Mahindra and Mahindra

EUROPE MIDDLE EASTNORTH & SOUTH AMERICA AFRICA AUSTRALIAINDIA

Mahindra & Mahindra

Mahindra & Mahindra Limited is part of the Indian

Industrial Conglomerate Mahindra Group based in

Mumbai.

Founded 1945

Key People -:

J.C.MAHINDRA

K.C.MAHINDRA

G. MOHAMMAD

KESHUB MAHINDRA(CHAIRMAN)

Industry AutomotiveFarm Equipment

Revenue 23,803.24 crore (US$5.31 billion)

Net income 2,871.49 crore (US$640.34 million) Employees 119,900

Major automobile manufacturer of utility

vehicles, passenger cars, pickups, commercial

vehicles, and two wheelers.

M&M has partnerships with international companies like

Renault SA, France and International Truck and

Engine Corporation, USA.

Its global subsidiaries include Mahindra Europe

Srl. based in Italy, Mahindra USA Inc., Mahindra South

Africa and Mahindra (China) Tractor Co. Ltd.

Mahindra & Mahindra

Joint venture

MAHINDRA AND MAHINDRA

Ford called Ford India Private Limited to

build passenger cars.

Kinetic Motors in India for two wheeler .

REVA Electric Car Company

South Korea's SsangYong Motor

Company.Renault SA for LOGAN

France and International Truck

and EngineCorporation,

Mahindra Europe Srl USA

Mahindra USA IncMahindra South Africa and Mahindra (China)

Tractor Co. Ltd.

Mahindra Tractors(China) Co. Ltd

SWOT Analysis

SWOT

Strength

Weakness

Opportunity

Threats

SWOT Analysis

• New Product Strong, recognizable brand name: M&M.

• Good Reputation among customers

Strength

• Economic Crash• Competition between

other companies.Weakness

SWOT Analysis• Higher chance to spread the

reputation of the new product. • Unfulfilled customer needs. • Advancement of technology. Opportunities

• Possible shifts in consumer tastes.• Possible increase in trade barriers

due to the economic crash.• New trading regulations.Threats

OF MAHINDRA & MAHINDRA

PEST ANALYSIS – South Africa

PoliticalType:

Parliamentary democracy.

South Africa is a multiparty

parliamentary democracy in

which constitutional

power is shared between the

president and the Parliament.

Laws are strict.

The bill of rights also guarantees

fundamental political and

social rights of South Africa's

citizens.

Economical: GDP (2010): $357.3 billion.

Real GDP growth rate: (2008) 3.7%; (2009) -1.8%;

(2010) 2.8%.

Approx. 11% growth in automobile industry

Cont…Socio-

culture Current

Population 50.5

million.

South African culture

is diverse

The South African black

majority still has a

substantial number of

rural inhabitants

Many Asian

population in urban areas

The country's manufacturing output is increasingly technology-intensive, with high-tech manufacturing sectors – such as machinery, scientific equipment and motor vehicles

South Africa's technological research and quality standards are world-renowned. The country has developed a number of leading technologies, particularly in the fields of energy and fuels, steel production, deep-level

mining and telecommunications

How Did They entered South AfricaSet up a 50:50 joint venture

with a South African company Africa Automotive Investment

Corporation in 2004.

launched Scorpio - sports utility vehicle

(SUV).

Imported vehicles from India.

Created Dealers and distribution channel.

Establishment in SA

Started with 50:50 venture in 2004.

SA automotive industry Sales Sep 2011

Source: http://www.naamsa.co.za/flash/portal.asp

MANUFACTURER VOLUMETOYOTA

10171VOLKSWAGEN GROUP SA

9382JAGUAR LAND ROVER 436SUZUKI AUTO 387TATA 386FIAT GROUP 351UD TRUCKS 328VOLVO CARS 304MITSUBISHI MOTORS SA

229MAN 210MAHINDRA 155SCANIA

120NAVISTAR TRUCKS SA 94SUB TOTAL47384

M & M in USA

1994: Incorporation of Mahindra USA Inc. as wholly owned subsidiary of M&M

2003: worldwide sales hit 1 million 2nd US facility opens in California2005: 3rd US facility in Red Bluff

2007: Japan Quality Metal2010: No.1 in Tractor Sales in worldwide

B2B in USA

Mahindra Ugine Steel Co and Mahindra Gears and

Transmissions: Caterpillar and John

Deere

Mahindra Composites supplies GE

IT service solution for Exxon Mobil, Shell,

Motorola, Nike, Palm, and LSI Logic

M&M USA site

Mobile-friendly compatibility to allow users access via any tablet or smartphone device

Rich imagery and helpful content for first-time tractor buyers

Simple, accessible information

simple new look, with extraneous information

Build Your Own Tractor

Mahindra USA earned our 98 percent loyalty rating

Management Strategy in USA

STRONG DEALERSHIPS

Best service to consumer

Low-rate retail financing

Innovative Approach : AE50 Outstanding Innovation Award 2007 from ASABE

(American Society of Agricultural and

Biological Engineers) for Mahindra Shaan

M&M Tractor Products

• Mid Compact (18-22 hp)

• Compact (23-42 hp)

• Utility (43-83hp)

Poka Yoke

J-Bar Assembly

Buy SmartDraw!- purchased copies print this document without a watermark .

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Computer Aided Engineering

Competitive Edge

1. Cold testing of engines

2. Dust proof CED Paint shop

3. Extensive Testing and Quality

assurance facilities

4. Highly flexible tractor assembly

lines

Financial OverviewMMFSL is a

Mahindra and Mahindra

subsidiary, one of India’s leading

tractor and utility vehicle manufacture

r

The Company is

one of India’s leading non-bank finance companies

focused on the rural and semi-urban

sector

MMFSL finances

purchase of utility vehicles, tractors, cars, commercial

vehicles and used vehicles

The Company’s goal is to be

the preferred provider of financing

services in

the rural and semi-urban

areas of IndiaThe Company has 439 branches covering 25 states and 2 union territories• in India

FITCH has assigned

AA(ind) rating and CRISIL has assigned a AA-

ratingto the Company’s long term

debt reflecting a high degree

of safety

Business Strategy

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Simple documentation and prompt loan approval procedures

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Diversify Product Portfolio

a joint-venture with De Lage Landen Financial Services

PRESENTED BY :

VIKAS SHERE 52NIKHIL KULKARNI 34ROHAN BIRADAR 06ASHISH MITTAL 36TEJAS GARJE 23MANGESH PATIL 39SUDARSHAN BUDGEMWAR 08