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PATRICK PARKER REALTYReal Estate Expertise by The Shore
Patrick Parker201.788.6182
Let me help you navigate the reasons why Patrick Parker Realty is the superior choice when it comes to first-class, turn-key service founded on expertise that ensures your full satisfaction.
Just click on any of the following chapters to learn more about what we have to offer…
Your Agent of Choice
Marketing Your Home
The Sales Process
The Best Price Attainable
Why Patrick Parker Realty?
Home Enhancement
Contact Me
Table of Contents
Your Agent of Choice
Patrick Parker HOME
Patrick Parker Broker / Owner
You need a professional that understands real estate, is positioned to stay ahead of the game, and has experience in the local market. My success has given me the expertise required to sell your house.
I am dedicated to providing you the finest service available on the Jersey Shore. My expertise is in the Bradley Beach, Ocean Grove, Asbury Park, Avon-by-the-Sea and Belmar areas. From Oceanfront homes to small beach get-away’s, I commit to providing you the first-class service you deserve.
When representing you as a Seller, I go the extra mile to help you achieve your goals. I stay on top of market trends and property values so your home is priced effectively from day one. Through innovative marketing techniques and forward-thinking communications strategy I make sure the right buyers know your house may be their next home.
What’s Important to You?
When it comes to understanding what’s important to you as you embark on selling your house, you will benefit from personalized service and strict attention to detail.
Making Your Real Estate Dream A RealityThrough each step of the sales process I am not only your agent, but I am your go-to, professional resource. My experience has taught me many things about what is required to sell a home, but the personal touch I offer will uncover what you want and what you need.
No stone will go unturned in making your real estate dream a reality.
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What Sellers Want In An Agent HOME
Honesty & Trustworthiness28%
Reputation22%Personal Relationship
17%
Knowledge of Neighborhood12%
Listening & Personality10%
Association with Broker5%
Professional Designations4%
Other1%
Source: The NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers & Sellers
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Source: The NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers & Sellers
What Sellers Need In An Agent HOME
Help Finding A Buyer28%
Selling Within Specified Timeline27%
Help Pricing House17%
Home Enhancement Advice12%
Details…PaperworkInspectionSettlement
7%
Other1%
Help Negotiating with Buyers5%
Finding A New Home3%
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What’s Important to You? HOME
What do You Want?What do You Need?
Taking this into consideration, the reality is that the Internet has leveled the playing field. In a Google Search of “New Jersey Shore Real Estate” less than 10% of all organic search results were national brokers.
Expertise by The Shore HOME
Local Expertise, World-Class ResultsWhen presented with the option of going with a national brokerage or a local firm consider how important it is to have someone representing you immersed in the very community in which you live.
Consider the facts…When we think about how people are finding Real Estate information, we know that the Internet is one of the first places they turn.
Real estate is local, you need local expertise.
90% of Home Buyers and Sellers Begin Their Search Online
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Finding Your Buyer HOME
Source: National Association of REALTORS®Profile of Home Buyers and Sellers, 2010
Internet
Real Estate Agent
Yard Sign
Open House
Print Ad
Home Book
Home Builder
Television
Billboard
Relocation Company
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
You benefit from working with an agent who is… Invested in the community Knowledgeable of market trends Understanding of buyer potential Committed to using innovating marketing practice to attract buyers85% of Home Buyers find their homes through Real Estate Agents
ASK ME ABOUT MY
EXPERIENCE
MATCHING BUYERS TO SELLERS!
HOW BUYERS FIND HOMES
HOME
HOME
Once you officially go to market I will launch your strategic marketing campaign!
Learn more about how I’ll market your house!
A Valued Partner
Solid preparation before you list your house can bring higher prices and, in buyer's markets, could mean the difference between sold or expired. More than just an agent, I want to be your valued partner managing every last detail…
• Effective exterior and interior photography• Virtual Tours• Develop a List of Features• Curb-side Appeal• Home Enhancement Consultation• Signage
• Open Houses• Hosted Broker / Agent Tours• Showing Feedback• Price Your Home Competitively • Represent you on All Offers until Closing
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Testimonials HOME
Working with Patrick Parker was a great experience. From the moment we inquired about the property to closing the deal,
the response was extremely quick and easy. There is absolutely no comparison to the excellent service we received…
it was a real pleasure! I genuinely look forward to working with you again in the future.
- Lindsay Prato Buyer
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“Our home in Bradley Beach went under contract three days after listing with Patrick Parker.
In this market, there are many steps to getting to sold, and each of these stepscould lead to complications which could result in losing the sale.
Patrick managed the process the entire way and proactively addressed each upcoming stepwith extreme knowledge and professionalism. He was easily accessible during
the entire sales process and was an absolute pleasure to work with.”
- Steve Hoberman Seller
About Patrick Parker Realty
Our Commitment HOME
Patrick Parker Realty, an independent boutique brokerage located in the heart of Bradley Beach is your local market leader. We understand the demands of a changing real estate market and avail ourselves of the latest industry information and tools to ensure excellent results.
Our Commitment to YouOur seasoned Real Estate Agents are committed to providing all of our clients, from first time sellers to veteran real estate investors, quality and friendly service. We walk you through every step of the sale process offering the guidance, feedback, and expertise needed to ensure your complete satisfaction.
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Why Patrick Parker Realty? HOME
• Accurate, up-to-date market analysis to competitively list and sell your house• Schedule appointments and field calls from prospective buyers and their agents• Advise and negotiate on all offers• Walk client through the entire sales process, from listing to closing• Relocation services• Home enhancement assessment and resource coordination• Turn-key service through our network of exceptional field professionals
Attorneys, mortgage brokers, title insurance agents, home inspectors and more• Strong Community affiliations
o Member of the Bradley Beach Chamber of Commerceo Community presence through participation in local fundraisers and other
events that provide enhanced company exposure and allow for additional marketing of listings
• Hands-on broker, Patrick Parker
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HOME
RE/MAX
Source: Monmouth/Ocean MLS; January – September 2011* Local market defined as Bradley Beach
Jack Green Realty
Weichert Realtors
Ward Wight Sotheby’s
McNeeley
Patrick Parker Realty
Because Results Count…… and You Count on Results
PATRICK PARKER REALTY IS YOUR LOCAL MARKET LEADER*
Units Sold 30
25
20
15
10
5
0
6 6 6
8
18
26
HOME
HOME
Gloria Nilson Realtors
Source: Monmouth/Ocean MLS; January – September 2011* Local market defined as Bradley Beach
McNeeley
Jack Green Realty
Diane Turton Realtors
Patrick Parker Realty
Weichert Realtors
Because Results Count…… and You Count on Results
$3M
$2M
$1M
$500K
$250K
$125K
$0
$939K
$2.2M$3M
Volume
PATRICK PARKER REALTY ALSO BRINGS IN MAJOR MARKET SHARE*
$1.7M
$638K
$300K
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Marketing Your Home
Marketing Strategy HOME
Patrick Parker Realty is more than just a broker, we are your strategic marketing partner dedicated to effectively promoting your house via modern channels that yield the quickest, most effective results. We do this by monitoring real estate marketing trends so all of our efforts are informed by activities that yield sales.
In a recent survey of over 1,000 agents and brokers, Patrick Parker Realty uncovered the Top 10 Most Effective Marketing Strategies.
1. Referrals2. Featured Listings3. Social Media4. Email Campaigns 5. Blogging6. Online Lead Generation7. Online Ads8. Postcards/Mailers 9. Outdoor Ads10. Print Ads
Patrick Parker Realty integrates all of these marketing disciplines to find a buyer ready to pay the price you ask in the timeframe you are asking.
Let’s talk Online Marketing…
1.2.3.4.5.6.
Look how many of these disciplines rely on the web.
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Online Marketing HOME
90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO SEARCH FOR THEIR HOME
HOME BUYERS AND SELLERS90% of home buyers and sellers use the Internet to search for their home and this number is consistently growing
Reach the widest audience of potential buyers
More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date
Source: National Association of REALTORS®Profile of Home Buyers and Sellers, 2010
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Attracting Buyers Online HOME
2002Internet surpassed print ads
2004More buyers found their home on internet than from signs
2010The internet is THREE TIMES as powerful as signs
PATRICK PARKER REALTY KEEPING ON TOP OF THE TRENDS
Patrick Parker Realty keeps on top of the trends to find the buyers right for your property.
Source: National Association of REALTORS®Profile of Home Buyers and Sellers, 2010
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Our Innovative Online Strategy HOME
Featured ListingsYour house will have premium positioning on the Patrick Parker Realty website, our many online destinations, the MLS, the #1 real estate search site, REALTOR.com and Homes & Land Online and their powerful syndicated network
Social MediaPatrick Parker Realty dedicates time and resources into promoting our brokerage and your listing through Social Media
Inbound MarketingOur Social Networks and Blogs create ripe Online Lead Generation opportunities as well as incentive to drive word-of-mouth through sharing
Forward Thinking StrategyPatrick Parker Realty implements the most innovative marketing practices into your real estate plan including QR Codes and Mobile Marketing
Traditional MarketingWhile Patrick Parker Realty stays atop marketing trends that work, there is always a need for more traditional practices such as Showings and Print Advertising. Your listing will be featured in The Real Estate Book, Homes and Land Print and the Asbury Park Press
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About MLS
MLS stands for Multiple Listing System. These are privately owned databases on which properties are listed. It is the most popular Home Sales database.
Listing your home on the MLS through me can mean that you deal with two of the most important areas of home selling in one step; not only will you be able to keep more money from the sale for yourself, you will also have a potentially wider market as far as buyers.
BACK
About Realtor.com®
Visitors on REALTOR.com also come back more often than on any other comparable site
Visitors on REALTOR.com stay longer than on other comparable sites. They take another look at a property and really comb through the details
BACK
The Power of Realtor.com®
Network Partner Channel Move.com Homes by REALTOR.com MSN.com House & Home Excite Real Estate Juno House & Home NetZero House & Home Wall Street Journal RealEstateJournal.com Internet Broadcasting Real Estate
90+ local broadcast TV affiliate sites World Now Real Estate
70+ local broadcast TV affiliate sites Moving.com Real Estate
With REALTOR.com your listing will publish to their powerful network of partners…
When you list with me you will be featured on REALTOR.com as an Enhanced Listing that will truly POP among REALTOR.com's expansive database of real estate listings.
Presence on REALTOR.com offers comprehensive details about your property so home shoppers have a clear picture of what features and amenities are included.
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Homes & Land Online
To further attract qualified buyers to your listing your house will be featured on Homes & Land Online. Each month, homesandland.com draws 1.5 Million unique visitors, nearly 90% of which are active home shoppers.
With intuitive search parameters such as county, state, zip code, price and more homesandland.com offers another strong Online Forum where qualified buyers can find your house.
Homes & Land Online offers the strongest syndicated network of all our Online partners. Once listed on homesandland.com your house will be automatically published to their partners like Trulia, Zillow, Google, Yahoo!, AOL and more.
On day one with me you’ll instantaneously gain maximum reach!
Online ExposureHUGE
YOURLISTING
GREATHOMES
justrealestatelistings.com ®
BACK
Social media channels such as Facebook, Twitter and YouTube increase the venues of choice for home buyers to collect information and connect with your listing. This is a strategic opportunity to create a “Social Funnel” above the traditional marketing and sales funnel – where consumers take the lead in finding information and content that ultimately drives awareness and sales.
Social Media
Qualified Home Buyers
SOLD!
All Home Buyers
BACK
MLS ID # 2123082752,200 SF HOME WITH 4 BEDROOMS AND 3 FULL BATHS. THIS HOME SITS ON A 50 X 150 PIECE OF PROPERTY. BRADLEY BEACH ALLOWS AN 800 SF 2 CAR GARAGE WITH A 600 SF APARTMENT ABOVE IT IN THE REAR OF THE PROPERTY. MANY POSSIBILITIES AND OPTIONS, LETS TALK!
ACTIVERAIN SCREENGRAB
New Jersey : Monmouth County : Bradley Beach : Patrick Parker Realty
WORDPRESS SCREENGRAB
Inbound Marketing……Generating Qualified Inbound Leads
In sum, what does this mean to you?Greater exposure and engagement of potential buyers through calculated tactics will draw buyers to Patrick Parker Realty and, ultimately, your listing.
BACK
I understand the importance of implementing a creative, targeted and impactful mobile marketing strategy that will help generate quality buyers and maximize exposure for
your house.
Real estate text marketing service generating leads for industry professionals. Buyers access listings (Photos, Videos, Maps and more) from their cell phones using SMS, real estate QR codes and mobile web technology.
Forward Thinking Strategy……Mobile Marketing
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Forward Thinking Strategy……QR Codes
A QR code (abbreviated from Quick Response code) is a specific matrix barcode that is readable by dedicated QR readers and smartphones.
When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.
Ultimately, this forward thinking strategy will help maximize the effectiveness of your overall marketing campaign. By including QR codes on your lawn signs, marketing literature, print ads and more; qualified buyers will be further engaged and drawn to pursue your listing. In the end, your QR codes will encourage that next action step that is another step closer to purchase.
When a potential buyer scans the QR code associated with your listing they will automatically receive details, information and engaging content surrounding your listing.
BACK
Traditional & Proven Practices……Open House
Local and regional buyers make up half of the market
More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date
I will post your Open House on the website where more consumers are doing research
Those who know the neighborhood may refer their friends to your Open House
The Broker’s Open HouseThere is another kind of Open House that is not generally advertised to the public. This is the Brokers Open. The concept is to invite all the Realtors that work in the area of the listing so they can take a look, get excited and tell their buyers. The networking-like event helps create buzz about your listing and drive more qualified buyers to view your house.
BACK
Because of my understanding of Real Estate Marketing Trends, I know that most properties are sold as a result of Online Marketing, the MLS, specialty sites such at REALTOR.com, Homes & Land Online and their respective affiliates and direct mail. Print Advertising, however, remains a staple in your marketing mix.
Traditional & Proven Strategy……Print Advertising
Creating the Greatest ImpactConsider each prospective purchaser who sees your listing via any Marketing Medium an “impression.” There are home shoppers, particularly in this area, who purposefully pick up some, or even all, of the local papers and sales periodicals that promote real estate in our local and surrounding areas.
For that reason, though Patrick Parker Realty has found Print Advertising to yield lesser results than other methods, the “impression” still counts. So your listing will appear in Homes & Land Print, The Real Estate Book and The Asbury Park Press. This additional “impression,” when integrated with each online mention, postcard, email or personal contact, makes your listing that much more memorable!
Homes & Land Magazine is the most popular and widely read real estate listings publication in the United States. Each Homes & Land magazine is targeted per market area and features house listings, home prices, and MLS listings in print for convenient, offline real estate searching.
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Your Marketing Action Plan
As your strategic partner, everything I learn about your goals and objectives will go into creating a customized marketing action plan that will provide you with a clear idea of what will be done to attract the most potential, qualified buyers.
Your plan will include such features as… Entry into Multiple Listing Service (MLS) Listing presence on the Patrick Parker Realty website Realtor.com Enhanced Listing exposure Homes & Land Online advertising Extensive Online Marketing and Social Media Marketing Visual market presence with highly recognizable Patrick Parker Realty lawn signs Mobile Marketing lawn sign integration Targeted local and regional print advertising with QR code integration Scheduling and hosting broker and public open houses Direct mailing of customized “Just Listed” mailers Custom property and neighborhood brochures Dedicated Marketing Department
BACK
Home Enhancement
Through The Eyes of Buyers HOME
I will develop a custom tailored home enhancement plan that can make a difference in how quickly your home sells and the price you can obtain.
• Focus on how buyers see your property• Leverage ideas from my exclusive Home Enhancement Guide• Identify enhancements that can pay for themselves in stronger offers from buyers
HOME
When it comes to understanding what’s important to you as you embark on selling your property,
Exterior Keep grass mowed, shrubs trimmed Pick up lawn tools, toys, sweep front walkway Clean up after pets
Interior Pick up toys and shoes; make beds, put clothes away Prepare tables with flowers and place settings; set out a game or “coffee table” book Turn off the television; play soft background music Tidy up bathrooms; set out show towels Open drapes and shades, turn on lights, make house look bright and cheerful Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs;
empty wastebaskets Keep pets out of the way; make sure all pet areas are clean and free of odor
Special tips for showings Secure jewelry, cash, medications and other valuables Leave while your house is being shown If people who are not accompanied by an agent ask to see your property, please refer
them to me; I will pre-screen them
Home Enhancement Checklist HOMEHOME
The Best Price Attainable
Competitive Market Analysis HOME
The best price can only be determined by testing the market and challenging the competition. The market dictates the value based on current conditions, number of home buyers, etc.
Buyers do “comparison shopping” and the Competitive Market Analysis focuses on properties on the market competing for buyer attention.
A Competitive Market Analysis will provide you with the information you need to determine the present value of your home. The properties used for comparison come from current listings and recent sales in your own neighborhood. Your personal market analysis will contain detailed listing information from the comparable properties and any special financing or terms known.
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The Benefit of Right Pricing HOME
Right Pricing clearly works to the benefit of the home seller by resulting in a premium selling price in the shortest marketing time.
• Promote buyer and agent interest• Generate home-viewings• Create a sense of urgency• Set the stage for multiple purchase offers during
the first 60 days of marketing• Purchase offers tend to be higher in relation to
asking price• Puts you in firm control of price negotiations• Likely to result in a higher home selling price in a
shorter time period
I will help you price your house right the first time!
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Fair Market Value HOME
When it comes to understanding what’s important to you as you embark on selling your property, The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.
Tim
e on
mar
ket
Priced at realistic market value Priced above realistic market value
$
$ If a property fails to appraise at fair market
value, it will either force the buyer to make up the
difference in cash or cause the sale to fall through.
If your property is priced right, more buyers will be
interested when it first hits the market.
Since mortgages are based on fair market
value, not the sale price, more buyers will be able to consider your property
when it is priced competitively.
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Negotiation Strategy HOME
Negotiation is, a complex process, which goes beyond just numbers, details and data collection. A skillful negotiator deals with various aspects, from running in-depth cost analyses to determining how to deal with a specific party.
Part of my commitment to you is to deliver the refined negotiating skills I’ve learned from experience.
In order to maintain the strongest negotiating position, I recommend that you do not discuss the following information with any buyers or other real estate agents.
• Reason/Urgency for selling• Willingness to consider an offer less than listing price• Financing terms you would accept• Personal property you might be willing to include• Timing and benefits from your receive from Patrick Parker Realty• Any other confidential information
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The Sales Process
The Sales Process HOME
Seller Buyer Agent presents Comparable Market Analysis Price established/timing discussed Listing agreement with agent Disclosures gathered/completed
Property prepared for Marketing MLS, Realtor.com and Agent Distribution Online Marketing begins Open Houses (Public/Broker) Private showings by appointment
Facilitate propertyinspections
Inspections and Conditions removal
Receive cash proceedRent back or move
Initial contact Commitment to agent Create property wish-list Financial qualifications
Market education Complete loan pre-approval process View property Review disclosures as available Write offer with agent
Obtainnecessary
propertyinspections
Completeloan
process10+ days
Inspections and conditions
removal:increasedeposit
LoanConditionRemoval
10-20+ days
7-10+Days
10+ Days
Purchase offer presented to seller
Accepted sales contract
Open Escrow Deposit earnest money
Receive additional disclosures Contractor inspections
Title search Preliminary report
Additional negotiations, if necessary Seller Agent | | Agent Seller
Buyer & Seller sign documentsseparately at Title Company
Loan funding title recordsat City Hall
Purchase offer presented to seller
Negotiations
Provide any additionalProperty disclosures
Got Keys!Move In
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Next Steps HOME
?HOME
www.patrickparkerrealty.com
ContactPATRICK PARKER Broker / Owner