Moses Gomes – Digital Marketing Expert

Leverage PR using Social Media

Moses Gomes – Digital Marketing Expert

Social media does not replace traditional media…. traditional

media is still very important, when paired with social media, it’s even

more powerful

Moses Gomes – Digital Marketing Expert

Social Sharing With Press Releases

• Incorporate social sharingbuttons in press releases asjournalists rely a lot on thisfeature

• This feature also helps to buildcredibility as journalists have awide following of readers onsocial networks

• Sharing a press release is lessintruding, while emailbecomes spam

• Don’t use jargons in pressrelease, as journalists want toknow the story, not what youare

Moses Gomes – Digital Marketing Expert

Social Media Release

• Press release was written with just the “press” in mind, but in the online world story needs to be told in a format that is relevant

• Social Media Release incorporates all the elements of social media, SEO along with press release, offering all required information for the reader

• SMR is beneficial to target bloggers, journalists, content marketers, etc

Moses Gomes – Digital Marketing Expert

Moses Gomes – Digital Marketing Expert

Build Campaign around Case Studies

• Case study helps to build storyfor engagement withjournalists to explain aboutproducts / services

• It’s easier to explain in theform of case studies, whileonly product is boring

• Better strategy would be toidentify key facts from client’ssuccess story and highlightthose

• Creation of visual case studyhas better impact than textual

Results

Solution

Problem

Moses Gomes – Digital Marketing Expert

Journalist access and insights

• Social media makes it easier tofind more information aboutjournalists, helps to buildrelationships

• Social Media has given rise tocitizen journalism, so don’toverlook bloggers

• Media is often searching forsources and Twitter is the firstplace they turn to tweet outthe request to their audience

• Document interviews, with funphotographs to share onlineon social media

Moses Gomes – Digital Marketing Expert

Sharing is caring

• Providing information to journalists and fans builds engagement

• Provide information to your customers and fans

• Work collaboratively to build engaging communication

Moses Gomes – Digital Marketing Expert

Managing Reputation

• Now reputation management isabout reaching out to fans andclients through social media,rather than depending onjournalists

• The term press release is nolonger valid, since have to target

• customers directly, so write astory.

• When creating a news release forprint, catchy headline works toattract attention, but whenwriting for an online audiencehave to include the keywords andsearch terms that you want to befound for

Moses Gomes – Digital Marketing Expert

Managing Crisis

• With social media, crisis has multiplier / viral effect

• One social media day = 8 hours, so response time for crisis has been reduced

• It is much easier to respond to crisis with social media, as offline media takes time to respond

• To avoid such situation engage regularly rather than when NEEDED.

Moses Gomes – Digital Marketing Expert

Solve Problems offline

• Even though social media gives the option to engage online, any negativity should be taken offline as high chances of hitting viral

• Maintain professional standards when engaging online.

• Provide clear instructions which are helpful, don’t confuse. If you don’t know then assign person having technical knowledge

Moses Gomes – Digital Marketing Expert

Moses Gomes – Digital Marketing Expert

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