made ya look! webinar slides from spiceworks dec. 2013

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“When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip.’ -David Ogilvy #MadeYaLook

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You've spent weeks creating an awesome ad and now it's launch day. But will IT buyers like it? Or – more important – will they click on it? Questions like that'll keep a tech marketer up at night. But never fear: Spiceworks is here with ways to bring that extra-spicy kick to your ads. We share: - Best practices for your digital ad strategy - How-to's on designing fun, eye-catching ads IT buyers love - Traps to avoid in your ad campaigns To watch the webinar, copy and past this link - http://pages.spiceworks.com/made-ya-look-webinar.html

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Page 1: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

“When Aeschines spoke, they said, ‘How well he speaks.’But when Demosthenes spoke, they said, ‘Let us march against Philip.’-David Ogilvy

#MadeYaLook

Page 2: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

#MadeYaLook

Page 3: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

#MadeYaLook

Page 4: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

#MadeYaLook

Page 5: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

A B

#MadeYaLook

Page 6: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

A B

#MadeYaLook

Page 7: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

#MadeYaLook

Page 8: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

While I clearly have no idea what this product actually does, you should definitely stop what you’re doing and go find out.

Read:

#MadeYaLook

Page 9: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

Bla, bla, bla, bla

Read:

#MadeYaLook

Page 10: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

We want to be safe and our product is for business so this makes sense. Plus, I’ve seen this image somewhere else and I liked it.

Read:

#MadeYaLook

Page 11: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

Though every effort was made; I regret to inform you that your novel will not fit onto this postage stamp.

Read:

#MadeYaLook

Page 12: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

We’re in love with ourselves and you should be to.

Read:

#MadeYaLook

Page 13: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

#MadeYaLook

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#MadeYaLook

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#MadeYaLook

Page 16: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

Contests

Spokesperson

#MadeYaLook

Page 17: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

– Be personal– Drive

interaction/engagement

– Solve problems, inspire

– Branding for consistent feeling

– Buzzwords– Marketing jargon– Stuffy corporate

imagery– Too much copy– Hyperbole

Do Don’t

#MadeYaLook

Page 18: Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

#MadeYaLook

Continue learning the best ways to engage with IT pros! Join the conversation

at:

http://spice.ly/SpiceworksTechMarketing