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Video Marketing and Why You Should Be Using It In 2016

Well to start off video marketing is using video content in order to promote yourself, your business or your productand/or service. The reason to produce a video is to create an invaluable component when marketing yourself oryour brand. Unless you’ve been hiding under a rock for the last decade or so, its been hard to ignore the game-changing power that YouTube and other video sharing sites have brought to the world of digital marketing. ” Afterviewing a video, 75 percent of users check out a marketer’s website…Website visitors are 64 percent moreinclined to purchase a product on an online retail site after watching a video”. Video involves an array of uniqueconsiderations, among them: how long your video should be, what site to place it on, how the user views or interactswith it, or were it leads or lands the user to continue the selling or information gathering process. Keep in mind thevast number of ways that you can share your video with others. Here are a few: YouTube, Facebook, website, email,blog-post, and Instagram. I’m not saying that you should post the same video on all social platforms since some ofthese platforms are used for different reasons. While it may require more time and effort to create a series of contentmarketing videos than it does to write articles or blog posts, videos are clearly one of the most effective ways todrive new business to your website. Video is more memorable and more likely to be viewed in it’s entirety. Nocontent marketing strategy is complete without video. Search engines also give priority to website that featurevideos. In 2009 YouTube became the second most popular engine right after Google. The time spent on a website isincreased about 2-5 times when it uses video. Time spent on website is a driving force behind conversion (that isvisitors that become buyers). How-to videos rack up views Home Depot is a brand that leaves customers with agood feeling with the videos they have on their YouTube channel which casts them using their products on video.With video being such a powerful tool to blow your business up you would wonder why many people don’t use it intheir content marketing plans. I’ve found it that two main things hold people back from using this powerful method ofmarketing. Many people are worried about how they come across on camera they’re thinking “Do I look like anervous quivering wreck”? Which is far from the truth much of the time what you’ll find is that because your naturallybringing your character across in the interaction you’ll have in that video that people will watch that and think wowthis is a genuine person plus I want to find out more about what they have to offer because you’ve been answeringthe questions that I already had in mind. I have to advice you to not just produce content just to have content. Thereal value is in the human to human relationship and that is the true power of video marketing that it’s a face andvoice put out there and a personality with the intention behind that. People are smart they can see through theintentions of a person who is being honest and genuine that knows their material and genuinely believes in whatthey are saying. It will translate because it will be in your expressions in your tone your pacing versus say someonewho is just phoning it in and just wants to make a sale. They will become a much more loyal following who eagerlyawait your next video message. Again trust is quickly established if prospects see that your message is congruentwith your body language and this make them more likely to buy. The second obstacle that many people thinkprevents them from cutting videos is the making of the actual video. Many people think it’s a Hollywood type videoproduction that is needed and you need fancy expensive cameras that you need to do video marketing which is veryfar from the truth. It’s much cheaper to make a video then you might have thought. YouTube is a search engine justlike google there is big opportunity to rank higher because of the perceived cost of video production. All you truly doneed to cut videos is an HD camera on your Iphone decent lighting and software for editing which can be foundonline for free such as I-movie. Ultimately video marketing and the value of it comes down to a couple of things thefact that you can see a real human being and that you can experience their personality and their knowledge. Youshould whether your an individual or company look for the top common questions that your audience has whetherthat’s your customers, your clients or even people within your industry. Then find answers with these issues bydoing this it establishes some of your authority and there will be a reason for people to watch your content and whatelse you have to offer in the future. Video marketing is a great way to connect with people on a deeper level offervalue upfront to your audience so they can you and build a relationship this causes less friction in the buying

process. With video you are able to reach a much larger audience much of your market will be visual thinkers with astrong preference for video. Not only can you attract the huge search engine market, but you also have access tothe 100’s of millions of YouTube viewers as well. Video marketing is quickly becoming the preferred choice forgetting your commercial message out to the billions of mobile users. Video’s have earned it’s keep; give it it’s fairshare of time and effort in your content marketing plan. I would go as far as to say it’s the single most importantstrategy in content marketing today. Check out the info graphic below on some other reasons you want to be usingvideo.

10 Reasons You Should Be Using Video Marketing

Online video views are rising rapidly

Consumers are clamoring for branded video

Video is highly effective

Mobile becomes a video driver

Video can be re-used, re-purposed

Can be distributed to a unlimited amount of people and have a tremendous amount of reach

Internet users prefer to watch videos online, and the trend will continue

Improved SEO

Higher retention rates

Stronger emotional connections