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Figure 1 - Remember to personalise this picture, it is your folder, it needs to reflect your project

Canterbury College

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Lydia ReevesYear 2 – Film and Television Unit 13 – Extended ProjectAcademic Year 2017-2018

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CONTENTS

CONTENTS.........................................................................................................................................2

LIST OF FIGURES.............................................................................................................................5

LIST OF TABLES...............................................................................................................................5

DEFINITION OF TERMS...................................................................................................................5

Project Action Plan and Timetable.......................................................................................................8

...............................................................................................................................8

CHAPTER 1...........................................................................................................................................10

Introduction........................................................................................................................................10

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The Background of my Project........................................................................................................10

Who am I?...................................................................................................................................11

What did I learn on my course?..................................................................................................11

What is my project about?.............................................................................................................11

Why my project is important?........................................................................................................12

My Research Plan............................................................................................................................12

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CHAPTER 2...........................................................................................................................................14

Literature/Resources Review.............................................................................................................14

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Introduction....................................................................................................................................14

Practioners Report..........................................................................................................................15

Literature Review............................................................................................................................15

Media Product Review....................................................................................................................15

Conclusion.......................................................................................................................................16

CHAPTER 3...........................................................................................................................................17

Research Design..................................................................................................................................17

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....................................................................17

Introduction....................................................................................................................................17

Research Questions........................................................................................................................17

Research Design..............................................................................................................................19

Target Audience Research..............................................................................................................19

Skills and Techniques Research......................................................................................................20

Production Research.......................................................................................................................20

Conclusion.......................................................................................................................................20

CHAPTER 4...........................................................................................................................................22

Research Findings...............................................................................................................................22

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Findings/Data analysis....................................................................................................................22

Conclusion.......................................................................................................................................23

CHAPTER 5...........................................................................................................................................24

My Project...........................................................................................................................................24

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Introduction....................................................................................................................................24

Pre-Production................................................................................................................................24

Production.......................................................................................................................................24

Post-production..............................................................................................................................24

Presentation....................................................................................................................................24

CHAPTER 6...........................................................................................................................................25

MY EXTENDED PROJECT – FINAL PRODUCT........................................................................................25

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CHAPTER 7...........................................................................................................................................26

Project Evaluation...............................................................................................................................26

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APPENDICES........................................................................................................................................27

Extended project in creative media production Learning Outcomes and Assessment.................27

1. Be able to initiate and develop a creative media production project proposal.......................27

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2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.......................................................................................................................27

3. Be able to solve practical, theoretical and technical problems in a creative media production project.........................................................................................................................................27

4. Be able to plan, organise and produce a creative media production project..........................27

5. Be able to use practical methods and skills in a creative media production project................27

6. Be able to use evaluative and reflective skills in the production of a creative media product.27

7. Be able to present a creative media production project..........................................................27

REFERENCES........................................................................................................................................28

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LIST OF FIGURES

Figure 1 - Remember to personalise this picture, it is your folder, it needs to reflect your project......1Figure 2- What is Research..................................................................................................................17Figure 3- How to ask good questions...................................................................................................18Figure 4 - My exercise 1.......................................................................................................................19

LIST OF TABLES

Table 1 – Project Proposal.....................................................................................................................7Table 2 - Project Action Plan and Timetable..........................................................................................8Table 3- My Research Plan..................................................................................................................12

DEFINITION OF TERMS

EP – Extended ProjectUAL – University of the Arts London

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Candidate NameCandidate Number

This is available from Jenni – she will provide you with it.

Pathway Film and Television

Project Title

Section 1: Rationale (approx. 150 words) MINIMUM 140 MAXIMUM 160

The easiest way to start is to identify and define the central problem of your idea (observable attribute of phenomenon), so answer these questions : -

What is your project about?

What is your overall area of concern, interest, and information essential for comprehension of your intended project? (avoid tedious length and technical details)

What is important about your project which will capture the interest of the audience? (the reader of your proposal must understand the topic of your project and the general sense of the purpose of the project)

Summarise your progress and achievements through the first 7 units of the qualification.

Section 2: Project Concept (approx. 200 words) MINIMUM 180 MAXIMUM 220This section provides an opportunity for you to clearly explain the concept and aims of your project, the research and ideas that will support its development, what you anticipate producing, the levels and types of resources that you will need and an indication of the form in which you will complete and present your final realization within the allocated timescale. Answer the following questions: -

What is the concept (media format design i.e. Video, documentary etc What is the aim of your project? What are you trying to achieve/say? What (who) are your influences? Identify major elements of your project: What will you research? Who is your target audience? Explain your role in the project. Explain technical requirements of your project.

Section 3: Evaluation (approx. 150 words) MINIMUM 135 MAXIMUM 165

This section provides an opportunity for you to explain how you will reflect on and evaluate your work, as both an ongoing activity and at the conclusion of the project. You should describe

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How do you intend to record your decision-making? and

How you will document changes to your ideas as the project progresses?

For example :-Progress TrackersPeer ReviewLecturers FeedbackProduction Diary

The evaluation section should reference your stated aims and be reflective and analytical rather than a description of actions to be completed.

Proposed Research Sources and Bibliography (Harvard Format)

This section provides an opportunity to record the initial research sources, that you intend to use.

Your sources of research should be as wide as possible and could include libraries, galleries, books, theatre, cinema visits, films, videos, magazines, films, TV and Radio programmes, computer games, websites, blogs, social media, radio programmes, archive material, and other media and multi-media sources etc. Make sure you use Harvard referencing.

The bibliography should be continuously updated as the project progresses. When your project is completed, ensure that your Bibliography in your Appendices is the same as the bibliography here.

Table 1 – Project Proposal

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Project Action Plan and Timetable

This section provides you with an opportunity to outline your planning and organisation over the period of weeks and the activities you will need to carry out to complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.There is an academic calendar on Facebook, and on Wordpress, please refer to it for dates.Project Action Plan and Timetable

Week Date WeekBeginning

Activity / What you are intending to do - including independent study

Resources / What you will need to do it - including access to workshops

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Table 2 - Project Action Plan and Timetable

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CHAPTER 1

Introduction

Introduction to the Chapter - This opening section’s main function is simply to get the reader into the chapter somewhat gradually rather than jumping directly into the first substantive division. It can be as brief as one paragraph; it can be as long as three or more pages. If you prefer a briefer introduction, then begin with a paragraph something like this:

This project portfolio is a report of my Extended Project for my second-year UAL Extended Diploma in Creative Media Games Film and TV pathway. The project is a short film about an unemployed young girl who struggles to find the money to pay the rent to a landlord who threatens her with eviction from the room she rents. This first chapter of the project portfolio presents the background of my project starting with writing about myself, what I learned on my course and who or what inspired me for my project. This is followed by explaining what my project is about and why it is important. The chapter concludes with my research plan.

The Background of my Project

This section is intended to provide a context for your project. It answers this question:

“What special factors were at work that might have influenced the conceptualisation and execution of your project?”

Here you can take some of your previous work, from earlier units, to address some of the following questions. You can use any medium (Videos, photos, audio, sketches, etc.) to answer these questions

Answer the following questions using your Project Proposal to help you, but this is an opportunity to develop your rationale in more detail.

What is it that makes me do my project? (Refer to your Who am I Task and your previous work over this academic year)

My personal experiences that influence my choices for my project(Your Idea for the project, my role in the project, how it relates to my future career)

What is the basic premise of my project? (What is the idea for the project?)

What do I seek to achieve? How does my project relate to my target audience?

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Who am I?

Figure 2 Who Am I? 1.0 -Picture by Me

This was my Who Am I task from year one. It was quite empty. I decided to include this in my new Who Am I task to show how I have changed in the year.

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Figure 3 Who Am I? 2.0, page 1 -Picture by Me

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Figure 4 Who Am I? 2.0, page 2 -Picture by Me

I feel with this Who Am I task, I felt more comfortable doing it as I’ve felt in the last year, I have been more confident in knowing what my style is and what I like.

Next, I looked at the skills I had gained over the two years at college. As you can see from below, I have gained and improved quite a few.

What did I learn on my course?

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Figure 5 Piktochart Page 1- Photo by myself

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Figure 6 Piktochart Page 2- Photo by myself

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Figure 7 Piktochart Page 3- Photo by myself

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Figure 8 Piktochart Page 4- Photo by myself

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Figure 9 Piktochart Page 5- Photo by myself

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Figure 10 Piktochart Page 6- Photo by myself

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Figure 11 Piktochart Page 7- Photo by myself

These are the skills I have learnt in the first two terms of Year One. In the third term of Year 1, I focused on my final project. In that term, I further developed my skills in colour grading and set design.

In Year Two, I have expanded on the skills I had learnt in Year 1.

For my extended project, I am considering developing several skills. One of which is a skill I have worked on several times but would like to develop further. That is colour grading. I’m really interested in colour in films and have often experimented with colour to create different moods in scenes.

What is my project about?

Explain the subject matter for your project, and why it is important. When defining your interest and or topic and or theme, define it regarding some observable event.

Also add your role in the project

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For example:-

“Today more and more teenagers are completing their education without real prospect to find a job which will pay bills and offer a decent start in life. Facing the challenge of not being employed and having to pay the bills, Maria a 23-year-old veterinary nurse has decided to look for alternative ways of earning money. The film I have created for my FMP is a story about Maria’s struggle to earn money to pay the rent and not be evicted from her home by the landlord who gave her 24 hours’ notice to find the money. Faced with the deadline and not heaving job or someone to borrow the money, Maria in desperation turns to crime. She decided to rob the local shop.

My role in this project is Writer/Producer and Film Director.”

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Why my project is important? Describe this in general sense as a statement of why you wanted to do the project. For example, as a desire to improve something or a desire to understand something, to entertain, inform, educate, to develop skills and knowledge in given media industry context, etc.

Write a short version of this chapter straight into your Research Plan.

My Research Plan

Table 3- My Research Plan

EXTENDED PROJECT - RESEARCH PLAN No of Words

Interest/Topic/Theme 150

• This should include researching existing similar media products.• Anything and everything that is already written and done about your

interest/topic in the form of written work, video, audio, interactive elements such as websites, blogs, Facebook, Twitter, Instagram posts, etc.

• Make sure that your research does not include internet based sources only. You should include at least two books, the range of magazines and other non-online sources.

Why is it important? - Importance 100

This is a short version of the chapter above.

My research question(s) 100

What am I trying to find out?

Research Design 100

Here you have to introduce the design of the research. What you have going to research and how data was collected (research methods).You have similar chapter later in this report. Here you should write a short version of what you write in the report.

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Subject you are going to research Target audience Skills and techniques to be used Production research

Refer to your research methodologies and methods in Unit 12.

Literature (Proposed Sources – Harvard Format)

Please, copy this part straight into your Project Proposal.

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CHAPTER 2

Literature/Resources Review

Here

Introduction

The introduction should be relatively brief, simply providing an overview of the chapter

For example

“A large body of resources (films, web pages, literature, magazine articles, etc.) exist on the short film, roles of writer, producer and film director, the topic of unemployment and youth crime, professional skills and practices provide a basis for my Extended Project and final short film.

This chapter will present a review of different literature and resources I have consulted for this project and how it influenced my further research, study and development of the final idea for the project. The chapter will start with my Practitioners Report looking at two prominent film directors It also looks at the magazines and web sources relating to unemployment and youth crime. The chapter concludes with ideas and key conclusions of all the resources used in this chapter. “

Here is some guidance for the structure and completion of this chapter.

Tell the reader what you have learnt from previous work/literature/resources and how you position yourself in relation to previous work in chosen discipline/theme/topic/interest, within which your project is located.

Provide evidence that you are well informed.

Answer questions (What? Why? /How? /Look for specific problems and issues (theoretical and practical)/how media product communicates with the audiences/background of the artist and the project).

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Practioners Report

Place your Practioners Report here.

Literature Review Examine and explore existing media products, practices and ideas in spirit of creativity and imagination

A Literature Review starts with your research question – What are you trying to find out? Once you have your research questions, you can start. A Literature Review enables you to gather information, knowledge ideas etc from existing media sources, such as books, articles, journals, podcasts, web sites, documentaries etc. As you gather this information, it will either support your original research question, or provide you with new areas to research, or even make you consider an alteration in your research plan, and a change to your research questions. As you read and analyse the different source material, you will start to synthesis (Look at the Literature Review PowerPoint to remind you of what that is) the information you are acquiring. Your analysis and synthesis is what you detail in your Literature Review. It allows you to clearly and academically demonstrate that you have researched and analysed the existing sources relevant to your media product.

Media Product Review

In this section you need to examine and explore existing media products, media practices and ideas in the spirit of creativity and imagination. Identify different media projects related to your media project. Record and analyse findings.

What are similar media products and how is my work related to them? (position yourself and your project in relation to similar media products)

How have similar media products influenced my project?

How have they shaped my project?

What did I learn from similar media products? (compare similar media products, how it influenced your perspective and ideas for the project)

Conclusion

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Answer the following questions: -

Who or what was my inspiration for my project? Refer to Chapter 1, and your “Who am I?” task to help you answer these questions.

Contextualisation of my study – this is, “What was your motivation to do your project?” Refer to Chapter 1 and your Project Proposal to help you answer these questions.

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CHAPTER 3

Research Design

IntroductionThis chapter is ‘How-to’ section of your EXTENDED PROJECT. In this chapter you have to introduce the design of the research, how data was collected.

The introduction should be relatively brief, simply providing an overview of the chapter. For example:

This chapter explains research design for my EXTENDED PROJECT. It starts with research questions and follows by the description of the research design and research methods used in my project.

Research Questions

Start with stating the intent of your Extended Project – what are you trying to achieve?

Outline the key characteristics of your project. Write about your overall research aim. Ask yourself: “What do I want to find out?”

You have to base your research design on your research questions Write clear research questions, detailing what you wanted to find out and why?

Each piece of resarch needs to have a question, before you can start. The research activity should be supportive and relevant to the type of information you are trying to find out.

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Figure 12- What is Research

Figure 13- How to ask good questions

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Figure 14 - My exercise 1

Research Design

In this part of the chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your information/data (research activities).

Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions

This primary research is anything done by you, such as:- Online questionnaire – you could ask your Facebook friends to comment on your

project idea and give you some additional ideas how you can make it better. Get the feedback from your Lecturers and peers and reflect on it in relation to your

journey. You can contact companies, the council, artists, depending on what your project is

about to get their opinion on your project idea. You can use your phone or tablet to research, take photos of possible locations and

places that you can use in your project. Practical activities such as creating models, drawings, recording, filming, working in

Photoshop. Experimentation

Target Audience ResearchAsk yourself questions: Who? What? Where?

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Who is your target audience? Who are you aiming your product at? What type of audience is it? Investigate the target demographic and record the type

of media or entertainment they consume. Where can you find this out? You can use, ‘YouGov Profiles’ site to find out about

your target audience demographic. (secondary) You can set up interviews or record a ‘Vox Pops’ (primary) to find information about

your audience. Skills and Techniques Research

Come up with the plan of what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary) (cross reference)

Experiment with range of skills yourself (primary) (cross reference)

Production ResearchExplain what and how: o People needed for the production/availability (how: emails, Facebook, Skype

conversation, etc.) o Research production roles that you will need to carry out and how to do it

successfully (how: the internet, media books, etc.) o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for

permission, etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Visual ideas (storyboard optional) (How: take images, create sketches, get

inspired by other people ideas, etc.) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (techniques, hardware, workflow) (how: research what you need /

how: try it yourself) o Post -production (Edit, colour correction, VFX, etc. (how: read, watch how other

people/professionals do it, try it yourself)

Conclusion

List all research activities

What activities did you conduct to answer your questions and collect the data? Write about the information and data you collected; your choice of data presentation and how you structured your information.

The research activities should be identified such as:

Observations (observational drawings; using photography, video and audio to collect data)

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Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements Experimentation

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CHAPTER 4

Research Findings

In this chapter, you will summarise the collected data and the statistical treatment, and/or mechanics, of analysis. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1).

Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised data. Select method of presenting data carefully.

In a quantitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data). Next, descriptive statistics (e.g., frequencies/percentages for categorical variables, means, standard deviations, and ranges for continuously measured variables) are presented.

In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc.

Findings/Data analysis What did you learn from your research and how did it inform our project?

Present, explain and contextualize findings

Background and context of the work (refer to work produced in Chapter 1) What is it that makes me do my project? My personal experiences that influence my choices (idea for the project, my role in

the project, how it relates to my future possible career) What is the basic premise of my project? What do I seek to achieve and how it relates to my target audiences?

Use Findings to contextualize my Project. Present and Discuss Findings. (refer to work produced in Chapter 2)

What are similar media products and how my work relates to them (position yourself in relation to similar media products)

How do similar media products include my project? How they shaped my project? (thought and action) What did I learn from similar media products? (compare similar media products,

how did they influence your perspective and ideas for the project – talk about both script and techniques)

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Organise and express your idea (ideas from week 1) Originate a range of ideas – list all ideas you had and explain how you chose the

final idea Analyse each idea for viability - use focus groups and lecturer to support Map and analyse your Ideas (Mind mapping, SWOT analysis - strengths,

weaknesses, opportunities and threats).

Conclusion

How did the research help me with my project?

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CHAPTER 5

My Project

Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production Produce Pre-Production Portfolio which will formally define your project (location

survey; risk assessment; treatment; script; budget; schedule etc.). Pitch your proposal to the production board (video recording of your production

board presentation)

Analyse your target audience. Investigate the target demographic and record the type of media or entertainment they consume

Production Project management techniques, (notes of team meetings; production and post-

production schedules; call sheets, etc.) Team and individual performance monitoring (weekly check against schedule)

Development – Demonstrate development (photos from the shoot, screenshots from computers). Keep daily production and post-production diary and reflect on your production process.

Post-production Describe post post-production of your project.

Assess your production and post-production process. Describe, and critically analyses any production problems and the solution you experienced.

Presentation In this part of chapter, you should demonstrate ability to be able to present a creative media production project to a specified audience. Your EXTENDED PROJECT has to be presented appropriately (effectively; imaginatively) and presented with suitable (relevant; purposeful) media conventions to suit the target audience.

You have been given the showcase of the Summer Shows (see calendar for dates). You need to explore the different strategies needed to present your Extended Project.

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Your presentation will very much depend on the medium of your Extended Project. In the Summer Shows, there will be the possibility to screen your films, exhibit your photos, or display your scripts and Pre-production Planning Documents. You need to:-

Decide what medium is most relevant for your project and target audience, and detail why you think it is the most relevant approach.

Design your presentation, paying particular attention to your target audience. If you are producing a horror video, a screening at 3pm in the main street is not appropriate. You need to detail and plan all elements of your presentation, from the physical exhibition space to the supporting promotional material and supporting paperwork such as a programme.

Write about what influenced your decision to present your work in a certain way. You should look at other events which have showcased productions similar to yours, such as Trailers, Art Galleries, and Festivals.

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CHAPTER 6

MY EXTENDED PROJECT – FINAL PRODUCT

Here present your final EXTENDED PROJECT media production.

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CHAPTER 7

Project Evaluation

Critically evaluate your finished media project against the agreed requirements and parameters.

Answer the following questions: Introduce the project in your words List five strengths and five weaknesses in your final design Was there a theme for the design ideas? Can you describe it? Can you reference any

influences here? - art movements, designers, media companies/campaigns, etc. What experiments and exploration did you do (what happens if). How did it affect your

development? Find a similar type of design publication - place it next to your own - what

comparisons/difference can you identify? What were the key areas of development in this project? - use your daily reflections to

help you with this Review your proposal - what changed, what developments did you make, did you manage

to complete everything you set out to achieve? What did the client think of your concept? How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project? Does it sufficiently answer your

brief? Reflect on your pitch to the board; how did you feel about it before? Did it go better or

worse than you expected? What was the feedback from the client/lecturer? What do you think you could improve next time?

Did it go better or worse than you expected? What was the feedback from your lecturer? What do you think you could improve next time?

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APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

1. Be able to initiate and develop a creative media production project proposal.

1.1. Use critical and contextual perspectives to initiate a creative media production project proposal.

1.2. Use analysis and evaluation to clarify and develop ideas for a creative media production project proposal.

2. Be able to use research, analysis and evaluation to develop solutions for creative media production project.

2.1. Use research to support the development of a creative media production project.

2.2. Use analytical and evaluative skills to develop creative solutions to realise a media production project.

3. Be able to solve practical, theoretical and technical problems in a creative media production project.

3.1. Solve practical and technical problems within a creative media production project. 3.2. Solve theoretical problems within a creative media production project.

4. Be able to plan, organise and produce a creative media production project.

4.1. Demonstrate the ability to plan, organise and produce a creative media production project within an agreed timeframe.

5. Be able to use practical methods and skills in a creative media production project.

5.1. Demonstrate the exploration, adaptation and application of practical methods and skills in the realisation of a creative media production project.

6. Be able to use evaluative and reflective skills in the production of a creative media product.

6.1. Maintain evaluative and reflective records of the development and production of a creative media project.

6.2. Use evaluative and reflective skills to make decisions for a creative media production project.

7. Be able to present a creative media production project. 7.1. Explore strategies to present a creative media production project.

7.2. Present a creative media production project to a specified audience.

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REFERENCES

Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

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