local seo for national brands

cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |

Webinar:

Got a big brand? Get local.

Follow: @cementmarketing or @alainashearer

Presented by:

Alaina Shearer, President and Founder

Alex Henderson, Sr. Digital Analyst


Your presenters:

Alaina Shearer

President and Founder

[email protected]


Your presenters:

Alex Henderson

Sr. Digital Analyst

[email protected]


Google Local Places

Claim and optimize every location. The most important local search effort of any national brand, is

often overlooked. And claiming is just the beginning.

Case Studies:


Reviews

Respond to reviews, answer concerns. Ignoring negative reviews leaves a missed opportunity to

connect with disgruntled customers and to clear up the record.

How to respond:

- Direct negative comments to a phone number

- Try to take conversation offline

- Apologize with authenticity

- Don’t patronize or be defensive


Location pages

Non mobile responsive location pages. It is critical to make finding each location as easy as possible for

mobile visitors.

Also:

- Tie your location map to Google Places

- Check analytics for views/visitors on location pages


Local Offers

Create custom offers per market. Now easier than ever to create zip code targeted offers to boost

sales in slow markets.

Also:

- Tie your location map to Google Places

- Check analytics for views/visitors on location pages


Facebook Advertising

Local, geo and interest targeted. Facebook advertising keeps getting better and better. And is still

the lowest CPM out there.


Local content

Get serious about local content. Instead of waiting for lightning to strike, increase the odds that

it will and connect on the local level.

How to do it: - Designate social content producers at each

location or in each market

- Assign content direction and tasks

- Train them on photography


cementmarketing.com

Thank you.

@CementMarketing

[email protected]