lean methodology for product development
TRANSCRIPT
Hello!I am Billy
I am a Product Manager at a game technology startup.
You can find me at:@BilyanaVachevahttps://productmanageronthego.wordpress.com/
Assume nothing! Test everything and apply what you have learned to create a product
your target market needs.
➜ Investing time and resources in a “wrong product / feature”
➜ Failing to identify a prospective market segment
➜ Communicating a weak message to prospective clients
➜Underprice / Overprice your product
WRONG ASSUMPTIONS LEAD TO :
➜Design a hypothesis➜Come up with an experiment which will
help you prove/ disprove the hypothesis➜Choose a metric for success➜Conduct the experiment➜Make conclusions➜Change your product or business model
HOW TO TEST YOUR ASSUMPTIONS?
Problem I want to learn what the needs and problems of teams
working on mobile game UI are.How could I talk to them?
Hypothesis
Hypothesis 1
I believe that if I reach mobile game developers via Linkedin, they will provide me with feedback.
Hypothesis 2
I believe that if I reach mobile game developers via Email they will provide me with feedback.
Experiments
Experiment 1
Get in touch with 10 people via Linkedin and ask them to share their experience.
Experiment 2
Get in touch with 10 people via Email and ask them to share their experience.