LinkedIn Benefits-

Social Selling

Nicole Ouellette

Summer Intern, Regional Marketing

June 24, 2014

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• There are not enough hours in the day to touch base with everyone in your

network– Use the LinkedIn platform so contacts see you without having to take the time

to reach out individually. They will be more likely to think of you or your

business in the future

– Use the main summary section of your profile to host 1 or 2 “Core Assets” that

best summarize what PTC has to offer

– Use the post feature to share promotional assets that can change week to

week

• If you don’t have enough time to write a blog or post individualized links– Like or comment on a connection’s post. This will give you visibility and shows

you are interested in keeping in touch

Updates and Posting

Limited Time

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Advantages

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• Promote new products and services without advertising – Save time and money but still generate buzz within your network and industry

– Leads to word-of-mouth advertising

• Satisfaction– Customers and clients feel better when their voice is heard. You give them the

opportunity to comment when posting relevant material

• Not just for job hunters and recruiters– LinkedIn is an imperative part of any business’ web strategy and social media

presence

Why LinkedIn

Reap the Benefits

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• Gaining Exposure– The more assets (links, blogs, videos, articles) you post, the greater your

exposure will be. The more relevant the content, the more trust you will gain.

Post things that your network and customers will be interested in.

– Refer to the suggested material on the sales portal and in weekly emails

• Opportunity– Allow people to interact with you

– Don’t hesitate to share and repost relevant material from others in your network

– Create and maintain consistent leads

– Ability to target a certain audience

– Great analysis and reporting tool

• Number of shares, scale rating, top performer each week

• Top asset of week, number of downloads from SFDC portal

Credibility

Building Trust

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Advanced Search

Time Saving Tool

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Keys to Social Selling