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Buying behavior of customer towards Birla Sun life

Insurance Privet Limited

Summer Training Project Reort

Submitted to

!ttar Pradesh Technical !niversity" Luc#now

In partial fulfillment of the requirements of the degree of

$aster of Business %dministration

Prepared by: Training Supervisor:

Priya Dubey Mr. Sarvesh Mishra

MBA 3rdSemester Branch manager

Roll umber: Birla sun li!e insurance privet "td

#nrollment o.

&'()*(+

Department o! Business Administration

Technical ,ducation - Research InstitutePost$%raduate &ollege %ha'ipur()33**+ ,-.P.


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.ertificate

This is to certi!y that Priya Dubey/ pursuing MBA 3rd Semester

!rom this 0nstiute/ has prepared the summer training pro1ect report

entitled 2 buying behavior o! customer toards Birla Sun "i!e

0nsurance Pvt. "td4 in partial !ul!illment o! the re5uirements o! the

degree o! Master o! Business Administration !rom -ttar Pradesh

Technical -niversity/ "uc6no/ !or the session )*+3$)*+7.

This report is based on summer training pro1ect underta6en by

Priya Dubey a Birla Sunli!e insurance Pvt. "td. 8 9aranasi under the

supervision o! Sarvesh Mishra during the period ee6 and !ul!ills the

re5uirements o! regulations relating to the nature and standard o! MBA

course o! -. P. Technical -niversity.

0 recommend that this pro1ect report may be sent !or evaluation.

Rahul %nand Singh

;ead/ Dept. o! Business Administration


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/eclaration

0/ Priya Dubey/ hereby declare that this summer training pro1ect

report entitled 2buying behavior o! customer toards Birla Sun li!e

insurance privet "td4 has been prepared by me on the basis o! summer

training done at Birla sun li!e insurance privet "td 9aranasi during the

period ee6 under the supervision o! Servesh Mishra.

This pro1ect report is my bona!ide or6 and has not been

submitted in any !orm to any -niversity or 0nstitute !or the aard o! any

degree or diploma prior to the under mentioned date. 0 bear the entire

responsibility o! submission o! this pro1ect report.

3*thAugust )*+7 PRI0% /!B,0

MBA 3rdSemester

Department o! Business Administration

Technical #ducation 8 Research 0nstitute

P. %. &ollege/ %ha'ipur


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0D#< => &=T#TS

? Pre!ace

? Ac6noledgement

&;APT#R$+

? 0ntroduction o! the company

?0ntroduction o! the topic

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?Problem

?=b1ective

?0mportance

?Scope

&;APT#R$3

?Research methodology

&;APT#R$7

?Data analysis 8 interpretation

&;APT#R$@

?>inding 8 recommendation

&;APT#R$?&onclusion 8 limitation

?Anneure

?Bibliography


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.1%PT,R*(

Introduction of consumer behavior

2Birla Sun Life Insurance Pvt3 Ltd4


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Problem

5bjectives

Imortance

Scoe


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R,S,%R.1 $,T15/5L560


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/%T% %7%L0SIS

-

I7T,RPR,T%TI57


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.1%PT,R*8

9indings

-

Recommendation


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.1%PT,R*:

.onclusions

-

Limitation


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Bibliograhy


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%nne;ure

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