Lecture 31

Electronic Business (MGT-485)

Review of Lecture 1 - 15

Lecture 01

• Basics of electronic business– Definition – E-business and E-Commerce– E-Business and E-Procurement– Two early starters in e-Business

• E-Business Types – B2B– B2C– Intra B Commerce– C2C

• Benefits of e-business

Lecture 02

• Historical events of electronic world • How Internet works?– IP Address– URL– Internet Servers and Clients– HTTP

• Relationship between e-business and e-commerce

• Development of new economy

Lecture 03

• Growth of e-business • Advantages of using internet • Key people in development and use of internet – Tim Berners Lee (WWW)– Marc Andreeson (Mosaic Web Browser)– Bill Gates (Microsoft)– Michael Dell (Dell Computers)– Jerry Yang (Yahoo! Search Engine)– Pierre Omidyar (e-Bay Internet Auction Website)– Jeff Bezos (Amazon.com Website)

Lecture 04

• Information Infrastructure• Electronic Data Interchange (EDI)• Program languages

– Machine Language – Assembler Language– High level Languages – 4th Generation Languages

• Wireless technology• Developments in Wireless Technology• Other Emerging Technologies

– VOIP– Voice Recognition– IPTV

Lecture 05

• Payment Systems – Standards of Payment Systems

• The Open Buying on the Internet; and• The Open Trading Protocol.

• E-Businesses Environment– Economics of exchanging information – Connectivity and Interactivity– Network economies of scale– Speed of change– Economies of abundance – Merchandize exchange – Prosumption

Lecture 05 (Contd…)

• E-Businesses Environment: Industrial Context – Communications channels – Transactions channels and – Distribution channels

• Advantages of internet in channel functions • e-marketplaces • Types of e-marketplaces • Key advantages of e-marketplaces

Lecture 06

• E-Business Models – Brokerages • E-shops• E-Malls• E-Auctions• Trading communities• Virtual communities • Buyer aggregators • Classifieds

– Infomediaries

Lecture 07

• E-Procurement • Distribution Model• Portaling – General – Personalized– Vortals

• Collaboration Platforms• Third Party Marketplaces• Value Chain Integrators • Manufacturer Model

Lecture 07 (Contd…)

• Affiliate Model • Subscription Model• Dynamic Pricing Models– Comparison Pricing Model – Demand Sensitive Pricing Model– Name Your Price Model – Bartering Model– Rebate Model– Free Offering Model

Lecture 08

• Models for mobile wireless technology • Framework for analyzing e-business models• E-marketspace Characteristics • Adding Value to Customers• Achieving Economic Viability • Achieving a critical mass of customers • Continuing to innovate and add value • Design for flexibility

Lecture 09

• E-business economics– Towards perfect competition – Effect of internet on the competitive environment – Key economic characteristics of internet – Cost of production and distribution – Disintermediation and reintermediation – Economics of information – Connectivity and interactivity – Economies of scale – Economies of scope

Lecture 10

• E-business economics– Transaction costs – Network externalities– Switching Costs – Critical mass of customers– Pricing

Lecture 11

• E-Commerce Security Environment• Security Threats in E-commerce • Technology Solutions

Lecture 12

• Tools Available to Achieve Site Security• Encryption

– Symmetric key encryption – Public key encryption – Digital Envelopes – Digital Certificates and Public Key Infrastructure (PKI)

• Securing Channels of Communication • Protecting Networks• Protecting Servers and Clients• Management Policies, Business Procedures, and Public Laws• Developing an E-commerce Security Plan• How an Online Credit Transaction Works?

Lecture 13

• Introduction to e-Marketing• Branding• Internet Marketing Research• E-mail Marketing• Promotions• E-business Advertising

Lecture 14

• E-business Advertising– Banner Advertising– ValueClick Feature

• Media Rich Advertising• E-Business Public Relations

Lecture 15

• B2B Marketing on the Web• Search Engines• META Tags• Search Engine Registration• E-Customer Relationship Management– Tracking and Analyzing Data– Data Mining– Customer Registration – Cookies – Personalization