Social Media and the BATed Hardy, CBAP

What Is It?Social Media is an umbrella

term that defines the various activities that integrate

technology, social interaction, and the construction of words,

pictures, videos and audio.http://en.wikipedia.org/wiki/Social_media

...But More Succinctly:Any kind of media that is

created by consumers and shared through social

interaction.

Did You Know? 4.0

Did You Know? 4.0 http://shifthappens.wikispaces.com/versions

How Many Sites

?http://www.flickr.com/photos/deciter_interactions/4052969929/

Who Dominates

?Women, by a wide

margin.

http://thenextweb.com/files/2009/10/chicksrule_5501.gif

Where are They?

http://www.globalwebindex.net/images/Public/global%20Map%20of%20Social%20Web%20Involvement%20-%20Global%20Web%20Index%202009.pdf

Wasting Time

• Spain – 5:30:55 • Italy – 6:00:07• U.K. – 6:07:54• United States – 6:09:13

• Australia – 6:52:28http://thenextweb.com/au/2010/02/01/spends-time-social-networks-australians/

What Are They Doing?

http://www.socialmediaexplorer.com/2010/01/20/apparently-it-was-all-about-the-conversation/

Humorous Interlude

http://www.gocomics.com/features/112/feature_items/465043

What’s a ‘Tweet’?

http://thenextweb.com/socialmedia/2010/02/22/stats-twitter-users-post-600-tweets/

• Text and URLs• 140 Characters in length

• @UserNames• Broadcast, Mentions and Direct messages

What’s a ‘Tweet’?

• 2007 = 5,000 Tweets / Day

• 2008 = 300k Tweets / Day

• 2009 = 2.5M Tweets / Day

• 2010 = ?????http://thenextweb.com/socialmedia/2010/02/22/stats-twitter-users-post-600-tweets/

Quote Interlude

“Think of Twitter as the canary in the coal mine.” – Morgan Johnston, JetBlue

http://www.flightglobal.com/blogs/runway-girl/2008/08/livetv-eagle-is-out-of-the-can.html

Quote Interlude Lesson

http://twitter.com/thatkevinsmith

Quote Interlude Lesson

•4 Days of Tweets on the subject.

•2 Podcasts for a total time of 2 hours on the subject.

•3 blog posts for a total of nearly 6000 words.

•1.5 Million Twitter followers

•300k Podcast listeners•Untold # of blog readers

http://twitter.com/thatkevinsmithhttp://silentbobspeaks.com/

Southwest Response?

Imagine If...• Southwest wasn’t already on Twitter?• Southwest didn’t have someone monitoring Twitter after hours?

• Southwest had not responded almost instantaneously?• Southwest had not admitted to having a problem (even if it took them 2 days to do so)?

•it had been your company?

How a BA Uses Social Media for their Company

Relationship Management

• All about the Conversation

• Project Team Members• Stakeholders• Damage Control

http://www.zoho.com/projects/images/mpp.jpg

Project Management

http://www.google.com/

Project Management

http://www.google.com/

Project Management

Research

Feedback

Mockups & Video

Mockups & Video

Mockups & Video

Collaboration

Collaboration

Collaboration

Collaboration

Intimacy Interlude

• The Who, What, When, Where and Why of communication is changing because the How has changed.

http://thenextweb.com/2009/09/14/intimacy-in-communication/

How Companies Should View A BA Using Social

Media

Policy Statement• Blocking is Failure• Clear Boundaries• Err on the Side of Openness

• Not a Security Issue• Employees Will Slip Up• Circle of Trust

http://candidcio.com/2009/08/12/social-media-policy-and-employee-guidance/ http://www.lawyersweekly.ca/images/InternetPolicy.jpg

Employer Encouragement• Employees want to add their own content

• Different styles of collaboration

• The workplace is already full of real-time, short interactions

http://thenextweb.com/socialmedia/2010/02/23/think-theres-no-room-for-social-media-in-the-workplace-think-again/ http://despair.com/motivation.html

Hierarchy of Digital

Distractions

http://www.informationisbeautiful.net/visualizations/the-hierarchy-of-digital-

distractions/

How a BA Uses Social Media for Themselves

Self Improvement

Self Improvement

Community Organizations

Community Organizations

Community Organizations

Community Organizations

Networking

• Find new and old contacts

• Maintain relationships• Finding New Teammates

• Emergency readiness

More Networking• Social Media on Managing your Gen Y Career

• Social Resume• Post ‘Ideas’ you’ve had• Join Networks of similarly minded and experienced people

Control Your Own Messagehttp://www.google.com/profiles/fomu65#

Monitoring Your Presence

• Google Yourself• Stake out your territory on each media outlet

• Work to emphasize the positives and reduce the negatives

http://www.gocomics.com/features/44/feature_items/449453http://thenextweb.com/eu/2010/02/01/job-careful-facebook/

http://socialnomics.net/2009/12/16/social-media-privacy-oxymoron/

He Said What?• In January 2010, Pope Benedict said that "the larger digital world represents a great resource for humanity" and that priests and other members of the clergy should be part of the conversation so as to not be outdated.

http://arstechnica.com/web/news/2010/01/pope-priests-should-blog-tweet-the-gospel-too.ars

Quick Plugs

Quick Plugs

Quick Plugs

Closing