learnflix idesignx conference presentation - feb 2017
TRANSCRIPT
Building Video Capabilityin Learning TeamsiDesignX | February 2017
Presenters
Darren A. GrayLearning Video Consultant,Workshop Facilitator
iDesignX | Building Video Capability in Learning Teams
Zack HarveyFounder & DirectorLearnFLIX
Agenda
iDesignX | Building Video Capability in Learning Teams
Video trends & impact on learning
6 Step framework for video capability
Common problems & how to avoid them
Latest Trends in Video (& it’s Impact on Learning)
Video Consumption
Trends
Workplace Learning Trends
Enterprise Technology
Trends
Video Trends
Trends in Video Consumption
Video Consumption
iDesignX | Building Video Capability in Learning Teams
35%up last year
70% +internet traffic
170%since 2013
50%smartphone
8Xby 2020
Explosion in online video usage:
Video Consumption
iDesignX | Building Video Capability in Learning Teams
Proliferation of platforms:OTT
Video ConsumptionChange in consumer behaviour and expectations:
• 62% take action right away• 91% whilst doing a task• 82% making a purchase in store
Examples: • 70% increase in “How-to” searches• 56% of mothers use video for ”How-to” iDesignX | Building Video Capability in Learning Teams
Video ConsumptionChange in consumer behaviour and expectations:
iDesignX | Building Video Capability in Learning Teams
Timely
Relevant
Quality
Trends for Video in the Enterprise
Enterprise Technology
iDesignX | Building Video Capability in Learning Teams
Broader Enterprise Technology Trends:
Collaboration tools VR & ARAnalytics & AI
Cloud/SaaS Hyperconvergence
Video in Enterprise
Source: Kaltura The State of Video in the Enterprise 2016 Report
Top reasons why companies use video:
Video in EnterpriseCompanies:• encouraging more employee-generated content • increasing investment in video technology
Overall video is more central to communication,
collaboration and knowledge sharing
strategy
Employees:• creating more of their own video • watching more business video
Culture:• shift from saving money to adding value
Video in Enterprise
Trends in Video for Workplace Learning
Workplace Learning
iDesignX | Building Video Capability in Learning Teams
Workplace Learning Trends:
MicrolearningSocial & Collaborative Learning
Content Curation
Mobile/responsive delivery
Performance support “Beyond the course”
Gamification
Video for Learning
iDesignX | Building Video Capability in Learning Teams
• Bite-sized videos• Interactive & 360
video• Mobile-first
production• Brand-led learning
• Customer/partner training • User-generated content • Production values• Barriers to entry decreased
Trends in Video for Workplace Learning:
Video Consumption
Trends
Workplace Learning Trends
Enterprise Technology
Trends
Summary• Explosion in demand• Smartphone led• Social & Collaborative Tech• Short/Bite-sized• Moving beyond courses• Accessible
Building Video Capability in Learning Teams
Capability Scenarios
iDesignX | Building Video Capability in Learning Teams
Scenario 1Had: Equipment Systems &
processes Management
capability Needed: Skills
Scenario 2Had: Equipment Systems &
processes Management
capability Skills Needed: Video-based
eLearning
Scenario 3Had: Nothing
Needed: Equipment Systems &
processes Management
capability Skills
Scenario 4Had: Some management
capability
Needed: Equipment Systems &
processes Management
capability Skills
Capability Models
Model 1:Management
Capability• Fully outsourced• Management has
in-depth knowledge Model 2:
Partial Capability• Some tasks/equipment in-house• Some tasks/equipment outsourced
Model 3:Full Capability
• Everything done in-house
Six-step Video CapabilityFramework6
Six Step Framework
iDesignX | Building Video Capability in Learning Teams
1. People 2. Software 3. Hardware
4. Process 5. Delivery 6. Maintenance
iDesignX | Building Video Capability in Learning Teams
scriptwriter
producer
director
editorcamera & sound
actors
SME
1. People
Tip: Word is fine for scriptwriting
2. Software
iDesignX | Building Video Capability in Learning Teams
3. Hardware
Desktops
MAC or PC?
Dedicated or shared?
Tip: exposure and focus lock, external microphone, audio monitor
3. Hardware
Camera
DSLRs
Entry level ProSmart Phones
Tip: conduct a thorough safety assessment before using lights
3. Hardware
LightsSoft light kit
Redhead kit
iDesignX | Building Video Capability in Learning Teams
3. Hardware
AudioBoom and mic (extension lead)
Lapel mic
Tip: make sure the tripod is designed to support the weight of your camera
3. Hardware
TripodBubble level Fluid head
Example: ”Action”
Administration4. Process
Track videos from inception to delivery
Integration4. Process
• builds on existing?
• create new?• parallel/separate?• integrated?
Tip: intended output(s) help with this decision e.g. eLearning or stand-alone video
iDesignX | Building Video Capability in Learning Teams
Quality Control4. Process
1. Concept
2. Treatment
3. Script
4. Shoot
5. Rough edit
6. Final edit
7.Deploymen
t
Platforms5. Delivery
Enterprise platforms:Web-based hosting platforms:
Note: test integration, privacy, ability to replace/update video
iDesignX | Building Video Capability in Learning Teams
6. Maintenance
1. Systems2. Videos (ageing)
Maintenance
Six Step Framework
iDesignX | Building Video Capability in Learning Teams
1. People 2. Software 3. Hardware
4. Process 5. Delivery 6. Maintenance
Common problems (& how to avoid them)
Common Problems(& how to avoid them)
iDesignX | Building Video Capability in Learning Teams
Common ProblemCoordination
SolutionStrong project management
Video errors and omissions Meticulous planningCommunication Establish robust channels
Multiple carrier modes Strong admin/process/communication
Specialty areas put pressure on staff resources Upskill
Time and labour intensive Optimise everything
Workshops
Public Workshops 8th March - Melbourne29th March - Brisbane5th April - Sydney12th April - Melbourne3rd May - Sydney7th June - Melbourne
www.LearnFLIX.com.au/workshops
10% Discount for iDesignX
Attendees. Use Code: IDX10
