local search study - local clarity, the seo platform
TRANSCRIPT
The Local Search Study
April 2017
www.seoclarity.net
www.localclarity.com
9,300+ locations | Household brands – Both B2B and B2C | Nationwide
How customers search for your business?
▹Searches are overwhelmingly indirect for both B2B and B2C
Where customers find your business?
▹Winning the local three pack is critical
▸Discovery happens within the search experience
Critical to win the local pack
What actions do customers take?
▹Listing correctness is extremely important
