2011 LocalDirective Confidential 9/13/2012

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Search Engine Optimization Specialist Job Description About LocalDirective LocalDirective is a digital marketing agency that creates powerful online presences for our clients. We specialize in developing or revitalizing high-converting websites, search engine and other forms of online marketing, search engine optimization, and we also provide email marketing and social media marketing. As a company, we see our role as that of developing and maintaining deep knowledge about all things online, helping our clients become aware of new solutions that may benefit them, and helping them exceed their online marketing performance goals. We are nimble, we are fast and we deliver exceptional results. If you are a person that can fill these big shoes, let’s talk! Search Engine Optimization Specialist Position Overview The Search Engine Optimization Specialist is responsible for day-to-day management of ongoing search engine optimization programs, both on-site and on-page, as well as off-site, including link building, content development and social media integration. You are accountable to the client and to the Director of Online Marketing overseeing assigned programs to deliver superior results. This role combines two competencies: (1) Search engine optimization knowledge; (2) General online marketing knowledge that includes search engine marketing, social media and/or email marketing. At full capacity, you would manage a number of existing clients across multiple industries and of multiple budgets, with responsibility for maintaining and improving organic performance to achieve target imputed ROI within set budgets. This position reports to the Director of Online Marketing. This is a virtual position, so only self-starters that are very disciplined and organized need apply. If you love making detailed lists and get a sense of satisfaction from ticking off each completed task, you have the necessary attention to detail for this job. For those hardy souls, there is some degree of flexibility in hours, dependent primarily on the needs of your assigned clients. Also, after one year of service, up to five percent of your time may be used to assist the non-profit organizations of your choice with online marketing. You are required to continually grow your knowledge and skills, and have enough interest in the discipline of online marketing to do this on your own time. After a period of learning, all LocalDirective employees help grow the company through writing articles for internal and external blogs, making content updates to our corporate website, writing proposals, speaking at conferences and seminars, generating leads by networking and referring new clients, etc.

2011 LocalDirective Confidential 9/13/2012

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Job Requirements Search Engine Optimization | Social Media Marketing

Consistently demonstrates a good understanding of search engine optimization theory, including being well-versed in trends and most effective current methods.

Perform all aspects of keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

Quickly discovers and explores new opportunities, such as Social Media Marketing, and is a user of Twitter, Facebook, Digg, and other sites.

Possesses a strong understanding of the Google Analytics program. Has a moderate level understanding of various markup languages (HTML5, etc) used in

web design, a moderate level of understanding with CMS tools (Joomla and WordPress) and has some familiarity with Dreamweaver and Photoshop.

Has a moderate level of understanding of various programming languages (php, asp.net, jquery, java, etc.).

Understands all technical aspects of a website and impact on search engine performance.

Understands the growing importance of social / user-generated content and how to develop, harness and leverage it for improved performance.

Is deeply familiar with and follows Google best practices for Search Engine optimization. Has demonstrated ability to effectively and consistently raise clients higher in SERPs to

maintain long-term ranking for both national and local companies. Utilizes strategic planning to implement SEO tactics while balancing with flexibility to

meet the changing demands of search engines. Experienced in use of a diversity of media and the technical implications of this (e.g.

video, blended search, social search, mobile). Search Engine & Online Marketing Skills | Email Marketing Skills

Consistently demonstrates in-depth understanding of search engine marketing theory and practical methods demonstrated through achievement of superior results.

Has knowledge of and some experience with a wide variety of online marketing products.

Can effectively lay out landing pages and can write strong direct marketing content. Understands the integrated nature of various channels of online marketing and is able

to collaboratively. Client, Project & Task Management Skills

Understands business models and how clients make money from their products & services.

Can manage multiple client programs with limited to no supervision. Manages work by establishing priorities, timelines, milestones and component tasks,

and then consistently achieves these targets on time. Participates in the planning, set-up and initiation of new search engine optimization and

other marketing programs.

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Works effectively with internal and outsourced team members. Is constantly seeking to improve efficiency and effectiveness of processes. Is familiar with automation tools to manage tasks, activities and time, and can easily

adapt to 100% usage. Qualifications

4+ years SEO experience with demonstrated results. Understands of wide range of technical components (HTML, CSS, JavaScript, HTTP, etc)

and has some level of expertise in several areas. Has demonstrated strong link building skills. Strong content development skills, including both a SEO focus and a conversion focus. Limited SEM, SMM, Email Marketing experience. Preference for undergraduate degree with outstanding credentials. Preference for owning business / previous entrepreneurial adventure experience. Experience in layout of web pages, interface design (usability) and information

architecture. Is able to discuss online advertising programs and search engine optimization intricacies

with clients credibly and persuasively. Personal Characteristics

Exceptionally strong self-organization skills. Exhibits incredible multi-tasking capabilities. Demonstrates a sense of urgency. Exhibits strong curiosity about how all things internet work. Excellent problem solving and critical thinking skills. Focuses on continual improvement in skills, knowledge, processed used, etc. Has a strong sense of satisfaction from creating and completing to-do lists. Superior written and verbal communication skills. Confident demeanor and is able to quickly establish and maintain credibility with clients. Demonstrates leadership skills, confidence and a high level of maturity. Is willing to commit personal energy and time to continual learning. Spends lots of free time online.

How To Apply If you are interested in this incredible opportunity, send a letter of introduction and resume to joshua.decker@localdirective.com.