1Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved.

May 2013

Mahindra Farm Equipment

May 2014

Mahindra Farm Equipment

Analyst Meet

2

77312

64515

79217

146261

135970

245849

240195

215377

176404

226867

264271

318293

302241303921

400203

480377

535210

525970

633656

(F73-F82)

CAGR:

14.7%

(F86-F92)

CAGR:

12% CAGR:

10.4%

(F94-F00)

CAGR:

13.6%

(F04-F14)

Domestic Industry: Robust Growth

3

Domestic Industry: F14

In tractors 10 year CAGR: 13.6 %

527384

633656

F13 F14

20.2%

4

• Increase in MSP

• Good monsoon

• Labor shortage

• Availability of finance

Growth Drivers

5

No. 1 Tractor Company in

the World*

*M&M Ltd. is the largest tractor

company in the world by volume

6

Mahindra completes 31

years of Domestic Market

Leadership

7

Mahindra Domestic Volumes: F14

Volumes in tractors

Market Share grew by 0.5% to reach 40.6%

212555

258339

F13 F14

21.5%

8

Mahindra Exports Volumes: F14

Volumes in tractors

12289

10364

F13 F14

-15.7%

Inclusive of CKD nos. in F14

9

International Operations: F14

10

Implements Business: F14

120

232

F13 F14

Revenue in Crs

8,545

F13 F14

Rotary Tiller Volumes

93%95%

16, 688

11

• Customer Centricity

• Product portfolio

• Quality focus

• Macro-micro marketing strategy

• Operational excellence: Manufacturing, Cost

Drivers of Success

12

Operational Excellence:

Manufacturing

Zaheerabad’s

smooth ramp up

13

Financial Performance: F14

Rs. Cr.

11,990

14,334

F13 F14

19.6 %

Segment Revenue

Rs. Cr.

1858

2453

F13 F14

32 %

Segment Result

15.5%

17.1%

F13 F14

1.6 %

points

Segment Result %

14

Stability in Volatility

0.6%

31.7%

20.0%

11.4%

-1.5%

20.2%

25.1%

46.9%

21.7%

10.1%

-4.7%

21.5%

11.0%

18.9%17.5%

15.7% 15.5%

17.1%

F09 F10 F11 F12 F13 F14

Ind Grwth

FES Grwth

PBIT %

15

F15 Industry Outlook

16Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved. 16

17

Micro Irrigation

(EPC Industriè

ltd.)

Fresh Produce(Mahindra

Shubhlabh

Services ltd.)

• Grapes

• Banana

• Apple

• Citrus

• Mahindra Univeg ltd.

• Crop Care

• Seeds

• Seed Potato

• Samriddhi

• Drip & Sprinklers

• Agri Pumps

• Greenhouse

Agri Inputs &

Advisory

(M&M ltd.)

6X revenue in last 3 years

18