Link building with User Experience

is “NEW SEO”By Josue Valles (Content Marketing strategist)

@Simplilearn

Link building and SEO

For fifteen years, Google has devoted a lot of effort to improving its algorithm.

But,

Now, some things that were important in the past (keywords, anchor text, and even backlinks) are not as important

as they used to be.

Because users are the most valuable asset for Google.

Happy users = Happy Google = Happy YOU!

Well, since search engines are not capable of processing and

understanding text, video, and images as human beings do, they need to

focus on how users behave on your site to find out if it’s relevant.

That’s why things like bounce rate, CTR, and branding are becoming more

important than ever.

UX Matters

The bottom line is that you should spend more time focusing on UX than

anything else.

The most important things to emphasize are,

1. Time on Site

Google figures out whether your page is relevant for a specific query or not is by analyzing the time users spend on your site.

For Example, Let’s say you have created a post called…

“6 steps to launch a good

party”

a user performs a search on Google and

found your post

after 3 seconds the user clicks

the back button

Read the complete guide here

What does that mean? 

Your blog post was not relevant!

Solutions to increase time on site

#1. Create awesome content that solves your audience’s problems.

#2. Improve site speed.

#3. Internal linking

2. Click Through Rate

if more people click on your page, the higher Google will place it in search results. 

Few ways to boost your CTRs

#1. Focus on creating better headlines.

#2. Improve branding.

3. Mobile Usability

Focus on Building a Brand

Read the complete guide here

Branding correlates directly to UX. How?

People love brands. In fact, it’s proven that people are more likely to share, comment and even link back to big

brands’ content rather than to content from little-known websites.

For example, if someone is looking for that specific brand content, Google has no option, it needs to show that brand on its results. Otherwise that person

would get disappointed.

If you take the time to build a brand rather than only building links, you’ll see a better return on investment in

the longer run.

So, is link building dead?

Well, not quite...

Link building is only dead if you don’t focus on

UX.

Read the complete guide here

Read the complete guide here

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