Ed Krow

11:00AM Closing Remarks Laurri Wallace, DPT, MHS, MBA Georgia Spine & Orthopaedics, Atlanta

11:00AM Adjourn

GENERAL SESSION Location: Paris Ballroom 4 – 7 Moderator: Laurri Wallace

3:30-4:30PM Leveling Up in Leadership: Navigating Your Career Ascent Laurie Baedke, FACHE, FACMPE

5:30-7:00 PM Reception with Exhibitors Location: Jardin Des Tuileries

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The Georgia Association of Orthopaedic Executives would like to recognize & thank the following companies who have registered to participate in the rescheduled 2020 Annual Meeting.

MARCH 2021

GAOE EXHIBIT SHOW HOURS

Thank you….

PREMIER

GOLD

Imperial Imaging Technology

SILVER

CLASS 2

athenahealth, IncDiversified Medical Records Services, Inc

Choice Recovery, IncProScan Reading Services

Bioventus LLCDocRX

Paradigm HealthcareTSI - Transworld Systems, Inc

Thank you to our

reception sponsor:

MB Kahn Construction

SET-UP: Wednesday, March 31

3:15 to 5:00 pm

SHOW HOURS: Wednesday, March 31

5:30-7:00 pm (Welcome Reception, Jardin Des Tuileries)

Thursday, April 1 7:30 am to 8:15 am (Breakfast)

9:40 am to 10:00 am (Break)

12:00 pm to 1:00 pm (Lunch)

3:00 pm to 3:30 pm (Break)

5:30 pm to 7:00 pm (Reception: Jardin Des Tuileries)

Friday, April 2 7:30 am to 8:00 am (Breakfast)

9:00 am to 9:30 am (Break)

BREAK DOWN: Friday, April 2

9:35 am to 12 noon

• There are no dinner events after the receptions. Please feel free to make individual plans to have dinner with attendees.

• Please note that due to the ongoing pandemic the Board has decided to move the receptions to an outside venue (weather permitting). For both the welcome reception (originally in the exhibit hall) & the Thursday reception we are offering all vendors a high cocktail table to exhibit during the events in the Jardin des Tuileries.

20LighterDanna-GraceyFFAM 360 Healthcare

Medicus ITMXR ImagingWakefield & Associates

Blue Ridge Imaging TechnologiesCompulink Healthcare SolutionsCORA Physicial TherapyDJOFlexion Therapeutics

Konica Minolta Healthcarerater8Resolve ROISharecare Health Data ServicesTrident Medical Group

PLATINUM

CLASS 1

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[email protected]

SM

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Insurance Liability Healthcare Claims

Workers Comp Claims

ReimbursementGuarantee

Billing &Collections

Staffing Services Revenue Cycle Management

Management of motor vehicle accidents, workers comp, Veterans Administration, and related claims

Management of third-party liability accounts including employer-related claims, deductibles, and premiums

Provides healthcare client-partners with cash flow acceleration & predictability to unpaid accounts receivable

Collections and Recovery of accounts receivable from Point of Service through late-stage bad debt

Utilizing proprietary methods to match employers and job-seekers, FFAM Staffing provides experienced administrative & clinical staff for healthcare providers both remotely and on-site. Our services include: Remote-Temporary Staffing, Traditional Temporary Staffing, Project Resolution, Temp-to-Hire Opportunities, Direct Hire Introductions, Interim Management Partnership, and Executive Placement Program. Learn more at ffamstaffing.com.

Providing a full suite of services for the healthcare patient account lifecycle that include receivables purchasing, receivable payment-guarantee, receivables finance, and receivable lease-purchase programs. Our financing solutions are customized to meet our partners’ needs ranging from portfolio servicing to strategic acquisition of portfolios at any point in the account lifecycle. Learn more at 1fam.com

Tracie HazelwoodClient Accounts and Solutions Manager

678-232-3218 (direct)

[email protected] (email)

Lillian KloockVice President of Business Development

678-895-6721 (direct)

[email protected] (email)

What We DoThe FFAM360 family of companies provides comprehensive financial solutions by delivering a host of services, including but not limited to business process outsourcing, customer care, accounts receivable management, healthcare revenue cycle management, healthcare staffing, and receivable purchasing and specialty finance. We deploy world-class people, operations, and technology to deliver revenue-centric solutions to our clients that help optimize their credit and revenue lifecycles.

BOOTH GIVEAWAYStop by our booth for a chance to win a premium chocolate covered wine bottle.

STOP BY OUR BOOTHTO ENTER TO WIN

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Your best resource for all diagnostic imaging equipment and service needs – just one call away.

Service Made Simple

Fixed Positioner Floor Mount C-Arm Ultrasound OTC G-Scan DR PANELS

Make that call today678.733.9990 | Imperialimaging.net

Products | Brands | Installation | Service Compliance | Regulations Training | Planning | Financing

Imperial partners only with reliable, high quality equipment lines:

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ManagedServices

ProfessionalServices

Security &Compliance

CloudServices

Value BasedCare Solutions

844.463.3448 | [email protected] | www.MedicusIT.com

Medicus IT isthe Healthcare ITExpertIn a world of generalist IT pactitioners, we get IT

for healthcare. From fire-drill fixes to strategic insights

that prevent the need for a reactive approach.

Supporting clinical workflows and processes that

improve experiences from the front desk to the

back office to the waiting room.

We know that IT should be a benefit to your practice,

not a burden, and that preventive care is the key to

wellness for your practice’s patients as well as its

technology.

ProvidersServiced

2,400+

UsersServiced

18,000+

LocationsServiced

1,000+

EndpointsManaged

20,000+

Preventive. Strategic. Deeply Experienced.

DON’T TRIAGE YOUR ‘IT’ PROBLEMS,

GET PREVENTIVE

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MXRImaging.com | 800.635.9729

The Platinum Certified Pre-owned CT, MRI, PET/CT, and Ultrasound Systems from

MXR Imaging will allow you to achieve your imaging needs with a highly cost effective

solution. Our Platinum Certified products will maximize the revenue potential of your

organization, while lowering your total cost of ownership ... a value that other

independent equipment brokers and OEMs cannot match. Contact us for more details.

New and Platinum Certified Pre-Owned Units Available

Providing imaging equipment sales, service, training, and

supplies throughout the nation and beyond. Our product portfolio

is diverse in options of new, used, and reconditioned equipment for

CT, MRI, PET/CT, Ultrasound, General Radiology Imaging, as well

as radiation protective apparel, PPE, ultrasound probes, positioning

aids, and much more.

Financing Options Available

Delivering Innovative Diagnostic

Imaging Solutions

Shop.MXRImaging.comFor Medical Supplies Visit:

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Would you like to have control of your medical malpractice insurance? The concept is simple, and the solution is even easier. Simply put, it is strength in numbers.

Danna-Gracey, the program administrators, have revolutionized the way medical practices purchase their professional liability insurance. They have assisted several medical societies in creating programs to collectively bargain for malpractice insurance as a unified group of specialty-specific doctors. But it is about much more than just good rates in the short term. These Risk Purchasing Groups (RPGs) are about long-term control, and about getting through the next inevitable malpractice insurance crisis by unifying to gain purchasing power.

The GAOE Board of Directors have authorized Danna-Gracey to move forward with the creation of a Founders Group of practices that are interested in the Risk Purchasing Group (RPG) concept. Participation in the Founders Group will not obligate you to participate in the RPG down the road.

There will be no upfront capitol or risk the practices will assume if they decide to participate. Surgeons will be asked to pay a small administrative fee each year to fund operations of the RPG and their CEO/Practice Manager will need to maintain active membership in the GAOE.

If you are interested in joining our Founders Group or have any questions, please feel free to contact Fraser Cobbe at 813-215-7140. Fraser has personal experience in managing the Florida Orthopaedic Risk Purchasing Group for the past 12 years so he is happy to field any questions any of you may have.

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We Missed You. Proudly Supporting the GAOE.

Your Radiology Partner.

• One of the World’s Most Experienced Providers of Ortho Teleradiology Services

• Specialty MR and CT Interpretations by Board-Certified, Fellowship-Trained

Radiologists• World-Class Support in Business

Development, Compliance, Accreditation,and Technical Protocols

Hand off the business challengesof your MRI division to us.

For more information on ProScan Reading Services, contact Judith Turnerat [email protected] or 513.604.9231 or go to proscan.com

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CHÂTEAU ÉLAN | BRASELTON, GEORGIA

522 S Hunt Club Blvd, #412 | Apopka, Florida 32703

Tel: 844-234-7800

www.gaoe.org

www.facebook.com/GeorgiaAssociationofOrthopaedicExecutives twitter.com/GeorgiaAOE