Leveraging VideoA Visual Approach to Online Course Creation

John D. Saunders

Video Stats

79%of internet traffic will be video content by 2018

100mhours of video is watched on Facebook DAILY.

10bThe number of Snapchat daily views

A bit about me

Online Course Creation

Should I Create An Online Course?

● Could a video series or webinar be a better

solution?● Are you highly skilled in a particular subject?● Would you like to monetize your knowledge?● Are you active on social?● Would you dedicate the time to developing an

online course?

Benefits of Online Course Creation

● Cash Money!● Spread awareness for your personal

brand/business● Build an email list ● Create brand ambassadors● Course development skills

Online Course Platforms

Udemy

● Free platform● For newbs● 11m+ students● 40k Courses● Course CMS● Marketing Included

Ruzuku

● $79-149 per month● Quick and easy setup● Mailchimp Integration● Stripe Integration● Webinar● Live Chat

Custom Course

● $500+ total + mgmt. fees● Designed to your liking● Countless Integrations● Keep 100% of

transaction fees● Development time

Developing a Course1. Plan Course Structure

2. Schedule Time to Record Course Content

3. Organize Course Content

4. Leverage Video

5. Market Online Course

6. Respond to Students / Post New Content

● Decide on Course Idea○ Be specific!

● Write down general

ideas● Under each idea, add

sub-ideas to flesh out

each section.

Plan

Schedule Time Daily● Developing an online course is time consuming● Create a daily schedule to create content● Store content on drive / cloud● Review content● Improve content

Leveraging Video

Leveraging Video● Crucial to keep students engaged● Recording Space

○ Clean background● Video

○ Video: Smartphone (1080p) / DSLR Camera○ Audio: Lapel / Boom / iPhone mic○ Editing: iMovie / Final Cut Pro / Windows

Using Video to Increase Value - Intro

● Amazing Intro Video○ 90 - 120 seconds○ Show who you are!

● Breakdown○ 1 Welcome students○ 2 Introduce course○ 3 List major components○ 4 Ideal student type○ 5 Call to action BOOM!

High Quality Video Tips - Course Content

● Programs:○ Camtasia - Screen Recording Software○ Yeti Mic - Audio Recording Software

● Record in 1080p● Look into the mic and exude confidence● Practice. Practice. Practice.

How Video Creates an Experience

● Organized Lecture Structure○ Lecture intro○ Meat and bones○ Recap○ Quiz (up to you)

Marketing Your Course

Your Website / Landing Page

● Dedicated Landing Page / Website for your course● Create a standalone page to direct individuals via

○ Email list○ Facebook Ads○ Referrals

Facebook Retargeting

● Give away content to build a following○ Blogs, Whitepapers, Infographics

● Install the Facebook Pixel on Your Site● Target website visitors with course content

○ Video works best● Call to action directs to landing page

Facebook Retargeting - The Funnel

1. Create a Buyer Persona to Target

with Facebook Ads

a. Neil Patel

b. Social Media Examiner

c. Entrepreneur

This ad is to drive visitors to your website

Facebook Retargeting - The Funnel

2. Once on the website,

users will read your blog

content and a pixel will be

dropped on their browser.

Facebook Retargeting - The Funnel

3. Create a Facebook Ad

TARGETING website visitors- No opt-in required- No sign-up required

The ad can be a tailored into video of your

course with a call to action that drives

individuals to your landing page.

Social Media

Being active in the digital community is crucial.

Don’t sell, be active to showcase your talent via:● Quora● Facebook Groups● Online Forums

Brand Ambassadors / Reviews● Leverage your ambassadors

○ Offer the course for a discount / free to 25 individuals

who can take the course and provide feedback○ Don’t ask for reviews, ask for critiques○ These brand ambassadors will build social equity

Case Studies / Examples

Ultimate Web Design Course● Detailed Curriculum● High-quality video● Paid course● Over 1,700 students (70% paid)● Active student forum● Consistent updates

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