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    Submitting a successful proposal

    to Marco Polo

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    Outline

    10 Golden Rules for Success in MARCO POLO II

    Credibility & Viability - 7 Problem cases

    Structure of the proposal, General remarks & Available

    support

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    1. Understand the criteria and conditions!

    carefully read the call text understand all eligibility, selection & award criteria

    if resubmitting, consider comments from consensus report of

    failed proposal

    2. Form a sound partnership!

    explain role of all partners and give proof of their commitment

    demonstrate the technical & financial capability of the partners

    10 Golden Rules for Success in MARCO POLO II

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    3. Aim for a high modal shift and environmental

    benefit!

    the more tkm (or mkm) the better

    the more environmental efficiency (benefit per subsidy, Rs) the

    better4. Key: Demonstrate that your project is

    credible!

    credible market research

    letters of intent/commitment from potential customers

    sound business plan: viability of service after subsidy period

    10 Golden Rules for Success in MARCO POLO II

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    5. Show the real innovation !

    new markets or technologies

    broad consortia and widespread co-operation, clear organisational

    structures (for common learning actions)

    concrete dissemination plan (what, when, where, how, not only

    announcements)

    6. Pay attention to possible distortions of

    competition!

    honest description of existing services

    clear delimitation against existing non-road services:

    10 Golden Rules for Success in MARCO POLO II

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    7.Justify your finances!

    justify all costs (for eligibility refer to model contract) exclude costs related to non-EU countries not fully participating

    no accumulated profit can be made over the whole contract

    duration

    8. Use the available support!

    support tools and Helpdesk by European Commission (see below)

    use the checklist provided for each action type

    cross-check of proposal by outsider before submission

    10 Golden Rules for Success in MARCO POLO II

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    9. Write a clear and concise proposal!

    clear, comprehensive and logical description on 10-15 pages max.

    further details and confidential elements in the annexes

    detailed description of old and new routes (with clear maps)

    detailed calculations (make use of MP calculator)

    10. Take care of the formal

    requirements!

    1original, 5 paper copies and CD-ROM, 4 forms to be filled out

    signature and stamp by lead partner on original

    10 Golden Rules for Success in MARCO POLO II

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    Very important evaluation criteria!

    Low credibility: the main reason for failing the evaluations!

    In Marco Polo II: 50 % of total points distributed to credibility &

    viability for all action types!

    Important to focus on credibility & viability a proposal is selected

    on the basis of its quality independently of the transport mode or

    the type of action

    Credibility & Viability

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    1. The modal shift is not credible!

    The modal shift in the proposal is high lot of tkm shifted off the

    road

    Receives high points on award criteria quantity of freight shifted

    off the road & environmental benefits

    BUT:

    A) Market study does not prove the high amount of potential freight

    to be shifted for the type of goods in the relevant market

    Problem cases, examples that reduce the credibility

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    B) Not enough details about the return cargo

    C) The volume of freight on the return leg is minimal

    D) Irrealistic loading factor of 100% both ways not credible!

    E) Overoptimistic - almost full capacity already at the beginning of

    the of the service

    F) No recentletters of intent/commitment from potential customers

    G) Not likely that the cargo was previously transported on the road

    no modal shift!

    Problem cases, examples that reduce the credibility

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    2. Doubts that the service will start up!

    Proposal mentions that the service will start up within the required

    timeframe in the Call eligibility criteria met

    BUT:

    A) Infrastructure works ongoing/required no mentioning of when

    this will be terminated/no details given!

    B) Negotiations to obtain slots, authorisations - no mentioning when

    this will end/ no details given!

    C) No proof of the availability of the transport medium

    Problem cases, examples that reduce the credibility

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    3. Not enough details about the service!

    Proposal mentions that the service will run from A to B

    BUT:

    A)Transport operator not involved in the project not as partner

    neither as subcontracor

    B) No timetables, frequencyC) Nothing about the development of the service in the project period

    D) The transport leg is not defined, no maps etc.

    F) Combined service SSS & rail proposed, only the rail part is

    described, vice versa

    Problem cases, examples that reduce the credibility

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    G) No description of the transport medium, type, age etc.

    H) Final distribution not mentioned

    I) No desription of the market segment type of freight transported

    J) The passenger part of the service not described cannot be

    financed in MP (non eligible costs)

    Attention: the evaluators are experts in the different

    modes of transport - SSS/rail/inland waterway/road!

    Problem cases, examples that reduce the credibility

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    4. If upgrade the existing service is not described!

    For modal shift actions possibility to submit a project where there

    is a significantextension of the existing service

    Problem: if existing service is not described no possibility of

    evaluating if this is a significant upgrade

    Attention: what is the upgrade? Has the modal shift and the costs of

    the existing service been deducted?

    Attention: there can be no financing of the existing service and the

    modal shift of the existing service is not eligible!

    What is a significant upgrade? Increased frequency, upgrade of the

    transport medium (larger freight capacity).

    Problem cases, examples that reduces the credibility

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    5. No description of the market!

    A) No market study or weak market study

    Problem: does not address the potential for freight, no short

    summary, no source indicated

    B) Problems in this particular market not addressed/how to solve

    them: low water level, permits, delays/problems at border

    crossings, restrictions on transporting heavy weight goods,

    dangerous goods etc.

    Attention: the evaluators are experts they know the

    relevant market!

    Problem cases, examples that reduces the credibility

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    6. Weak partner structure or weak/no commitment from

    partners!

    The proposal meets the eligibility criteria and has 1 partner from

    France and 1 partner from Spain

    BUT:

    A) No joint letter of intent form signed by all partners explaining their

    role and commitment to the project are they commited?

    B) No track record or CVs of the partners involved do they have

    the technical capacity to run this project?

    C) No financial statements do they have the financial capacity to

    run the project ?(Bankruptcy etc.)

    Problem cases, examples that reduces the credibility

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    7. Weak business plan!

    Problem A): the business plan does not separate between eligible

    and non eligible costs according to PART B FINANCIALPROVISIONS in the model grant agreement (on MP website)

    Problem B): does not mention the revenue no profit allowed during

    the accumulated years of funding!

    Problem C): only gives lump sums, too generic and not detailed

    enough, irrealistic figures

    Problem D): no plan for the year after MP funding is the service

    viable and will it continue?

    Problem cases, examples that reduces the credibility

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    Proposal Structure

    Part I Project Overview Form (1-2 pages)

    Declaration by the Applicants Form all partners!

    Acknowledgement of Receipt Form

    Joint letter of intent between all the partners

    Part II

    Main Text of the Proposal (around 10 pages in font size 12)

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    Part III Different Annexes according to type of action to support claims in

    the main text: maps,

    business plan,

    financial statements,

    CVs,

    market research,

    letters of intent from customers etc.

    Proposal Structure

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    General remarks

    Standardised presentation following the structure of the Call

    highly advised

    Pay attention to specific documents and requirements

    (forms, financial statement, joint letter of intent)

    Good luck with your proposal!

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    Available Support

    MARCO POLO Website

    http://ec.europa.eu/transport/marcopolo/index_en.htm

    Call text, model contract, templates

    Checklist, Frequently Asked Questions

    MARCO POLO calculator

    Presentations of Nantes and Budapest conference etc.

    MARCO POLO Helpdesk

    Email: [email protected]

    Phone: +32 (02) 29-96448

    Fax: +32 (02) 29-63765

    National / Regional contact points

    support available in some countries (check MP website)

    http://ec.europa.eu/transport/marcopolo/index_en.htmhttp://ec.europa.eu/transport/marcopolo/index_en.htmhttp://ec.europa.eu/transport/marcopolo/index_en.htm