lean methodology for product development

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  • PRACTICAL GUIDE ON HOW TO APPLY THE

    LEAN METHODOLOGY FOR PD

  • Hello!I am Billy

    I am a Product Manager at a game technology startup.

    You can find me at:@BilyanaVachevahttps://productmanageronthego.wordpress.com/

  • WHAT IS LEAN PRODUCT

    DEVELOPMENT?

  • IDEA

    BUILD

    CODEDATA

    MEASURE

    LEARN

    Minimize time

  • Assume nothing! Test everything and apply what you have learned to create a product

    your target market needs.

  • Investing time and resources in a wrong product / feature

    Failing to identify a prospective market segment

    Communicating a weak message to prospective clients

    Underprice / Overprice your product

    WRONG ASSUMPTIONS LEAD TO :

  • Design a hypothesisCome up with an experiment which will

    help you prove/ disprove the hypothesisChoose a metric for successConduct the experimentMake conclusionsChange your product or business model

    HOW TO TEST YOUR ASSUMPTIONS?

  • EXAMPLEBased on my experience as a

    PM

  • Problem I want to learn what the needs and problems of teams

    working on mobile game UI are.How could I talk to them?

  • Hypothesis

    Hypothesis 1

    I believe that if I reach mobile game developers via Linkedin, they will provide me with feedback.

    Hypothesis 2

    I believe that if I reach mobile game developers via Email they will provide me with feedback.

  • Experiments

    Experiment 1

    Get in touch with 10 people via Linkedin and ask them to share their experience.

    Experiment 2

    Get in touch with 10 people via Email and ask them to share their experience.

  • 50%

    Response rate via email

  • DESIGN A MEANINGFUL

    HYPOTHESIS AND A MEASURABLE

    EXPERIMENT

  • I believe that target group X will do Y, within a specific time range

  • FOCUS ON VALIDATING HYPOTHESIS CRUCIAL FOR YOUR PRODUCT OR

    BUSINESS!

  • CHOOSE A MEASURE FOR SUCCESS

  • Thanks!Any questions?

    Get in touch:@BilyanaVachevahttps://productmanageronthego.wordpress.com/

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