lean methodology for product development
Post on 16-Feb-2017
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PRACTICAL GUIDE ON HOW TO APPLY THE
LEAN METHODOLOGY FOR PD
Hello!I am Billy
I am a Product Manager at a game technology startup.
You can find me at:@BilyanaVachevahttps://productmanageronthego.wordpress.com/
WHAT IS LEAN PRODUCT
Assume nothing! Test everything and apply what you have learned to create a product
your target market needs.
Investing time and resources in a wrong product / feature
Failing to identify a prospective market segment
Communicating a weak message to prospective clients
Underprice / Overprice your product
WRONG ASSUMPTIONS LEAD TO :
Design a hypothesisCome up with an experiment which will
help you prove/ disprove the hypothesisChoose a metric for successConduct the experimentMake conclusionsChange your product or business model
HOW TO TEST YOUR ASSUMPTIONS?
EXAMPLEBased on my experience as a
Problem I want to learn what the needs and problems of teams
working on mobile game UI are.How could I talk to them?
I believe that if I reach mobile game developers via Linkedin, they will provide me with feedback.
I believe that if I reach mobile game developers via Email they will provide me with feedback.
Get in touch with 10 people via Linkedin and ask them to share their experience.
Get in touch with 10 people via Email and ask them to share their experience.
Response rate via email
DESIGN A MEANINGFUL
HYPOTHESIS AND A MEASURABLE
I believe that target group X will do Y, within a specific time range
FOCUS ON VALIDATING HYPOTHESIS CRUCIAL FOR YOUR PRODUCT OR
CHOOSE A MEASURE FOR SUCCESS
Get in touch:@BilyanaVachevahttps://productmanageronthego.wordpress.com/
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