Peter AmpeIdea Writer DDB Brussels

Live like a copywriter

How to become an advertising star

Dress like a creative

Don’t be intimidated by your colleagues

Account DIRECTOR

Creative DIRECTOR

Strategic DIRECTOR

CHIEF Executive

Officer

CHIEF Operating

Officer

CHIEF Financial Officer

HEAD of Digital

HEAD of Design

The othersCopywriter

You

Idea Writer

How to havegreat ideas

Don’t read advertising

annuals,

read the newspaper

Hate advertising

If you have natural interests,

feed them.

And then connect them to the

brands you are working on.

Mine are :

Sports

Art

New technologies

Go after the facts

It only takes 1 to provide a

concept,

It takes 10 to produce it.

Try to save the world

Study Psychology

How to be agreat writer

1 image is more than 1000

words.

1 word is more than 1000

images.

Play!

Read!

“For a man of his age, fifty-two, divorced, he has, to his mind, solved the problem of sex rather well.” (JM Coetzee ‘Disgrace’)

“I’m Jared, a ghost. ” (Douglas Coupland ‘Girlfriend in a Coma’)

“Als ze mijn overlijdensbericht schrijven. Morgen. Of overmorgen. Zal erin staan: Leo Gursky laat een appartement vol rotzooi achter” (Nicole Kraus ‘De Geschiedenis van de Liefde’)

It’s not you talking,

It’s the brand talking.

We read printWe scan sites

We skim postersWe hear radioWe watch tv

You do the writing,

Ask someone else to do the

erasing

Overhear conversations

Rub ideas and copy against each other,

and you will become an advertising star.

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@peterampe