lobster investor & accelerator summary (russian)

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  • Lobster Theusercontentmarketplace 2013 CONFIDENTIAL
  • ! Instagram: : , () 17.11.2013 CONFIDENTIAL
  • 10 Instagram 150 Instagram() 1.5 / (,) 17.11.2013 CONFIDENTIAL
  • Lobster 1. 17.11.2013 CONFIDENTIAL
  • Lobster 2. 17.11.2013 CONFIDENTIAL
  • Lobster 3. 17.11.2013 CONFIDENTIAL
  • Lobster[MVP] #ilobsterit / # @ $0.99 APPSTORE 17.11.2013 CONFIDENTIAL
  • Marketplace 17.11.2013 . CONFIDENTIAL
  • ? 17.11.2013 CONFIDENTIAL
  • (istockphoto, Getty,Fotolia, etc) 17.11.2013 (Glopho, Demotix, GuardianWitness) InstaStockImages Stockphotopants (imgembed.com) (Instagramonly) / , (Envato) CONFIDENTIAL
  • 1. () 25% 2.1 MVP $0.99 3. 17.11.2013 () CONFIDENTIAL ,
  • 150 2011,95% ** 85% *** 1 **JimPickerellathttp://rising.blackstar.com/aretherepositiveindicationsofgrowthforthestockphotomarket.html ***:PicScout 17.11.2013 CONFIDENTIAL
  • : MVP 1.: Instagram&Flickr # 2.: Facebook,,AdWords, () 3. : 17.11.2013 CONFIDENTIAL
  • : A. B. C. D. E. F. (FB, AdWords) 17.11.2013 CONFIDENTIAL
  • CEO, :MBA;,DHLGlobalMail QA, : Lingvo, ABBYY UX, :UserExperience,ABBYY UK , :,MSTLab(Microsoft) 17.11.2013 CONFIDENTIAL
  • : : MSTLab Microsoft DavidePalmisiano BoardAdvisor, () SeniorSoftwareEngineer, , SemanticWeb LorenzoCassulo BoardAdvisor, () IT , Agile , CONFIDENTIAL
  • MVP 2.0 Scaling 2013 2014 CONFIDENTIAL IIIII
  • Burnrate 10 /6 ( ) TARGET 1000 . DAU () / 200/ 1000 CONFIDENTIAL 10000
  • 200 . 17.11.2013 1.0 , , , ,, CONFIDENTIAL 2025%
  • !* : CEO, LobsterITLimited olga.egorsheva@ilobster.it skype:egolya : LobsterITLimited .(): 08510890 : 30/04/2013 1stFloor,2WoodberryGrove Finchley,London,N120DR * 17.11.2013 CONFIDENTIAL
  • ADDENDUM|Q&A 17.11.2013 CONFIDENTIAL
  • IDEA Jul2012 TEAM Jan2013 EXPERIMENTS Mar2013 UKCOMPANY Apr2013 DEVELOPMENT Jan Sept2013 17.11.2013 CONFIDENTIAL
  • A.CONFERENCES 3SEGMENTS: Content Usercontent Interactionwith users Sourcingphotos &visuals Visuals Newtools Sessions CONFIDENTIAL Web Design, WebDevt. Sessions Sessions Digital Marketing Action: Suggesttoinclude user contentpurchasingtopicto theagenda(newtrend) ProvideLobstervideoas illustration Provideinfoonusercontent acquisitiontrendsingeneral Social Media + Blogging Futureofsocial media Blogging techniques Userbehavior IPprotectionin socialmedia
  • B.BLOGGERS EXAMPLE1 @adagamov,@drugoi,@zyaltetc connectandsuggesttotryLobsterforSept8 Sept8 MajorelectionsinMoscow InstagramusersinRussia/influential/likelytogotoSept 8events informthatwillbeabletosellphotosinreal time initiateregistration EXAMPLE2 Huffingtonpost,Dailybeast,DailyKosetc connectandsuggesttotryLobsterforSept11 InstagramusersinNYC/influential/likelytogotoSept11 events informthatwillbeabletosellphotosinrealtime initiateregistration CONFIDENTIAL Sept11 MemorialdayNYC
  • C.PRESSCOVERAGE Publications&Pressreleases: Techcrunch Digitaltrends.com Mashable Gizmodo ereleases.com CNET Russian:habrahabr,siliconrus,hopes&fears Actions: Findcontact information Sendinfowithkey message Contacts: TrendOne /publishestheTrendBook &TrendReport Vasiliy Gatov,NewmediaInnovationcentre,RIANovosti Sept1 MVPready Prereleasecommunications Sept10 Firstuserfeedbackgathered Sept5 Lobsterlaunch CONFIDENTIAL Lobsterlaunchpressrelease/comms
  • D.LOVEMARKEDUSERS Attractuserswithpowerandloveofthe audience(=likesandfollowers)touseLobster. Actions: Select100powerusers(US,UK,Asia,France,Russia)inInstagram+Flickr Userswithover10000followers,dedicatedtoacertaintopic(nospamorjustin bieber) Contactusersthroughtheiraccountinformationormention@andproposetoregisterat Lobster Offerspecialconditionstolovemarked users CONFIDENTIAL
  • E.PROMOTION Paidpromotions: Facebookads&postpromotionstotargetaudience(we have$75freecredit) Twitterpromotions SitesofeventsinB paidads Bloggerresources paidads Iphone photographyresources paidposts Actions research: Keywordsforfacebook posts? #fortwitterpromotions Listoftargetsitesforads(whichresourcesbloggersuseintargetcountries),budgets, howtoplaceads SitesforeventsinB,budgets,howtoplaceads CONFIDENTIAL
  • TeamStructure 17.11.2013 CONFIDENTIAL
  • Whydoyouneedthis? 1.Itsaplacewhereusers maketheirsocialcontent availableforpurchase Earningforanextracupofcoffeeonthego Rewardingcreativity Raisingfunding for charityorcreativeprojects 2.Itsaplacewhere searching&downloading usercreatedpublic contentbecomeslegal Protectingindividualintellectualproperty Legitimizingcontentdownloads Providingalternativetowebpiracy 3.Itsaplacewhereuser contentissimpleto purchasebythosewho needit Enablingcomprehensivesearchwithinthe multitudeofusercontentontheInternet iTunesStoreforusergeneratedcontent: purchasingwithastandardpriceand immediatedownload 17.11.2013 CONFIDENTIAL
  • CompetitiveAdvantage 1. Multitagandmultiparametercomprehensiveusercontentsearch developed 2.Modularplatformwitheasyplugonandofffordifferentcontent sources(Instagram,Flickr,Twitter,Vimeo,Blogger,etc etc) 3.Oneclicksimplepurchasingandsellingprocess,nouploads&no additionaleffortsforneithersellernorbuyer 17.11.2013 CONFIDENTIAL
  • Usecases Examples/Customersegments: 1.AnewsagencywantstopurchaseInstagram photoorvideo fromaneventoraccident 2.Amarketingspecialistneedstogetalowcostphotoofatree forhisecoproductpresentation 3.Animalsheltervolunteersaimtogatherfundsinexchange forcuteanimalphotos 17.11.2013 CONFIDENTIAL
  • Revenues&Funding Revenueprojection:1mGBPin2014incommissions forcontentsalesand3rd partymerchandizeorders; Costs/profit.Limitedcostsduetoresourceefficient agiledevelopmentmodel.Mainlycostsareprojectedin development(contractor/salary),hardwarerent, platformmarketingandlegalservices. Fundingrequired:50kGBPinseedfundingtomarket MVPanddevelopfeatures;200kGBPtolaunchfully commercialproductversion&scaleinternationally Fundingtobeusedfor:platformdevelopment(IT/ salaries);legalservices&patenting;promotional activities&audiencereach 17.11.2013 CONFIDENTIAL