seo and ux

INTEGRATING UX AND SEO TO IMPROVE YOUR WEBSITE’S

PERFORMANCEWebcredible

28 August 2015

webcredible > customer experience design 2

SEO vs UX


How Does SEO and UX work together


So what are we covering today

1. How to use Keyword Research to inform your user Journey

1. What can this tell me

2. How we meet users needs

2. How to use GA to tracking UX impact on SEO performance

1. Turn (not provided) into Keywords

2. Getting that missing data

3. The importance of aligning Content and UX in a post Google Panda world

1. Users can be the answer to your problems


KEYWORD RESEARCH “INFORM USER JOURNEY”


So Keyword Research


Journeys in keywords

• Televisions (22,000 searches) – User “I want a television”, “What is

television” “ more info on televisions”

• LG Television (890 searches)– User wants a “lg television” or

“reviews of lg television”

• 50 inch LG television (10 searches)– User want this product


There is always question


HOW TO USE GA TO TRACKING UX IMPACT ON SEO PERFORMANCE


So what am I talking about


Not Provided to Keywords


SO WE NEED A REPORT LIKE THIS


Google Search Console


THE IMPORTANCE OF ALIGNING CONTENT AND UX IN A POST

GOOGLE PANDA WORLD


So we are we fighting


You have seen the questions


And happy users

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ANY QUESTIONS?


1. Why not have a 20% discount off our courses just email and we can sort this out email: [email protected]

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& delightful digital experiences since 2003

seo and ux

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