magazine · advertising sales duane crabbe office: 701-667-6436 mobile: 701-391-2164...

Advertising Sales Duane Crabbe Office: 701-667-6436 Mobile: 701-391-2164 [email protected]

North Dakota Living Magazine P.O. Box 727 Mandan, ND 58554 ndliving.com

3201 Nygren Dr. NW | P.O. Box 727 | Mandan, ND 58554-0727 | 701-667-6436 | ndliving.com

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North Dakota LivingDuane CrabbeAdvertising Sales Manager3201 Nygren Dr. NWPO Box 727Mandan, ND 58554-0727

Phone: 800-234-0518701-667-6436Mobile: 701-391-2164Fax: 701-663-3745

Email: [email protected]: ndliving.com

Features/deadlinesCirculation/demographicsAdvertising ratesAd sizes/production specsMarketplaceProduction Requirements

Did you know that 1 in 3 adults in North Dakota read North Dakota Living magazine?

Why? Well, because it captures the hearts and minds of North Dakotans. Not only is North Dakota Living popular among North Dakota residents, but it also reaches the state’s business owners, industry leaders and policymakers in energy, agriculture, health and higher education, among other sectors.

Celebrating its 64th year, the monthly magazine offers readers and advertisers useful and entertaining content including recipes, readers’ reflections, health, history, and travel articles, technology news, a section dedicated to teenagers, local and statewide news, plus more!

It’s a great place to advertise your business in print because there’s something for everyone in our publication, and that’s one of the reasons it’s the best-read, largest-circulation publication in North Dakota. With high circulation and readership numbers, we are North Dakota’s #1 publication and the first place you’ll want to advertise.

For more information, contact Duane Crabbe at [email protected]


Month Feature Space deadline date

Copy deadline date

Publish date

January • Census• Winter recreation

12-10-19 12-17-19 1-3-20

February • Education• Vaping• High school sports

1-10-20 1-15-20 2-5-20

March • Lawn and garden• History

2-10-20 2-17-20 3-3-20

April • Earth Day/Co-op commitment to environment

• Healthcare

3-10-20 3-17-20 3-31-20

May • Travel and tourism• Electric vehicles

4-10-20 4-15-20 4-30-20

June • Home improvement• Lake living

5-11-20 5-15-20 6-1-20

July • Arts and culture• Economic development

6-11-20 6-17-20 7-1-20

August • Election issue/Co-ops Vote• 100 years: women’s suffrage

7-10-20 7-16-20 8-3-20

September • First responders• Hunting preview

8-10-20 8-17-20 9-3-20

October • Co-op Month!• Sports/Bison football

9-11-20 9-17-20 10-1-20

November • Veterans• Entrepreneurship

10-12-20 10-19-20 11-2-20

December • Touchstone Energy• Legislative preview• The most wonderful time of the year!

11-10-20 11-16-20 12-2-20

* Publish date subject to change

features/deadlines2020


circulation demographics

January ........................................................... 80,000February ........................................................ 102,000March .............................................................. 80,000April ................................................................ 102,000May ................................................................. 80,000June ............................................................... 102,000July .................................................................. 80,000August........................................................... 102,000September ...................................................... 80,000October ......................................................... 102,000November ....................................................... 80,000December ..................................................... 102,000

GenderMale .............................................................................. 48%Female ......................................................................... 52%

Age18-34 .............................................................................. 9%35-49 ............................................................................ 19%50-64 ............................................................................ 42%65 and over .................................................................. 30%

EducationHigh school diploma ................................................... 22%Some college ............................................................... 24%Trade or technical school ........................................... 13%Four-year college degree ............................................. 28%Post-graduate degree ................................................. 11%

Household IncomeUnder $40,000 ............................................................... 9%$40,000-$80,000 ......................................................... 32%Above $80,000 ............................................................ 30%

OccupationsFarmer/rancher ........................................................... 18%Laborer ........................................................................... 5%Sales or service worker ................................................. 8%Licensed professional ................................................ 12%Business owner/manager ............................................. 7%Homemaker .................................................................... 6%Retired ........................................................................... 26%

Where Readers LiveWorking farm or ranch ................................................ 27%Rural residence or location outside town ...................... 31%City of less than 5,000 people ................................... 13%City of 5,000 people or more ...................................... 29%

91% of Readers are HomeownersNorth Dakota Living’s readers that are homeowners are rural and urban, living in towns both large and small.

If actively farming or ranching, number of acres you farmLess than 1,000 acres 41.8%1,000 to 5,000 acres 45.5%5,000 or more acres 4.5%Did not respond 8.2%

Farm equipment you will be purchasing in the next yearOf our farmer/rancher readers, percent indicated

they would be purchasing tractors, combine or

other farming/ranching equipment 22%


Black & White

Size 1x 3x 6x 9x 12x1/6 $480 $440 $415 $405 $3701/4 $715 $680 $625 $595 $5301/3 $975 $895 $830 $740 $7101/2 $1,435 $1,370 $1,265 $1,175 $1,0802/3 $1,910 $1,760 $1,600 $1,500 $1,420Full Page $2,935 $2,675 $2,480 $2,300 $2,160Spread $5,075 $4,700 $4,495 $4,255 $4,045

Full Color

1/6 $820 $785 $740 $730 $6951/4 $1,065 $1,030 $1,000 $955 $9251/3 $1,320 $1,245 $1,160 $1,085 $1,0551/2 $1,775 $1,700 $1,595 $1,515 $1,4252/3 $2,495 $2,335 $2,175 $2,070 $1,980Full Page $3,495 $3,250 $3,030 $2,890 $2,730Spread $5,630 $5,345 $5,025 $4,800 $4,595

ad rates

Cover PositionsAdd $300 for inside front, inside back and back cover.Call for availability.

BleedsNo bleed charge.

InsertsPreprinted inserts accepted. Cost available upon request.

Commissions15% agency commission applies only to ads in final form.No commission on marketplace advertising or inserts.


D

A B

10C

Full PageNo Bleed6.75” x 9.75”

A 2/3 Page Vertical B Half Page Vertical 1.5 Column C Half Page Vertical 2 Column 4.5” x 9.75” 3.25” x 9.75” 4.5” x 7.25” D Half Page Horizontal E 1/3 Page Vertical F 1/3 Page Horizontal 6.75” x 4.75” 2.125” x 9.75” 4.5” x 4.75”

G 1/4 Page H 1/6 Page Horizontal I 1/6 Page Vertical 3.25” x 4.75” 4.5” x 2.25” 2.125” x 4.75”

Two-Page SpreadLive: 14.875” x 9.75” Bleed: 16.5” x 11.25”Live: 15.5” x 10.25”

Trim Size:8” x 10.75”

Full Page Bleed:8.5” x 11.25”

E

F G 1/2 Page (Vertical - 2 column)4 1/2” x 7 15/16”

1/6 Page(vertical)2 3/16”

x 4 13/16”

H

1/2 Page (Vertical - 2 column)4 1/2” x 7 15/16”

1/6 Page(vertical)2 3/16”

x 4 13/16”

10

I

ad sizes/production specs


Marketplace Advertising Rates Black and white rates (add $50 for second color)Per issue rates

2.1875” x .875”

2.1875” x 2.75”

Actual size

2.1875” x 1.75”

Actual size

Actual size

1x 3x 6x 9x 12x1x1 $83 $80 $77 $74 $70

1x 3x 6x 9x 12x 1x2 $162 $157 $148 $141 $135

1x 3x 6x 9x 12x1x3 $237 $227 $217 $212 $202

marketplace


Graphic design and production services are available. For details, please phone Duane Crabbe at 800-234-0518 or 701-667-6436 or email him at [email protected].

PREFERRED AD FORMATS• High-resolution (300 DPI) Adobe PDF• High-resolution (300 DPI) EPS in

CMYK or grayscale. EPS files include embedded fonts or fonts converted to outlines.

• High-resolution (300 DPI) TIFF in either CMYK or grayscale

The following application documents must include CMYK or grayscale photos and artwork, either embedded or separate, at 300 PPI sized to 100 percent, in one of the formats listed above. Documents must also contain embedded fonts or fonts converted to outlines. When fonts cannot be embedded, all fonts, including font variations (bold, italics, etc.), must accompany documents. Microsoft Word, PowerPoint and Publisher files ARE NOT acceptable.• Adobe InDesign® CS• Adobe Illustrator® CS• Adobe Photoshop® CS

PRODUCTION SPECIFICATIONS• Trim size 8” W X 10.75” H• Full-page, NO BLEED 6.75” W x 9.75” H• Full-page WITH BLEED 8.5” W X 11.25” H• Live area 7.5” W X 10.25” H

DEADLINE DATES• Space reservations are due the 5th of

the month prior to publication• The closing date is the 8th of the

month prior to publication• Ad artwork and materials are due the

10th of the month prior to publication

Uploading Procedure

Send materials to: North Dakota Living

Duane Crabbe P.O. Box 727

3201 Nygren Drive NW Mandan, ND 58554-0727

[email protected]

Windows & Mac UsersWe are using a web-based software to transfer our digital material. This is an easy-to-use website that will allow you to upload large files directly to an individual here at NDAREC/North Dakota Living.

Follow the steps below to get started:1. Go to your web browser and type in

the address, https://ndliving.wetransfer.com

2. When the page pops up on your screen, there will be a small dialogue box on the left-hand side, which says “Send up to 2GB.”

3. Please go to the “Add files” button and select your file(s). You can place up to 2GB of materials to upload to us.

4. Once the files have been selected, you will go to the “+ Add more friends” button and input [email protected].

5. After the files have been selected and the email recipient has been selected, you can go to the “Message” box and input a message.

6. Once all has been done, please select the “Transfer” button to send

the file.7. Once the files(s) have been

sent, you will receive an email confirmation that the file has successfully been sent.

8. That’s all there is to it.

Please contact Duane Crabbe with any questions pertaining to the uploading of ads to our site.

Duane CrabbeOffice: 701-667-6436Mobile: [email protected]

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