magento launching the biggest · store in the world! $1bn revenue 25% revenue from online 10k...
TRANSCRIPT
Launching the biggest Magento PWAstore in the World!
● $1BN revenue
● 25% revenue from online
● 10K employees
How dared they?
● Ready to risk
● Ready PWA theme for Magento
● Was easy to find a partner
Customer says “Yes!” Now hard part starts
● Alien tech-stack to Magento devs● Customization > breaks UX● Customization > breaks Performance● SEO and Crawlers● “Big Store”...
How big is big?
● 60K SKUs
● 35 websites / store views● 15K attributes● 2 languages and currencies● 87 stores with real-time stock update
… and a cherry on top!
● 15,000 concurrent users● 250 requests per second● 500 rps while stress-testing
Do you PWA at Scale?
● The fastest of all streams!
● Key-features are ready out of the box
● Magento GraphQL is great
● Native Varnish for granular caching
● Data integrity by design
Guess our biggest fail?
● Sessions increase by 25,79%● AOV increase by 5,7%● CR increase by 26%● Single team for Web, iOS, Android
To be continued…
● WebP next-gen format● Code splitting● Image prefetching● PWA installation patterns● …
Thank You