main mcp project report

8/22/2019 Main mcp Project Report

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JAGAJAMPI BAJAJ

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)MBA06006035 1

CONTENTS

- Executive Summary

- Introduction

- Literature review

- Purpose of the study

- Scope of the study

- Statement of the problem

- Objectives


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INTRODUCTION

It gives me an immense pleasure to present you this entire project. The topic is A study

on customers perception towards Bajaj XCD-125 and its awareness in Belgaum

city. The study is undergone atJagajampi Auto Pvt. Ltd.


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EXECUTIVE SUMMARY

TOPIC OF THE PROJECT:

A study on customers perception towards Bajaj XCD-125 and its awareness in

Belgaum city.

OBJECTIVES

To know the key factors consider by customer while purchasing the bike.

To know the perception of customer towards Bajaj XCD-125 bike.

To know the effective sources through which customers gets information about

Bajaj XCD-125 bike.

To find awareness level of Bajaj XCD-125 bike in Belgaum city.

To seek suggestions and opinion from customers regarding the improvement of

features of Bajaj XCD-125 bike.

NEED FOR THE STUDY


To know customers opinion about the present features of the bike.

To identify the awareness level of Bajaj XCD-125 bike in Belgaum city.

LIMITATIONS OF THE STUDY:-

Not single work is exception to the limitations every work has got its own

limitations, so due to time constraint, my study confines only to Belgaum city and it is

not possible to make extensive study. It is assumed that the sample selected represents

entire population.


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Research Methodology:

Primary data - Field Survey

Secondary Data - Reports from related websites.

- Company reports.

Area of research - Belgaum city

Research Approach - Survey Method

Research Instrument - Questionnaire.

Sample Unit - All existing and potential customers

Sampling Method - Random sampling & Selective

Sampling

Sample Size - 100 units

Data Analysis - Analysis using SPSS software

Survey conducted on Geographical basis.


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LITERATURE REVIEW

Perception

The process by which an individual selects, organizes, and interprets stimuli

into a meaningful and coherent picture of the world.

The world is full of stimuli. A stimulus is any unit of input affecting one or

more of the five senses sight, smell, taste, touch, and hearing. The process by which we

select, organizing interprets these stimuli into a meaningful and coherent picture is called

perception.

In essence, perception is how we see the world around us and how we

recognize that we need some help in making a purchase decision. People cannot perceive

every stimulus in their environment. Therefore, they use selective exposure to notice and

which to ignore. The importance of the concept of care and the actions that define it were

found to be critically important for a customer's total satisfaction. The importance of the

care phase in the total customer process was found to increase as the customer

relationship matures.

Elements of Perception

Sensation

Absolute threshold

Differential threshold

Subliminal perception

Customer Awareness

The awareness refers to the attributes the consumer knows the about the product.

Awareness status young compasses the notion of consumer awareness, interest level or


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buyer readiness. Marketers have to determine whether potential customer are aware of

the products, interested in the product or need to be informed about the product.

Consumers tend to make purchasing decision based on peer recommendations and direct

experiences, as well as traditional advertising methods. This why it is necessary to build

brand awareness strategies out by instilling trust among consumer. This trust must be

achieved through creditability rather than just a catchy advertising campaign. Promotion

marketing involving a one to one component is proving increasing effective at building

trust and acquiring new customers.

The maximum sales reasonably attainable under a given set of conditions within a

specific period of time (i.e. what you might could or achieve).

Overview

It is hard estimate the upper limit or maximum of sales. In addition although

managers may perceive potential as a fixed number It is in fact dynamic and can change

dramatically over time. The key to understanding this point is the clause

Under a given set of conditions within specific period of time. In other words market

or sales potential change depending on market factors search as average category price or

general economic condition.

What they are used for:

They are five major uses of potential estimates

To make entry or exit decision

To make resource level decision

To make location and other resource allocation decision


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To set objectives evaluate performance

As an input to forecast

New or growing product potential

In considering both the saturation level and the time pattern of market

development, it is useful to compare the product to its major competitors. This can be

accomplished by considering three major dimensions.

Relative advantage

Compatibility

Risk


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Statement of the Problem:-

Management problem

Management dont know what is the perception of customers towards new Bajaj

XCD-125 bike, and they also want to know the awareness level at Belgaum city.

Research problem

To study and find the customers perception and customer awareness towards

Bajaj XCD-125 two wheeler bike in Belgaum.

Purpose of the study

The purpose of the study is to know the customers perception and customer

awareness of Bajaj XCD-125 two wheeler bike. And change in buying behavior can be

estimated by the study. The marketing study can be designed in accordance with this

change. It will be helpful for the managers to make decisions for further improvements

based on findings.

Scope of the Study:-

The scope of study is limited to Belgaum city and the sample size is 100.

The main important purpose of the study is to know the customers perception and

customer awareness level of Bajaj XCD-125 two wheeler vehicles and also like to know

the factors influences the purchasing of the vehicles. The study will help the company to

find out where there competitors stand and also it will help to know the customers profile.

The study covers the respondents who are using two wheelers in Belgaum city.


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NEED FOR THE STUDY




OBJECTIVES




Bajaj XCD-125 bike.




LIMITATIONS OF THE STUDY:-.

a. Because of time constraint, my study confines only to Belgaum city and it is not

possible to make extensive study.

b. Unwillingness of bike owners has left us to make random conclusions.


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Contents

o Organization Profile

o Sampling

o Data Collection Method

o Measuring Tools


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ORGANIZATION PROFILE

(Bajaj Auto)

Introduction:

Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki

Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-wheelers.

The brand, Pulsar is continually dominating the Indian motorcycle market in the premium

segment. Its Discover DTSi is also a successful bike on Indian roads.

Industry Profile:

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO

Presence Distribution network covers 50 countries.

Dominant presence in Sri Lanka, Bangladesh,

Columbia, Guatemala, Peru, Egypt, Iran and Indonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head Office Akurdi Pune - 411035

India

Tel.: +(91)-(20)-27472851
http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlhttp://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html


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Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune 411501

E-mail [email protected]

Website www.bajajauto.com

Management profile:

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

Ranjit Gupta Vice President (Insurance)

C P Tripathi Vice President (Operations)

N H Hingorani Vice President (Materials)

Kevin P D'sa Vice President (Finance)

Pradeep Shrivastava Vice President (Engineering)

S Sridhar Vice President (Mktg & Sales - 2Wh.)

V S Raghavan Vice President (Corporate Finance)

S Ravikumar Vice President (Business Development)
mailto:[email protected]:[email protected]://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/profile.asp#rahul#rahulhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#madhur#madhurhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rajiv#rajivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sanjiv#sanjivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#ranjit#ranjithttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#cptripathi#cptripathihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#nhhingorani#nhhingoranihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kevin#kevinhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#pradeeps#pradeepshttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#ssridhar#ssridharhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#vsankara#vsankarahttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sravikumar#sravikumarhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sravikumar#sravikumarhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#vsankara#vsankarahttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#ssridhar#ssridharhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#pradeeps#pradeepshttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kevin#kevinhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#nhhingorani#nhhingoranihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#cptripathi#cptripathihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#ranjit#ranjithttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sanjiv#sanjivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rajiv#rajivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#madhur#madhurhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rahul#rahulhttp://www.bajajauto.com/mailto:[email protected]


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K Srinivas Vice President (Human Resources)

Abraham Joseph General Manager (Research & Development)

J. Sridhar Company Secretary

Board of directors:

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director
http://www.bajajauto.com/1024/aboutbajaj/profile.asp#kshrinivas#kshrinivashttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#joseph#josephhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#jsridhar#jsridharhttp://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#jsridhar#jsridharhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#joseph#josephhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kshrinivas#kshrinivas


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P Murari Director

Niraj Bajaj Director

Committees of the Board

Audit Committee

S.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani

Shareholders& Investors Grievance committee

D.J. Balaji Rao Chairman

J.N. Godrej

Naresh Chandra

S. H. Khan

Remuneration committee

D.J. Balaji Rao Chairman

S.H. Khan

Naresh Chandra
http://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asp


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Group of companies:

Bajaj Auto Ltd. Mukand International Ltd.

Mukand Ltd. Mukand Engineers Ltd.

Bajaj Electricals Ltd. Mukand Global Finance Ltd.

Bajaj Hindustan Ltd. Bachhraj Factories Pvt. Ltd.

Maharashtra Scooters Ltd. Bajaj Consumer Care Ltd.

Bajaj Auto Finance Ltd. Bajaj Auto Holdings Ltd.

Hercules Hoists Ltd. Jamnalal Sons Pvt. Ltd.

Bajaj Sevashram Pvt Ltd. Bachhraj & Company Pvt. Ltd.

Hind Lamps Ltd. Jeevan Ltd.

Bajaj Ventures Ltd. The Hindustan Housing Co Ltd.

Bajaj International Pvt Ltd. Baroda Industries Pvt Ltd.

Hind Musafir Agency Pvt Ltd. Stainless India Ltd.

Bajaj Allianz General Insurance

Company Ltd. Bombay Forgings Ltd.

Bajaj Allianz Life Insurance Company

Ltd.

-
http://www.bajajauto.com/1024/aboutbajaj/group.asp#bajaj#bajajhttp://www.bajajauto.com/1024/aboutbajaj/group.asp#13#13http://www.bajajauto.com/1024/aboutbajaj/group.asp#1#1http://www.bajajauto.com/1024/aboutbajaj/group.asp#14#14http://www.bajajauto.com/1024/aboutbajaj/group.asp#2#2http://www.bajajauto.com/1024/aboutbajaj/group.asp#15#15http://www.bajajauto.com/1024/aboutbajaj/group.asp#3#3http://www.bajajauto.com/1024/aboutbajaj/group.asp#17#17http://www.bajajauto.com/1024/aboutbajaj/group.asp#4#4http://www.bajajauto.com/1024/aboutbajaj/group.asp#18#18http://www.bajajauto.com/1024/aboutbajaj/group.asp#5#5http://www.bajajauto.com/1024/aboutbajaj/group.asp#19#19http://www.bajajauto.com/1024/aboutbajaj/group.asp#6#6http://www.bajajauto.com/1024/aboutbajaj/group.asp#20#20http://www.bajajauto.com/1024/aboutbajaj/group.asp#8#8http://www.bajajauto.com/1024/aboutbajaj/group.asp#21#21http://www.bajajauto.com/1024/aboutbajaj/group.asp#9#9http://www.bajajauto.com/1024/aboutbajaj/group.asp#22#22http://www.bajajauto.com/1024/aboutbajaj/group.asp#10#10http://www.bajajauto.com/1024/aboutbajaj/group.asp#23#23http://www.bajajauto.com/1024/aboutbajaj/group.asp#11#11http://www.bajajauto.com/1024/aboutbajaj/group.asp#24#24http://www.bajajauto.com/1024/aboutbajaj/group.asp#12#12http://www.bajajauto.com/1024/aboutbajaj/group.asp#25#25http://www.bajajauto.com/1024/aboutbajaj/group.asp#27#27http://www.bajajauto.com/1024/aboutbajaj/group.asp#27#27http://www.bajajauto.com/1024/aboutbajaj/group.asp#26#26http://www.bajajauto.com/1024/aboutbajaj/group.asp#28#28http://www.bajajauto.com/1024/aboutbajaj/group.asp#28#28http://www.bajajauto.com/1024/aboutbajaj/group.asp#28#28http://www.bajajauto.com/1024/aboutbajaj/group.asp#28#28http://www.bajajauto.com/1024/aboutbajaj/group.asp#26#26http://www.bajajauto.com/1024/aboutbajaj/group.asp#27#27http://www.bajajauto.com/1024/aboutbajaj/group.asp#27#27http://www.bajajauto.com/1024/aboutbajaj/group.asp#25#25http://www.bajajauto.com/1024/aboutbajaj/group.asp#12#12http://www.bajajauto.com/1024/aboutbajaj/group.asp#24#24http://www.bajajauto.com/1024/aboutbajaj/group.asp#11#11http://www.bajajauto.com/1024/aboutbajaj/group.asp#23#23http://www.bajajauto.com/1024/aboutbajaj/group.asp#10#10http://www.bajajauto.com/1024/aboutbajaj/group.asp#22#22http://www.bajajauto.com/1024/aboutbajaj/group.asp#9#9http://www.bajajauto.com/1024/aboutbajaj/group.asp#21#21http://www.bajajauto.com/1024/aboutbajaj/group.asp#8#8http://www.bajajauto.com/1024/aboutbajaj/group.asp#20#20http://www.bajajauto.com/1024/aboutbajaj/group.asp#6#6http://www.bajajauto.com/1024/aboutbajaj/group.asp#19#19http://www.bajajauto.com/1024/aboutbajaj/group.asp#5#5http://www.bajajauto.com/1024/aboutbajaj/group.asp#18#18http://www.bajajauto.com/1024/aboutbajaj/group.asp#4#4http://www.bajajauto.com/1024/aboutbajaj/group.asp#17#17http://www.bajajauto.com/1024/aboutbajaj/group.asp#3#3http://www.bajajauto.com/1024/aboutbajaj/group.asp#15#15http://www.bajajauto.com/1024/aboutbajaj/group.asp#2#2http://www.bajajauto.com/1024/aboutbajaj/group.asp#14#14http://www.bajajauto.com/1024/aboutbajaj/group.asp#1#1http://www.bajajauto.com/1024/aboutbajaj/group.asp#13#13http://www.bajajauto.com/1024/aboutbajaj/group.asp#bajaj#bajaj


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Community Initiatives

Jankidevi Bajaj Gram Vikas Sanstha (JBGVS)

Bajaj Autos philanthropic activities among the rural poor are carried out by a

trust, the Jankidevi Bajaj Gram Vikas Sanstha (JBGVS). This trust was formed 15 years

ago by Ramkrishna Bajaj in memory of his mother, Jankidevi Bajaj. JBGVS acts as a

catalyst to development at the grass root level in 32 villages around Bajaj Autos Pune

and Aurangabad plants.

Samaj Seva Kendra

Social activities in semi urban areas on the outskirts of Pune are undertaken by the

Samaj Seva Kendra (SSK), set up by Bajaj Auto in 1975 . SSK provides local industrial

workers with opportunities for self development, education, healthcare, sports and

recreation. It involves local institutions and municipal bodies, local Rotary Clubs and

NGOs in its activities.

Kamalnayan Bajaj Hospital

A modern, 135-bed hospital at Aurangabad in Western Maharashtra, the

Kamalnayan Bajaj Hospital provides high-quality secondary and tertiary healthcare and

specialist facilities under one roof.

Its panel of renowned full-time consultants provides comprehensive multi-

specialty care and advanced surgical procedures such as coronary artery bypass, beating

heart graft surgeries, joint replacements, complex neurosurgical procedures, kidney

transplants. The hospital's well-designed suite of five operation theatres is equipped to

cater to complex surgical procedures.


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The hospital has state-of-the-art facilities like a cardiac catheterisation lab,

advanced spiral computer topography (CT) scanner, a colour doppler all from GE

Medical Systems a Mac 5000-series stress test machine, a holter monitor from GE-

Marquette, ultra-touch dialysis equipment from Baxter and an advanced reverse osmosis

plant.

A well-equipped, 26-bed multi-specialty intensive care unit (ICU) provides

emergency and post-operative care that is on par with the best in the country.

The hospital has a critical-care ambulance (a hospital on wheels) with a

defibrillator, portable ventilator, pulse oximeter, ECG machine and Glucometer. The

ambulance is attended round the clock by a physician, a nurse and support team of

qualified paramedics.


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Milestones:

2007200 cc Pulsar DTS-i launched

Bajaj Kristal DTS-i launched

2006 Bajaj Platina launched

2005

Bajaj Discover launched

Bajaj Avenger DTS-i launched

Bajaj Wave DTS-i launched

2004

Bajaj Discover DTS-i launched

New Bajaj Chetak 4 stroke with Wonder Gear launched

Bajaj CT100 Launched

Bajaj unveils new brand identity, dons new symbol, logo and brandline

2003

Pulsar DTS-i is launched.

107,115 Motorcycles sold in a month.

Bajaj Wind 125,The World Bike, is launched in India.

Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle

segment.

2001

Bajaj Auto launches its latest offering in the premium bike segment Pulsar.

The Eliminator is launched.

2000 The Bajaj Saffire is introduced.

1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months.


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Production commences at Chakan plant.

1998

Kawasaki Bajaj Caliber rolls out of Waluj.

Legend, Indias first four-stroke scooter rolls out of Akurdi.

Spirit launched.

1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.

1995

Bajaj Auto is 50.

Agreements signed with Kubota of Japan for the development of diesel engines for

three-wheelers and with Tokyo R&D for ungeared Scooter and moped development.

The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle.

One million vehicles were produced and sold in this financial year.

1994 The Bajaj Classic is introduced

1991 The Kawasaki Bajaj 4S Champion is introduced.

1990 The Bajaj Sunny is introduced.

1986The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.

500,000 vehicles produced and sold in a single financial year.

1985

The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail

Singh.

Production commences at Waluj, Aurangabad in a record time of 16 months.

1984 Foundation stone laid for the new Plant at Waluj, Aurangabad.

1981 The Bajaj M-50 is introduced.

1977 The Rear Engine Autorickshaw is introduced.


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Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial

year

1976 The Bajaj Super is introduced.

1975 BAL & Maharashtra Scooters Ltd. joint venture.

1972 The Bajaj Chetak is introduced.

1971 The three-wheeler goods carrier is introduced.

1970 Bajaj Auto rolls out its 100,000th vehicle.

1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.

1959Bajaj Auto obtains licence from the Government of India to manufacture two- and

three-wheelers.

1948 Sales in India commence by importing two- and three-wheelers.

1945

Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private

Limited.


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Awards:

Product Award Year By

Bajaj Pulsar DTS-Fi - Bike of the Year 2007 CNBC-TV18 Autocar Auto Awards

Bajaj Platina 100cc - Bike of the Year 2007 NDTV Profit Bike India

Mr. Rajiv Bajaj - Man of the year 2005 2005 Autocar Professional

Mr. Rajiv Bajaj - Automotive Man of the

year 2005

2005 Bike India & NDTV India

Bajaj CT 100 - Motorcycle Total

Customer Satisfaction Study 2005

2005 TNS Automotive

Bajaj Discover DTS-i - Bike of the Year 2005 OVERDRIVE Awards 2005

Bajaj Discover DTS-i - Indigenous

Design of the Year 2005

2005 OVERDRIVE Awards 2005

BAJAJ AUTO - Bike Maker of the Year 2004 ICICI Bank OVERDRIVE Awards

DTS-i Technology - Auto Tech of the

Year 2004

2004 ICICI Bank OVERDRIVE Awards

Bajaj Pulsar DTS-i Bike of the Year 2004 ICICI Bank OVERDRIVE Awards

Wind 125 Two Wheeler of the Year 2004 CNBC AUTOCAR Awards 2004

Wind 125 Bike of the Year 2004 2004 Business Standard Motoring

Bajaj Pulsar 180 DTS-i BBC World 2003 BBC World Wheels Award 2003


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JAGAJAMPI BAJAJ


Wheels Viewers Choice Two Wheeler of

Year 2003

Bajaj Pulsar 180 DTS-i BBC World

Wheels Award for Best Two Wheeler

between Rs 55,000 to Rs 70,000

2003 BBC World Wheels Award 2003

Bajaj Pulsar 150 DTS-i BBC World


between Rs 45,000 to Rs 55,000


Bajaj Boxer AT KTEC BBC World


under Rs 30,000


Bajaj Pulsar - Motorcycle Total Customer

Satisfaction Study

2003 NFO Automotive

Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE Awards

2003

Bajaj Pulsar - Most exciting bike of the

year

2002 OVERDRIVE Awards

Bajaj Eliminator - Bike of the year 2002 OVERDRIVE Awards

Bajaj Eliminator - Most exciting bike of

the year

2001 OVERDRIVE Awards


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Award Year By

Chakan Plant Super Platinum Award for

Manufacturing Excellence

2006-07 Frost and Sullivan

Chakan & Waluj Plants Audit Passed for TPM

Excellence Award

2006-07 TPM

Bikemaker of the Year 2006-07 Overdrive Awards

Bike Manufacturer of the Year 2007 2006-07 NDTV Profit Bike India

All India Trophy for Highest Exporter 1998-99 EEPC

Focus LAC Award for Outstanding

Performance

1998-99 India Trade Promotion

Organisation

Export Excellence 1998-99 EEPC

Certificate of Merit 1998-99 India Trade Promotion

Organisation

Award for Export Excellence 1997-98 EEPC

Export Excellence 1997-98 MCCIIA

All India Trophy for Highest Exporter 1997-98 EEPC

Top Exporter Shield - Western Region 1996-97 EEPC

Export Excellence 1996-97 MCCIA

Regional Top Exporter - Large Scale

Manufacturer

1995-96 EEPC


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JAGAJAMPI BAJAJ


Highest Export Performance 1995-96 EEPC

Outstanding Export Performance 1995-96 Government of India, Ministry

of Commerce

Export Excellence Award 1995-96 MCCIA

Top Exporter Shield - Western Region 1995-96 EEPC

Certificate of Merit 1995-96 Government of India, Ministry

of Commerce


Regional Top Exporter - Large Scale

Manufacturer

1994-95 EEPC

All India Special Shield - Consumer Durables

Exporter

1994-95 EEPC

National Export award for Outstanding

Performance

1994-95 Government of India, Ministry

of Commerce

Western Region Top Export Award 1994-95 EEPC

All India Special Shield - Consumer Durables 1994-95 EEPC

Regional Special Shield - Capital Goods

Category

1993-94 EEPC


Capital Goods Export 1992-93 EEPC


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JAGAJAMPI BAJAJ


Regional Special Shield - Capital Goods

Category

1990-91 EEPC

Certificate of Export Excellence 1986-87 EEPC

Certificate of Export Recognition 1980-81 EEPC



Certificate of Merit 1978-79 Government of India, Ministry

of Commerce




Export Promotion 1976 FICCI

Golden Jubilee Export Year Award 1976 FICCI

Export Excellence 1975-76 EEPC

Safety Award Year By

Meritorious Performance in

Industrial Safety

for three consecutive years

2001 National Safety Council

Certificate of Excellence 2001 National Safety Council


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JAGAJAMPI BAJAJ


Achieving Lowest Average

Frequency Rate

2001 National Safety Award


Frequency Rate



Industrial Safety



Achieving Longest Accident-free

Period under Heavy Engineering

Industries Group



Industrial Safety





Industries Group

1998 Council of Industrial Safety


Frequency Rate



Industrial Safety




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JAGAJAMPI BAJAJ


Achieving Lowest Frequency Rate

under Heavy Engineering Industries

Group




Industries Group


Longest Accident-free Period 1992 Council of Industries, Mumbai

Best Safety Performance 1989 CII

Longest Accident-free Period 1987 National Safety Council


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Organization Profile

JAGAJAMPI AUTO PVT. LTD.

484/1,opp. Civil hospital , Dr. Ambedkar road.

Belgaum -590016

This private limited company was established on 11th

march 2005 as authorized

dealer of bajaj vehicle in Belgaum city. Now Jagajampi bajaj is having 14 sub dealers.

Having record of selling around 5000 bajaj vehicles in very short period of time

this shows important role of dealer in selling vehicles and dedication of all members of

Jagajampi motors. Now JAGAJAMPI BAJAJ AUTO PVT LTD is acting as the biggest

showroom with good infrastructure in Belgaum city.

The different bikes available under Jagajampi motors are:

Bajaj Discover DTS-I

Pulsar DTS-fi

Pulsar DTS-i

Avenger DTS-i

Bajaj XCD-125

Kristal DTS-i


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MANAGEMENT PROFILE

Managing director: Shri Mallikarjun.V.Jagajampi

Executive director: Basavraj.S.Badadale

Director : Pooja Badadale

Director : Amit Hattarki

Office staff

Sales Executives: Amit Tanji

Irappa Magdum

Yogesh

Pdi Incharge: Faizal Kanakgiri

Work shop manager: Sanjeev Hulkund

Accounts manager: Mahantesh Madalgi

Cashier: Umesh Khadabadi

Receptionist: Sunita Belgaumkar.

Departments

Sales department:

This department of the sales manager under whom are sales executives. The sale

executives are the people who help the customers to provide the necessary information

regarding their product. They are the key people who convince the customers to buy their

product. This department is responsible for the sales of their product.


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Spares Department:

Spares department consist of a manager who looks after all the transaction carried

out in the spare department. This department holds the spares of the bajaj bikes. Under

the manager they are employees who are responsible for the carrying out the sales of the

spares and maintaining the records of the transactions.

Accounts department:

This department also consists of manager under whom there are other accountants

working. This department is responsible for maintaining the financial transactions carried

out within the organization. Maintaining the financial transactions, during the duay are to

be recorded by the accounts department.

Pre-delivery inspection:

This department consists of a PDI in charge under whom there are technician

working. The department is the responsible for checking the bike and making it ready

before the delivery is made.

Work station:

This department is responsible for the maintenance and servicing of the bikes. In

this department there is a service manager, under whom are supervisors or service

advisors. Under the supervisor are the technician who service the bikes that have come

for servicing.

There are the departments within the organization who have to report to the ex-

director of the organization.


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Sub dealers:

Raj auto Khanapur

CJT auto Raibag

Bharat automobiles Athani

Vijay autos Bailhongal

Pooja motors Ugar

Renuka motors Soundatti

Ravi auto Gokak

Kedar auto Nippani

Magdhum motors Sankeshwar

Bhagyalaxmi auto Sadalaga

Sonnad motors Jamkhandi

Padmavati balaji auto Dharwad

Dynamic auto Belgaum

S C motors Ramdurg

Finance :

SAGAR LEASEFIN

BAFL

ICICI

HDFC


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Total Sales of Show room

Year Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar Total

2005-

06

215 137 138 124 175 144 208 284 147 193 293 327 2385

2006-

07

238 220 206 160 189 164 593 261 153 160 141 157 2642

2007-

08

152 117 134 122 147 153 282 358 121 121 136 92 1935

Total 605 474 478 406 511 461 108

3

903 421 474 570 576 6962


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PRODUCTS:
http://www.bajajkristal.com/http://www.bajajauto.com/pulsar/index.htm


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http://www.bajajauto.com/avenger/index.htmhttp://www.bajajauto.com/platina/index.htmhttp://www.bajajauto.com/platina/index.htmhttp://www.bajajauto.com/platina/index.htm


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http://www.bajajauto.com/pulsar/index.htm


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ORGANISATION CHART

Sales Mana er Service Mana er

S ares Mana er

Assistants

Finance Mana er

Su ervisorPDI De t Mana er

Technicians

WorkersSu ervisor

Mana in Director


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SAMPLING

Selection of Sample:

Sampling allows us to concentrate our attention upon relatively small number of people

and hence devote more energy to ensure that the information collected from them is

accurate.

Primary data - Field Survey

Secondary Data - Reports from related websites.

- Company reports.

Area of research - Belgaum city

Research Approach - Survey Method

Research Instrument - Questionnaire.

Sample Unit - All existing and potential customers

Sampling Method - Convenience sampling & Selective

Sampling

Sample Size - 100 units

Data Analysis - Analysis using SPSS software

Survey conducted on Geographical basis.


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RESEARCH DESIGN

TOPIC OF THE PROJECT:

A study on customers perception towards Bajaj XCD-125 and its awareness in

Belgaum city.

OBJECTIVES




Bajaj XCD-125 bike.




Statement of the Problem:-

Management problem

Management do not know new Bajaj XCD-125 bike is perceived by customers and they

also feel that time awareness level is low.

Research problem

To study and find the customers perception and customer awareness towards Bajaj XCD-

125 two wheeler bike in Belgaum.


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Purpose of the study

The purpose of the study is to know the customers perception and customer

awareness of Bajaj XCD-125 two wheeler bike in the minds of the customer and change

in buying behavior can be estimated by the study. The marketing study can be designed

in accordance with this change. It will be helpful for the managers to make decisions

hence this study should be conducted.

Scope of the Study:-

The scope of study is limited to Belgaum city and the sample size is 100.

The main important purpose of the study is to know the customers perception and

customer awareness level of Bajaj XCD-125 two wheeler vehicles and also like to know

the factors influences the purchasing of the vehicles. The study will help the company it

can find out where there competitors stand and also it help to know the customer profile.

The study covers the customers who are vehicle users in Belgaum city.

NEED FOR THE STUDY




DATA COLLECION APPROACH:

The information necessary for this survey is collected by tapping primary and

Secondary sources.


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Primary sources:

a) Questionnaire

b) Unstructured interview

Secondary sources:

a) Information from internet

b) Organization Report

Primary Data: For a study of this nature of the data is primary data it is collected

through by making survey directly from the respondents. (Questionnaire).

Secondary Data: This is been is collected through Jagajampi Auto Pvt. Ltds

Records and Reports, and Websites.

MEASUREMENTS TOOLS

For the of purpose measurement technique used for survey is questionnaire to

collect information from the respondent through personal interaction.

SELECT THE METHOD OF ANALYSIS:

Data are useful only after analysis. Data analysis involves Converting a series

recorded observations into descriptive statements and information about relationship.

Hence concerned to this project method of analysis the data will be graphical

method, Simple Percentage method.


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Analytical technique:

Statistical technique used for measuring the response using SPSS software to find

out the percentage.


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CONTENTS

- Results & Discussion with Charts & Graphs

- Summary, Conclusion & a Proposed Action Plan

With Resource Requirements & Projected

Benefits to the Organization.


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1. Do you have any two wheelers?

Table-3.1

93 89.4 93.0 93.0

7 6.7 7.0 100.0

100 96.2 100.0

Yes

No

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Diagram-3.1

NoYes

100

80

60

40

20

07

93

The information presented in table3.1 reveals that:

93% respondents own a two wheeler.

Remaining 7% respondents dont have two wheeler.


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2. If yes specify the name of the company?

Table-3.2

51 49.0 51.0 51.0

17 16.3 17.0 68.0

32 30.8 32.0 100.0

100 96.2 100.0

Hero honda

TVS

Bajaj

Total

Valid


Cumulative

Percent

Diagram-3.2

BajajTVSHero honda

60

50

40

30

20

10

0

32

17

51


From the above graph I came to know that 51% of respondents use Hero Honda

bike. 32% respondents use Bajaj companys bike and remaining 17% of respondents use

TVS companys bike.


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3. Tick 2 key factors you consider most while purchasing a bike.

35%

28%15%

9%13%

Price\Mileage

Brand

name\Mileage

Price\After sales

services

Comfort\Safety

Performance\Aust

hetic

This graph shows that 35% respondents preference given price & mileage, 28%

respondents attracted brand name & mileage. And rest of them attracted other factors.


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5. Are you aware of Bajaj XCD-125 bike?

Table-3.5

54 51.9 54.0 54.0

46 44.2 46.0 100.0

100 96.2 100.0

Yes

No

Total

Valid


Cumulative

Percent

Diagram-3.5

NoYes

100

90

80

70

60

50

40

30

20

10

0

46

54


54% of the respondents are aware of Bajaj XCD-125 bike

While 46% of them are not aware of it.


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6. How did you come to know about this bike?

Table-3.6

How did you com e to know about this bike ?

8 7.7 14.8 14.8

8 7.7 14.8 29.6

4 3.8 7.4 37.0

20 19.2 37.0 74.1

7 6.7 13.0 87.02 1.9 3.7 90.7

1 1.0 1.9 92.6

4 3.8 7.4 100.0

54 51.9 100.0

Friends

Television

Hoardings

New spapers

Road show sMagazines

Internet

Others

Total

Valid


Cumulative

Percent

Diagram-3.6

Others

Internet

Magazines

Road shows

Newspapers

Hoardings

Televis ion

Friends

60

40

20

0

7

4

13

37

7

1515


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The information presented in table3.6 reveals that;

37% of the respondents have come to know about Bajaj XCD-125 bike

through their newspaper, 15% of them through friends & 15% come to

know through media.

Nearly 13% of them from Road shows and 4% of them from magazines.

While 7% from hoardings and 7% from other sources.


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7) I own Bajaj XCD-125 bike?

Table-3.7

100 96.2 100.0 100.0

4 3.8

104 100.0

YesValid

SystemMissing

Total


Cumulative

Percent

Diagram-3.7

Yes

100

80

60

40

20

0


This graph shows that 100 % respondents own a Bajaj XCD-125 bike.


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8) I am using Bajaj XCD-125 bike since.

Table-3.8

43 41.3 43.0 43.0

18 17.3 18.0 61.0

18 17.3 18.0 79.0

21 20.2 21.0 100.0

100 96.2 100.0

1-8 months

1-6 months

1-4 months

1-2 months

Total

Valid


Cumulative

Percent

Diagram-3.8

1-2 months1-4 months1-6 months1-8 months

100

80

60

40

20

0

211818

43


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The information presented in table 3.8 reveals that;

The above graph reveals that more than 43% respondents are using bike since last 8

months.

And 21% respondents are using bike for last 2 months.

While 18% respondents are using it for last 6 months and remaining 18% respondents are

using for last 4 months.


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9) What are the features that attracted you to buy Bajaj XCD-125 bike?

Table-3.9

19 18.3 19.0 19.0

22 21.2 22.0 41.0

10 9.6 10.0 51.0

4 3.8 4.0 55.0

13 12.5 13.0 68.0

9 8.7 9.0 77.0

11 10.6 11.0 88.0

12 11.5 12.0 100.0

100 96.2 100.0

Mileage

Price

Comfort

Safety

Aesthetics

Performance

Brand nameAf ter sales services

Total

Valid


Cumulative

Percent

Diagram-3.9

Aftersale

sservices

Brandnam

e

Performance

Aes

thetics

Safety

Comfort

Price

Mileage

30

20

10

0

1211

9

13

4

10

22

19


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22% of the respondents are attracted by Price to buy Bajaj XCD-125 bike

and 25% of them because of Mileage.

13% of them are attracted for aesthetics comfort, 12% because of after

sales services and 11% of them due to brand name.

While 10% of the respondents are attracted due to comfort and 09% of

them because of maintenance.


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10) What is your experience about Bajaj XCD-125 bike?

Table-3.10

21 20.2 21.0 21.0

18 17.3 18.0 39.0

37 35.6 37.0 76.0

24 23.1 24.0 100.0

100 96.2 100.0

Very Good

Good

Neither good nor bad

Bad

Total

Valid


Cumulative

Percent

Diagram-3.10

BadNeither good nor badGoodVery Good

100

90

80

70

60

50

40

30

20

10

0

24

37

1821


61% of the respondents experiences about Bajaj XCD-125 bike is not

favourable ,

While 39% of them feel that Bajaj XCD-125 bike is favourable.


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11) Bajaj XCD-125 bike is fit for rough roads.

Table-3.11

18 17.3 18.0 18.0

20 19.2 20.0 38.0

33 31.7 33.0 71.0

29 27.9 29.0 100.0

100 96.2 100.0

Strongly Agree

Agree

Neither agree

nor dis-agree

Dis-agree

Total

Valid


Cumulative

Percent

Diagram-3.11

Dis-agreeNeither agree nor diAgreeStrongly Agree

100

90

80

70

60

50

40

30

20

10

0

29

33

2018


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JAGAJAMPI BAJAJ



33% of the respondents have neither agree nor disagree that Bajaj XCD-

125 bikeis fit for rough roads, 29% of them have disagreed and from the

analysis 20% of them have agree.

Remaining 18% respondents have strongly agreed.


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12) I am satisfied with respect to mileage of Bajaj XCD-125 bike?

Table-3.12

25 24.0 25.0 25.0

26 25.0 26.0 51.0

31 29.8 31.0 82.0

18 17.3 18.0 100.0

100 96.2 100.0

Strongly Satisf ied

Satisfied

Neither satis f ied

nor dis-satis f ied

Dis satisf ied

Total

Valid


Cumulative

Percent

Diagram-3.12

Dis satisfied

Neither satisfied no

Satisfied

Strongly Satisfi ed

100

90

80

70

60

50

40

30

20

10

0

18

31

2625


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31% of the respondents are neither satisfied nor dis satisfied with the

mileage of Bajaj XCD-125 bike, 26% of the respondents are satisfied and

from the analysis 25% of them are strongly satisfied.

Nearly 18% of the respondents are dissatisfied with the mileage.


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13) I feel price of the bike is worth its performance

Table-3.13

19 18.3 19.0 19.0

39 37.5 39.0 58.0

30 28.8 30.0 88.0

12 11.5 12.0 100.0

100 96.2 100.0

Strongly Agree

Agree

Neither agree

nor dis agree

Dis agree

Total

Valid


Cumulative

Percent

Diagram-3.12

Dis agreeNeither agree nor diAgreeStrongly Agree

50

40

30

20

10

0

12

30

39

19


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39% of the respondents have agreed that it is worth the performance of

Bajaj XCD-125 bike, 30% of the respondents are neither agee nor dis

agree and from the analysis 19% of them are strongly agree.

Nearly 12% of the respondents are dis-agree with the worth of the

performance.


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14) I feel Bajaj XCD-125 bike is comfortable for long drives?

Table-3.14

19 18.3 19.0 19.0

22 21.2 22.0 41.0

37 35.6 37.0 78.0

22 21.2 22.0 100.0

100 96.2 100.0

Strongly Agree

Agree

Neither agree

nor dis agree

Dis agree

Total

Valid


Cumulative

Percent

Diagram-3.14


100

90

80

70

60

50

40

30

20

10

0

22

37

2219


37% of the respondents are neither agree nor dis agree with the comfort

level of Bajaj XCD-125 bike for long tour, 22% of the respondents are dis

agree and from the analysis 19% of them are strongly agree.


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15) I am satisfied with after sales services of Bajaj XCD-125 bike?

Table-3.15

19 18.3 19.0 19.0

47 45.2 47.0 66.0

25 24.0 25.0 91.0

9 8.7 9.0 100.0

100 96.2 100.0

Strongly A gree

Agree

Neither agree

nor dis agree

Dis agree

Total

Valid


Cumulative

Percent

Diagram-3.15


50

40

30

20

10

0

9

25

47

19


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47% of the respondents are agree with the after sales service of Bajaj

XCD-125 bike, 25% of the respondents are neither agee nor dis agree and

from the analysis 19% of them are strongly agree.

Nearly 9% of the respondents are dis-agree with the after sales service.


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16) I feel Bajaj XCD-125 has aesthetic looks?

Table-3.16

27 26.0 27.0 27.0

49 47.1 49.0 76.0

16 15.4 16.0 92.0

8 7.7 8.0 100.0

100 96.2 100.0

Strongly Agree

Agree

Neither agree

nor dis agree

Dis agree

Total

Valid

Frequency Percent

Valid

Percent

Cumulative

Percent

Diagram-3.16


60

50

40

30

20

10

0

8

16

49

27


49% of the respondents are agree with the aesthetic look of the Bajaj

XCD-125 bike, 27% of the respondents are strongly agree and from the

analysis 16% of them are neither agree nor dis agree.

Nearly 8% of the respondents are dis-agree with the aesthetic look of the

bike.


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17) I feel maintenance of Bajaj XCD-125 is minimal.

Table-3.17

15 14.4 15.0 15.0

14 13.5 14.0 29.0

26 25.0 26.0 55.0

27 26.0 27.0 82.0

18 17.3 18.0 100.0

100 96.2 100.0

Strongly A gree

Agree

Neither agree nor

dis agree

Dis agree

Strongly dis agree

Total

Valid


Cumulative

Percent

Diagram-3.17

Strongly dis agree

Dis agree

Neither agree nor di

Agree

Strongly Agree

100

90

80

70

60

50

40

30

20

10

0

18

2726

1415


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JAGAJAMPI BAJAJ



27% of the respondents are disagree that maintenance is minimal of the

Bajaj XCD-125 bike, 26% of the respondents are neither agree nor dis

agree and from the analysis 18% of them are strongly disagree.

Nearly 15% of the respondents are strongly agree and remaining 14%

respondents are agree that maintenance is minimal of the bike.


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18) I am satisfied with the overall performance of Bajaj XCD-125 bike.

Table-3.18

13 12.5 13.0 13.0

22 21.2 22.0 35.0

37 35.6 37.0 72.0

28 26.9 28.0 100.0

100 96.2 100.0

Strongly Agree

Agree

Neither agree

nor dis agree

Dis agree

Total

Valid


Cumulative

Percent

Diagram-3.18


100

90

80

70

60

50

40

30

20

10

0

28

37

22

13


37% of the respondents neither agree nor disagree with the overall

performance of the Bajaj XCD-125 bike, 28% of the respondents dis

agree.

Nearly 22% of the respondents are agree and remaining 14% respondents

are strongly agree with the overall performance of the bike.


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Findings

From the survey of 100 samples amongst the 93% respondents have a two

wheeler & rest of dont have two wheeler.

51% respondents use Hero Honda companys bike and 32% respondents are using

the Bajaj companysbike.

54% respondents are aware of Bajaj XCD-125 bike and remaining 46%

respondents are not aware of Bajaj XCD-125 bike in Belgaum city.

The sources through which respondents came to know about Bajaj XCD-125 bike

is through newspapers which accounts for 37%, 15% respondents come through

television.

43% respondents are using Bajaj XCD-125 bike since 8 months and 21%

respondents are using bike since 4 to 6 months.

It was found that 22% respondents consider the price, 19% respondents give

preference to mileage.

Experience of 37% respondents towards Bajaj XCD-125 bike is neither good nor

bad and 24% respondents experience was bad.

29% respondents disagree about Bajaj XCD-125 bike that it is fit for rough road,

and 18% respondents are strongly agree with this statement.

31% of the respondents said that they are satisfied with respective mileage, and

18% respondents said that they are dissatisfied with respective mileage.

39% owners of Bajaj XCD-125 agree that price of the bike is worth its

performance and 12% disagree with the statement.


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37% respondents neither agree nor disagree with the statement i.e. they feel the

bike is comfortable for long drives, and 22% respondents totally disagree with

this statement.

47% respondent said that they agree with after sale services, and 9% respondents

disagree with this statement.

49% respondents said that they agree with respective aesthetic look of the Bajaj

XCD-125 bike, 27% respondents strongly agree with respective statement.

27% of the respondents disagree with the statement that Bajaj XCD-125 bikes

maintenance is minimal, and 14% respondents agree with this statement.

37% respondents said that they neither agree nor disagree with overall

performance of Bajaj XCD-125 bike. And 28% respondents disagree with this

statement.


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RECOMMENDATION

The Jagajampi Auto Pvt Ltd should put the hoardings in prime location in

Belgaum city.

The Jagajampi Auto Pvt Ltd should conduct the road shows whenever there is

new launch of Bajaj Bikes.

The Jagajampi Auto Pvt Ltd should adapt the advertisement strategy on that basis

to create the awareness level in Belgaum city.

The Jagajampi Auto Pvt Ltd newspaper ads create clutter in the mind of readers

because the ads are not specific to a particular bike it is generalized ads of all the

Bajaj bikes.

The company should improve the mileage of Bajaj XCD-125 bike. Because

maximum bike owners are not satisfied with mileage.

The maximum respondents feel that Bajaj XCD-125 bike is not comfortable for

long drive, so it is recommended to change the sakafsur and put the new smooth

sakafsur.

Maintenance cost of Bajaj XCD-125 is high, on that basis company should use

good quality spare parts. The company should improve the performance of the

bike.


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CONCLUSION

Jagajampi Auto Pvt Ltd is the only Bajaj bike showroom in Belgaum. Bajaj

Automobiles is a well known Automobile manufacturing company in the Indian scenario.

TheBajaj XCD-125 bike has more potential market. The Bajaj Company has

adapted the new technology. It has good aesthetic look, and also it has competitive price.

This helps to capture more market segment.


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Contents

Appendix

-- Questionnaire

-- Bibliography


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QUESTIONNAIREDear Sir/ Madam,

I am pleased to introduce myself as a MBA student of PES&Ts Belgaum

Institute of Management Studies, Belgaum. As a part of our curriculum I have

undertaken project to determine A study on customers perception towards Bajaj

XCD-125 and its awareness in Belgaum city. with emphasis on Jagajampi Auto

Private Limited (JGJP), Belgaum. I assure you that the valuable information provided

by you will be of great help to me and will be used for academic purpose.

1. Do you have any two wheelers?

Yes

No

If no please move to question no.4

2. If yes specify the name of the company

a) Hero Honda b) TVS

c) Bajaj d) Any other specify________

3. Tick 2 key factors you consider most while purchasing a bike.

a) Brand name e) Price

b) Safety f) Performance

c) Comfort g) Mileage

d) Aesthetic h) After sales Service


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4. Whenever you think of a two wheeler vehicle which brand comes to your mind.

5. Are you aware of Bajaj XCD-125 bike?

Yes

No

6. How did you come to know about this bike?

Friends Television Hoardings

Newspapers Road shows Any other specify:____________

Magazine Internet


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Variable 2:

1) I own Bajaj XCD-125 bike?

Yes

No

2) I am using Bajaj XCD-125 bike?

1-8 months

1-6 months

1-4 months

1-2 months

3) What are the features that attracted you to buy Bajaj XCD-125 bike?

Mileage Price Comfort

Safety Aesthetics Performance

Brand name After Sales Services Others, specify___________

4) What is your experience about Bajaj XCD-125 bike?

Very Good Good Neither Good Nor Bad

Bad Very Bad

5)Bajaj XCD-125 bikeis fit for rough roads.

Strongly Agree Agree Neither Agree Nor Dis-Agree

Dis-Agree Strongly Dis-Agree

6)I am satisfied with respect to mileage of Bajaj XCD-125 bike

Strongly satisfied Satisfied Neither satisfied Nor Dis-satisfied

Dis Satisfied Strongly Dis- Satisfied


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7)I feel price of the bike is worth its performance



8) I feel Bajaj XCD-125 bike is comfortable for long tours?



9) I am satisfied with after sales services of Bajaj XCD-125 bike?



10) I feel Bajaj XCD-125 has aesthetic looks?



11) I feel maintenance of Bajaj XCD-125 is minimal.



12) I am satisfied with the overall performance of Bajaj XCD-125.




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Personal Detail:

Name: ______________________________

Occupation: __________________________

Contact number: _______________________

Thank you for your co-operation


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Bibliography

REFERENCE BOOKS:

Marketing Management Philip Kotler PHI

Exploring Marketing Research By Zikmund Thomson Learning.

INTERNET WEBSITES:

www.bajajauto.com

www.google.com
http://www.bajajauto.com/http://www.google.com/http://www.google.com/http://www.bajajauto.com/


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DATACODE SHEET

q1 q2 q4 q5 q6 q7 q8 q9 q10 q11 q12 q13 q14 q15 q16 q17 q18

1 1 . 1 4 1 3 2 3 3 2 2 3 2 2 2 3

1 1 . 1 1 1 2 5 3 4 3 4 3 3 2 5 2

1 1 . 1 4 1 3 5 3 1 3 3 3 3 2 4 1

1 1 . 2 . 1 1 1 1 1 1 2 2 2 1 4 1

1 1 . 2 . 1 4 6 2 2 1 1 2 1 3 5 1

1 1 . 1 5 1 1 7 3 2 2 1 4 4 4 3 2

1 1 . 1 4 1 1 1 3 2 3 3 3 4 1 2 3

1 1 . 1 5 1 2 2 3 4 2 3 4 2 1 2 3

1 1 . 2 . 1 1 2 4 3 3 4 2 2 2 2 4

1 1 . 1 1 1 3 2 3 4 3 2 4 2 2 4 2

1 1 . 1 1 1 1 2 4 3 3 2 3 2 2 4 3

1 1 . 2 . 1 1 7 2 4 3 3 3 2 1 3 3

2 1 3 2 . 1 2 4 4 1 4 1 1 2 2 3 3

1 2 . 1 4 1 3 2 1 1 1 3 4 2 4 3 3

1 2 . 1 5 1 1 8 3 2 3 3 3 2 4 4 2

1 3 . 1 1 1 4 8 4 3 2 3 2 2 1 4 1

1 1 . 1 6 1 1 1 3 3 4 3 3 2 2 4 1

1 1 . 2 . 1 3 1 1 4 4 3 4 2 2 5 2

1 1 . 1 1 1 2 1 3 4 3 2 3 2 3 5 4

1 3 . 1 3 1 4 7 4 3 2 2 2 2 3 4 2

1 3 . 1 5 1 1 5 4 1 1 1 1 2 2 1 3

1 3 . 1 2 1 1 4 3 3 4 3 1 2 2 1 3

1 3 . 1 2 1 1 1 1 4 3 2 4 4 1 1 4

1 3 . 2 . 1 2 2 2 3 1 1 2 3 2 4 3

1 3 . 2 . 1 3 2 2 3 2 4 3 3 3 5 3

1 2 . 1 4 1 1 2 3 4 1 3 1 3 1 4 4

1 1 . 1 4 1 1 6 3 3 3 3 2 3 2 4 2

1 2 . 1 1 1 3 5 4 2 2 2 3 3 2 3 3

1 2 . 1 2 1 2 5 1 4 1 3 3 4 2 2 3

1 2 . 1 3 1 1 4 2 4 4 3 3 1 2 1 4

1 2 . 2 . 1 4 8 4 3 3 1 3 1 1 4 4

1 2 . 1 4 1 1 7 4 4 1 4 3 1 2 4 4

1 2 . 2 . 1 4 5 3 1 2 1 3 1 2 3 3

1 1 . 1 6 1 4 1 1 3 4 2 4 1 3 3 2

1 1 . 1 5 1 3 6 2 2 1 2 2 1 4 4 1

1 1 . 1 2 1 2 7 2 4 3 3 1 1 2 1 1

1 1 . 2 . 1 4 1 3 3 3 3 3 3 2 2 3

1 1 . 2 . 1 1 2 4 1 3 3 2 3 2 3 3

1 1 . 2 . 1 1 2 3 2 2 2 1 3 2 3 3

1 1 . 1 1 1 4 2 3 2 3 1 1 4 1 3 4

1 1 . 1 4 1 3 8 3 4 3 2 1 4 3 3 4

1 1 . 2 . 1 1 3 4 3 4 2 3 2 2 4 4

1 3 . 2 . 1 1 5 1 4 4 4 3 2 2 1 3

1 1 . 1 4 1 2 1 3 3 4 2 4 2 3 3 3


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1 3 . 1 4 1 2 2 3 4 1 4 4 2 1 1 2

1 1 . 2 . 1 4 1 2 1 2 3 3 2 1 4 3

1 3 . 2 . 1 3 2 1 3 1 2 4 2 2 4 2

1 3 . 1 5 1 4 3 4 2 3 1 4 2 1 5 4

1 3 . 2 . 1 2 7 3 4 4 4 4 2 2 5 2

1 3 . 2 . 1 1 8 4 3 2 3 3 2 3 1 2

1 3 . 2 . 1 1 1 2 1 1 2 4 1 4 2 3

1 3 . 2 . 1 1 2 1 2 2 1 2 1 1 3 4

1 3 . 1 4 1 1 5 2 2 3 3 1 1 2 4 3

1 2 . 2 . 1 4 1 4 4 4 3 4 1 2 3 4

1 2 . 1 4 1 3 1 3 3 1 4 3 2 2 1 3

1 1 . 1 4 1 1 8 1 1 1 1 3 3 1 2 2

1 1 . 1 3 1 4 8 1 4 2 2 2 3 2 4 3

1 1 . 1 4 1 3 7 2 3 3 2 4 4 1 4 2

1 1 . 1 5 1 1 6 4 4 3 2 3 3 1 3 2

1 2 . 2 . 1 1 5 3 2 4 2 3 3 1 1 2

1 2 . 2 . 1 1 1 3 1 3 2 1 3 2 2 3

1 3 . 2 . 1 1 3 2 2 2 3 2 3 2 4 4

1 3 . 2 . 1 1 5 1 4 1 4 3 2 1 5 4

1 3 . 2 . 1 2 2 4 3 2 2 4 2 3 4 4

1 3 . 2 . 1 3 2 3 3 3 3 4 2 4 3 3

1 3 . 2 . 1 4 8 3 3 3 2 2 2 4 2 4

1 3 . 2 . 1 4 7 2 3 3 4 4 2 2 5 4

1 3 . 1 4 1 2 1 1 3 4 3 1 2 2 1 2

1 3 . 1 4 1 4 2 3 3 4 3 3 1 4 2 1

1 3 . 2 . 1 2 3 3 3 1 3 2 1 1 4 1

1 3 . 2 . 1 4 3 1 3 2 2 4 1 2 3 3

1 3 . 1 2 1 3 2 4 2 1 2 3 1 2 5 3

1 3 . 1 2 1 1 7 2 1 2 2 3 4 2 4 2

1 2 . 2 . 1 1 7 3 4 3 2 1 4 2 3 3

1 2 . 1 4 1 2 1 4 4 4 1 2 3 2 5 4

1 1 . 2 . 1 4 3 2 4 1 1 1 3 2 4 2

1 1 . 2 . 1 1 2 1 3 3 2 3 3 2 3 1

1 1 . 1 4 1 1 3 1 4 4 2 3 3 2 1 3

1 1 . 1 4 1 1 4 2 2 3 2 4 3 1 1 4

1 1 . 2 . 1 3 5 3 1 1 1 3 3 2 3 2

1 1 . 2 . 1 2 5 3 4 2 4 3 1 3 3 1

1 1 . 2 . 1 4 1 3 4 2 3 4 1 1 3 3

1 1 . 1 2 1 1 2 4 2 2 2 1 2 2 4 2

1 1 . 1 2 1 1 2 4 1 1 2 2 2 2 4 4

1 1 . 1 4 1 3 1 3 1 3 2 4 2 2 1 3

1 1 . 2 . 1 2 3 2 2 4 1 1 2 1 2 3

1 1 . 1 1 1 1 6 1 3 2 2 2 2 3 5 3

1 1 . 2 . 1 3 6 4 3 2 2 2 2 3 5 3

1 1 . 1 8 1 1 7 4 3 2 4 3 2 1 2 4

1 1 . 1 8 1 4 5 3 4 1 1 1 2 1 3 4

1 1 . 2 . 1 1 8 3 4 2 3 2 3 2 5 1

1 1 . 2 . 1 2 1 4 2 3 3 3 3 3 5 4

1 1 . 1 7 1 2 8 3 1 1 2 2 3 1 5 3

2 2 2 1 8 1 4 3 1 4 2 1 2 2 3 3 3


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1 3 . 2 . 1 3 8 1 2 1 3 1 1 2 5 4

2 3 3 1 3 1 4 8 2 2 2 2 2 2 2 3 4

2 3 3 2 . 1 1 6 3 1 1 2 3 2 1 2 2

2 2 3 2 . 1 1 6 4 1 3 1 1 2 3 1 1

2 1 3 2 . 1 1 6 1 3 4 1 3 2 1 3 4

main mcp project report

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