linda xinrui jiang portfolio
DESCRIPTION
2011 Industrial design portfolioTRANSCRIPT
LINDA XINRUI JIANG
design portfolio
REFERENCES
A phenomenal inde-pendent worker and team collaborator. Linda is cre-ative, punctual, ef!cient, reliable, a great listener with great ideas. She’ll bring new thoughts to the table while respect-ing others to help foster a productive environment. She’s open to conceptual
I t is a pleasure to recom-mend Linda Jiang based on her design work done as an intern at Little Tikes. She produced high qual-ity design work, and al-ways met the deadlines required with enthusiasm. She was "exible, very professional, and worked
thinking, and not afraid to explore new territory. Lin-da gets things done; she’ll see a project through mul-tiple stages from concep-tualization, to sketching, editing, !nal rendering and prototyping. She’s extremely capable as a de-signer and I would recom-mend her to any company
that values creativity and out-of-box ideas.
Gauri Nanda
well with the rest of the group. In presentations she was always prepared and articulates her mes-sage clearly. Linda has creative ideas, a good logical problem solving process, and a high level of craftsmanship. Based on my experience working
with Linda at Little Tikes, I recommend her work with enthusiasm!
Ian Grout
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*This design was produced through a Whirlpool-sponsored studio and is not an actual Whirlpool product.
DOMESTIC WATER MANAGEMENT
Selected as atop design
An in-home water management system that will help promote and support a sensible use of water as well as reduce the average water
bill. The ultimate goal is to change our wasteful habits and help society conserve water. This project was selected as one of the top designs in
the Whirlpool studio by Whirlpool designers.
PROJECT BRIEF
THE PROBLEM
WATER CRISISMost people do not realize that water shortage has a become a
crisis that is more threatening than AIDS and global warming.
Scientists predict that within 3-5 years, at least 36 states will have to deal with water shortages; in 25 years, half of the world’s population may have trouble !nding freshwater for drinking and sanitation purposes.
THE CAUSEURBANIZATIONHigher standard of living + growing popular= increased demand for clean water.
POLLUTIONAbout 95 percent of the world’s cities still dump raw sewage into their waters.
WASTEFUL HABITSHabits like taking long showers and leaving the water on while brushing your teeth can dramatically increase water consumption.
FALSE ASSUMPTIONSMany people assume that we have an endless supply since 72% of the earth is covered in water; that’s hardly the case, however.
Although the earth is 72% water, 97% of that is unusable salt water, 2% is inaccessible glacial water and only 1% is available for human use.
28% LAND
72% WATER
97% salt water
2% glacial water
1% fresh water
FIELD RESEARCH
SURVEY OF 148 PEOPLEOver 50% of the survey-takers underestimated how much water they use a day; however, given the chance, 83% would like to keep track of how much water they use, and 86% would like to reduce their consumption.
TESTING Saving the water we used to brush our teeth, we discovered that 3 minutes of brushing can use more than .75 gallons of water (even without leaving the water running). That’s more than double of what we estimated.
Research show that on average, each person uses 80-100 gallons of water a day.
How many gallons of water do you think you use a day?
Would you like to view, real-time how much water you use?
10-50
50-80
yes
yes
no
no 80-100
100+
0-10
Would you like to reduce the amount of water you use?
HOME ENERGY MONITORSMany companies such as GE and Belkin, are developing energy monitors that can be installed within the home in order for users to keep track of their energy consumption. However, there lacks a similar product for monitoring water use.
CURRENT MARKET
IDEATIONSDESIGN GOALS1] To increase Whirl-pool’s market and ex-pand past the kitchen.
2] To improve user habits and cut down on water usage by providing a fun and friendly way to track the amount of water used.
easy to use
improve user habits
fun & entertaining
new technology
INITIAL CONCEPTSA bathroom product that would
alert users on excessive water use by changing it’s behavior (color,
!nish, position, etc).
However, through explorations and re!nements, we realized this small-
scale concept could not drastically expand Whirlpool’s market.
FINAL CONCEPTTo create an entire water-conscious bathroom system for Whirlpool, bringing the brand into a whole new market. Using today’s advance utilities, smart faucets and digital mirrors can send and receive data via bluetooth. Users can now view their water usage, real-time, right in their bathrooms.
Digital mirror
smart faucet
mock-ups
FINAL DESIGNA contemporary bathroom design focused on water-conscious utilities. Smart faucets and handles keep track of total water "ow and sends that data to the digital mirror via bluetooth/ wi-!. Users can view the collected data real-time, during their regular routines.
USER INTERFACEDesigned for domestic
settings, the user interface must be easy
to understand for all age-groups, tech-
savy or not. It must incorporate fun factors to keep kids engaged and useful, everyday
applications for adults.
AVATARSCustomizable avatars would change emotions according to the user’s water consumption. This would help create an emotional
attachment and provoke the user to better his/her habits.
UI video can be viewed at:http://www.vimeo.com/21322842
TOUCH FAUCETThe smart faucets are operated by simple gestures; swiping up and down the top surface will turn the water on/off and change the water temperature. Equipped with !ngerprint recognition, users can also create individual, custom pro!les.
RUNNING METERWhile the water is running, a corresponding meter grows at the corner of the mirror. Displayed in the form of gallon jugs, the icon helps the user understand exactly how much water they are using in a more comprehensible way.
PROFILESTap avatar to see a breakdown of how and where water is being used. Goals can also be set in order to help improve daily habits.
MONTHLY BILLTap the bill button to display this month’s current water bill, last month’s bill, and the projected bill for this month according to consumption patterns.
GRAPHSTap on the graph application to see the day’s total water usage with details broken down by time. Users can also compare each pro!le’s water consumption.
ADDITIONAL APPSUsers can upload additional applications, such as a timer for the shower.
MARKETINGUsage data can also be viewed online as
well as through mobile applications. This can
help generate traf!c to the Whirlpool website and expand Whirlpool
into the growing cellphone app market.
Advertisement
*This design was produced through a Motorola-sponsored studio and is not an actual Motorola product.
Selected as1st place winner
A wireless device for expecting mothers in India that measures the amount of iron in the blood. By giving a clear indication of the user’s iron count, the
blood iron meter can help prevent or reverse anemia during pregnancy through increased awareness. Conceptualized through a Motorola-sponsored studio,
Saceta was chosen as the studio’s winning design by Motorola designers.
PROJECT BRIEF
THE PROBLEMEvery year, there are 530,00 maternal deaths all over the world. At 134,000, India alone contributes 25%.
THE CAUSEAnemia and hemorrhaging (which is mostly caused by anemia) are the root cause of almost 50% of all deaths during labor.
Anemia is the result of iron de!ciencies in the body, which causes inadequate productions of red blood cells.
RESEARCH: INDIA
=10,000
30% Hemorrhage
19% Anemia
16% Sepsis
10% Obstructed Labor
8% Abortion
8% Toxemia
8% Others
84.9% of India’s pregnant women are anemic and unaware of their condition.
WOMEN ARE DYING DUE TO
Lack of anemic awareness Disconnect between hospitals and surrounding villages
“A maternal death is often not only a result of technical incompetence or negligence, but is also cause by limited knowledge.”-UNICEF
Government sponsored ini-tiatives, such as the National Rural Health Mission, offer free iron tablets to preg-nant women. However, the programs are rarely taken advantage of because most women are unaware of their
anemic conditions or what anemia is in general. Most do not know that iron is one of the body’s most important necessi-ties during pregnancy or what symptoms indicate anemic iron de!ciencies.
UNUSED RESOURCES
IDEATIONSDESIGN GOALS1] To help generate ane-mic awareness amongst individuals as well as the general public.
2] To promote medicine and better doctor-patient relationships in India .
easy to use
sustainable
culturally appropriate
noninvasive testing
COLOR STUDIESthe Indian meaning of colors
LIVING BIRTH
HEALTHWEALTH
ACTIVECHANGINGWARNING
MOVING
DANGER FIRE
ANGERFEAR
1ST CONCEPTBracelet meter: a noninvasive blood sensor on the inside; outside screen would display status in 3 easy-to-understand colors.
FINAL CONCEPTClip meter: resembles a piece of jewelry. Sensor located on the back of the clip where there is skin contact.
Inspired by Indian jewelry and henna graphics
User status displayed through LED’s that light up a henna pattern, thus suggesting
jewelry over medical device.
One, large test button
FINAL DESIGNHidden LED’s display green henna for high iron count of 13.0 and higher, yellow for medium count of 11-12.9, and red for low count of 10.9 and lower. E-ink screen displays easy-to-read pictograms.
KEY FEATURES
Power buttonTest button
E-ink display
Alarm (test reminder)
Clock
Adjust buttons
Non-invasive UV blood sensor
Battery insertBack-lit LED
To eliminate the chances of infection or disease, Saceta features Venus technology,
utilizing UV light to measure blood and tissue chemistry.
Electronic ink is high-contrast, light weight, shatterproof,
and most importantly, ultra energy ef!cient.
Derived from starch instead of oil, CA is warm to the skin, tough and self-polishing.
Cellulose Acetate housing
Buzzer
Button-cell battery
Venus sensors
PACKAGING
USER GUIDESThe users will receive a set of manuals that will help them better
understand the device. The manuals display easy-to-understand
pictograms and a iron count status guide.
PHYSICAL MODEL
The goal of this project was to design a tea set that infuses modern beauty with environmental sensibility. Designed for tea houses that are leading
today’s rising trend of tea-couture, the set would !nd the balanced median between in-house relaxation and our society’s “get it to-go” habit.
PROJECT BRIEF
TARGET MARKET
URBAN TEA PARLORSThe setting of these tea houses are very modern and fresh, moving away from the traditional and into the hip and trendy. There is often a large focus on the overall impact of the setting and environment. Most of these urban parlors are located in larger cities, thus they usually offer both sit-in and to-go options.
BENEFITS Today, scienti!c research in both
Asia and the west is providing hard evidence for the
health bene!ts long associated with
drinking green tea. Besides being helpful
in the !ght against cancer, arthritis,
cardiovascular disease, infections and impaired
immune function, the process of enjoying a warm cup of tea also
has therapeutic effects. In many cultures, the steps of serving tea are just as crucial, if
not more so, than the act of drinking it.
THE PROBLEMBecause of today’s fast-paced lifestyles, the wholistic, sit-down experience of tea is being over-looked. People are taking their tea “to-go” rather
TEA THERAPY
than in a tradition tea cup. Americans use over 25 billion paper and styrofoam cups a year, accounting for 252 million pounds of garbage in land!lls.
“Drink your tea slowly and reverently, as if it is the axis on which the world earth revolves - slowly, evenly, without rushing toward the future.”- Thich Nat Hahn
FIELD RESEARCH
Wet and slippery surfaces made it hard to serve the hot tea.
The water was very hot and very dangerous to handle.
The serving tray was box-shaped and awkward to carry. The user had to be very cautious when carrying the tray back to the table.
The following research was held at
The tray included tea cups, teapot, glass strainer, and timer.
slits for spills to drip into base
secure cup slots
rounded base contours the palm of a hand
IDEATIONSDESIGN GOALS1] To inspire and promote the use of starch-based, biodegradable plastics.
2] To enhance the overall experience of drinking tea, while providing the balanced relationship between to-go and sit-in enjoyment.
ergonomic
heat capture & resistancy
modern aesthetics
sustainable
THE DESIGNArched tray contains anti-slip slots for 4 teacups and a dropped base for the pot. Spills "ow into the rounded base, con-touring the natural shape of a hand. Removable inner cup is starch-based and reusable, allowing the user to take un!nished drinks to-go.
MATERIALS
Glazed ceramic
Buit-in strainer
Santoprene overmolds
Starch-based to-go cups
Doubled layer ceramic
Made from natural starch and !bres; are economic, biodegradable, and
high quality. They are reusable and can match or exceed the
performance of oil-based plastics.
Traps in more heat
Derived from starch instead of oil, CA is warm to the skin, tough
and self-polishing.
Cellulose Acetate
A thermoplastic compound with properties similar to those found in natural rubber. It is completely recyclable and can be reprocessed into another product.
MESSAGE IN A CUPWhen the user cannot !nish his or her drink, they can simply take the inner, reusable cup to-go. When they return to the tea house, the same cup can be used again for a price discount, thus promoting the store as well as recycle and reuse.
“ If people can see recycling happen in an innovative, creative way, they are much more likely to recycle in their everyday lives. ”- EDWARD DOUGLAS MILLER
A C C E L E R AT E Y O U R L I F E
*This design was produced through a Motorola internship and is not an actual Motorola product.
A Motorola internship project, MOVE is a personal mobile device that is also a pocket-sized !tness trainer. With a detachable accelerometer,
MOVE can accommodate both active lifestyle schedules as well as concentrated workout routines. MOVE is the next-generation personal
coach for anyone looking for a healthier way of living.
PROJECT BRIEF
A
B
TREND RESEARCH
M A C R O T R E N D“THE POWER OF CHANGE”:IMPROVE2011 will see the world emerge from a traumatic period into one characterized by hope and new values. For this reason, a change in thinking is the starting point. People will try to improve above their normal mental and physical standards. Being healthy and looking !t is the new and improved lifestyle for the average Joe.
T h e m e d i aWith TV shows such as The Biggest Loser and gaming systems like Wii and Xbox Kinect, the promotion of physical !tness is more present now than ever before. Games for Health, such as DDR and Wii Fit take in about $1 billion per year in revenue.
BECOME THE “IDEAL” YOU
TARGET MARKETYoung, energetic, mid-20’s.
Is bold, con!dent and a face-book addict. Owns 3 pairs of running shoes, all with
bright colors. Would rather walk than take a cab. Has a
favorite treadmill at the local gym. Maintains a health-conscious diet. Favorite
quotes: “Live, laugh, love” & “Go big or go home”.
BENCH MARKINGPUMA PHONEEuropean sport phone with built-in accelerom-eter and solar panels. Phone must be on the user at all times during the workout.
workout coach
lifestyle coach
real-time updates
FIT BITLifestyle trainer that measures daily activity and sleep patterns. Data transfer to the computer via bluetooth.
NIKE PLUSRunning partner that is placed inside the shoe. Transfers workout results to iPod, iPhone, or PLUS bracelet.
+ = ?
D E S I G N C H A L L e N G E
IDEATIONSDESIGN GOALS1] To promote a physical-ly active lifestyle, while maintaining Motorola’s fresh aesthetics.
2] Accommodate both light and heavy activity with a removable accel-erometer. However, the device must still look complete.
easy to use
portable
user appropriate
intuitive UI
Inset camera housing to balance the sensor
sensor is removed from the bottom edge of the phone to give a tiered look
FINAL DESIGNAndroid system; 4” display with molded glass. Removable accelerometer is attached through magnetics. The accelerometer data is tT to the phone via bluetooth.
The MOVE detachable workout coach toggles through your distance, steps, speed, calories burnt, and time. It uses a crisp and bright OLED display. It also has built-in GPS, MP3, and audible coach.
After your workout, simply retach the workout coach and all your workout data will be wirelessly loaded into MOVE. All the information, such as jog route, can be analyzed straight on your phone. You can set goals, compare with past runs, and even share on Facebook.
MOVE keeps track of total steps taken, distance traveled, calorie intake and calories burnt. It analyzes daily, weekly, and monthly data. It displays all the gathered information, such as sedentary time and workout time, in a playful and interesting UI that will change according to your daily movements.
CMF STUDIES
THE
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Expressive Youthful Understated Youthful Expressive Mature
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THANK YOU.
