Logodesign

Successful logos are:

• Distinctive• Memorable• Appropriate• Simple• And, the most successful ones

are usually Clever

Distinctive

Memorable

Appropriate

Designed by Joe Finocchiaro

Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land

Simple

• Designed by Herb Lubalin and Tom Carnase in 1965•Logo for a magazine

Clever

• Designed by Herb Lubalin and Tom Carnase in 1980•Communicates meaning figuratively through the logo• Also designed Brooks Brothers, MacWorld, Calvin Klein

• Implies everything from A to Z and a smile

• Designed by Ron Wayne (3rd co-founder of Apple) in 1976.

• Represents inspiration and innovation. Too complex.

• Designed by Rob Janoff 1977• Bite mark to symbolize knowledge, play on byte• Rainbow colors (in different order), break from standard

• Introduced in 1997• Minimalism, controversial, new millenium

Your Assignment:Design a logo for your client.

Business Cards with logos