JOHN FRANCIS LEE HOKOCT 2010

20 year Marketing Plan for TOPGUN Francis

Flight Plan in becoming a TOPGUNA. Daily Pre-Flight check– Vision/Mision– Roles

B. Take-offC. In-flight check listD. Performing My MissionE. Touchdown

To navigate me…Personal Vision and Mission

My purpose in life is to be a TOPGUN in order to help people help themselves by providing medical care, passion, and compassion so that they can find new meaning in life and continue to live their lives to the fullest (especially those who are terminally ill)

Being a TOPGUN means doing 8 roles well daily

1. Good Disciple to Christ2. Responsible Son3. Loving sweetheart4. Supportive brother5. Continuing Learner6. Country-loving Filipino7. Patient mentor8. Passionate doctor

Good Disciple to Christ

Responsible Son

Loving sweetheart

Supportive brother

Continuing Learner

Country-loving Filipino

Patient mentor

Passionate doctor

A Hawk swoops down to find food

HAWK

Hawk finds an eel

HAWK

Francis shoots hawk to save eel

HAWK

St. FRANCIS

Bang!

Hawk wounded, sees doctor

HAWK

Sees

Gives new meaning to his life

THE INCREDIBLE Dr. HOK

SAVES

This is my brand today

FRANCIS LEE HOK

HAWK

Sees

THE INCREDIBLE Dr. HOK

FRANCIS

Flight checklist…• Target List• Daily Examen• Career Mapping• Journal• Battle Plan

The Art of WarSun Tzu

1. Laying Plans – What is my Battle plan?Be a TOPGUN medical oncologist with expertise in stem cell therapy, Chinese medicine, and cancer research

2. Waging War – lose a battle, but win the warWin the heart and mind of your patient Quality of Life

3. Attack by Stratagem- What is my Strategy?Exploration and ExpansionBuild Up my EconomyDefensive to Offensivecamp every after a march – rest after achieving each goal

The Art of WarSun Tzu

4. Positioning - Where do I place myself? Mentor under a good medical oncologist Study abroad

5. Directing Energy – gathering momentumEstablish a patient poolaffiliate myself with different centersmake myself available

6. Strengths and Weaknesses – Build on Strength, hide your weaknessMy strengths: patient, decisive, analytical, persevering, tri-lingualWeaknesses: finances, networks

The Art of WarSun Tzu

7. Maneuvering – Do not meet your enemy head on, go to his flanksGetting on the balcony, seeing the bigger picture to find a weak spotBe in a position of influence

8. Variation of Tactics- need for flexibilityProper time management (doctor, husband, son etc)Proper resource management ( time, money, effort)

9. The Army on the March- Move, move, move, I will Explore new opportunitiesI will venture to new territories and niches

The Art of WarSun Tzu

10. Terrain – choose your battle field wellI will engage on areas where I am strongMD-MBA, sciences, language, people skills

11. Attack by Fire – choose the right weaponchemo drugs, stem cells, mushrooms, prayer

12. Use of intelligence – verify your sourcesBefore I act on a information, I will verify the authenticity of the sourcenew cancer drugstocks

My 20 year flight will be supersonic…Take-off24 years oldMedical clerkBoyfriendStock playerTopGun wannabeNet value P200,000

Touch Down44 years old and wiserMedical OncologistHusbandStock investor/analystTOPGUNNet value P20,000,000

Touchdown

As a TopGun, I succeed if I am able to land in one piece, that means, being alive, kicking, and not running on fumes. Reaching your destination is as important as the journey itself. There will be turbulence and emergencies but with a flight plan, constant navigation, and a little help from above I will reach my destination, to become a good doctor, husband, father, and citizen,

“Though I Fly Through the Valley of Death ... I Shall Fear No Evil. For I am at 80,000 Feet and Climbing!”

Psalm of the SR-71

JOHN FRANCIS LEE HOKOCT 2010

20 year Marketing Plan for TOPGUN Francis