mainspree - an introduction to social selling
TRANSCRIPT
An Introduction Social Selling is now here.
Leveraging Instagram followers as a revenue source.
An online, photo-sharing social network that enables users to take pictures and share them privately or publicly to their followers.
Why do you need to be on Instagram?
Fastest growing social network in the world.
400 million monthly active users
77 millionUnited States users
34%of the U.S. digital population
106 millionU.S. users by 2018
49% of users log in daily / 28% multiple times per day.
How to use Instagram properly
The Do’s/Don’tsof InstagramDo’s and Don’ts of Instagram
The Do’s of IG
● Do Play with Built in Editing Tools● Do Post Lifestyle Photos● Do Maintain Consistency● Do Look for New Interesting Shots● Do Take Photos in Your Community● Do Post Photos Relating to Your
Audience● Do Find Creative Ways to Relate to
Trending Tags● Do Begin to Engage Your Audience● Do Look for Creative Ways to Shoot your
Product
The Don’ts of IG
● Don’t Post Bad Photos● Don’t Be Overly Promotional● Don’t Be Sporadic● Don’t Post the Exact Same Photos● Don’t Forget the Link in Bio● Don’t Forget About Geotags● Don’t Post Irrelevant Content● Don’t Misuse Hashtags● Don’t Promotions Before You Have Built
an Audience● Final Piece of Advice: NO Selfies
How to use a HashtagUnlock the Power of the Hashtag
What is a Hashtag?
Hashtag [hash-tag]: A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.
Thus, using hashtags allows you to jump into on going discussions and join in on micro communities. For example, search #makersmovement to see photos within the handcrafted goods community.
Why use Hashtags?
Hashtags are essential to social media marketing and can amplify your reach without costing you a dime. They are the keys to getting your products seen by the people who are already talking about and seeking the things you are selling.
Just search #Etsyseller and you will see loads of products from those in this community. By adding the hashtag in your own product descriptions, your photo then gets added to that discussion and flow of content.
What does this mean for businesses??
Tell Your Story
Opportunity to establish a presence and engage with consumers.
Smarter Audience30% of all U.S. internet users have Instagram accounts.
Higher Customer Engagement52X the engagement of Facebook.
No Cost to Reach AudienceFacebook’s 1.6 billion users means that reaching the users that matter to you has never been more expensive.
Instagram is a mobile worldReach your followers anywhere/anytime.
A Problem for Businesses
Creating ROI on Instagram
Dead URLsProblem: eCommerce links posted on Instagram CANNOT be clicked or copy/pasted into browsers.
Links to online stores are useless
Due to the fact that eCommerce links posted on Instagram CANNOT be clicked or copy / pasted into browsers, buyers and sellers are
“Hacking” Instagram to facilitate transactions 4 different ways.
Hack #1 - Comment w/ Email
Problem:
Seller is forced to monitor feed and make individual PayPal invoices by hand to send customer.
Customer is forced to provide to disclose private information (email address) to the public.
Hack #2 - Call or text
Problem
Seller is forced to juggle multiple conversations from individuals that may or may not buy.
Customer doesn’t want to provide credit card information over the phone.
Hack #3 - Search online
Problem
Seller must spend time creating an item in their online store AND promote it on Instagram.
Customer must first locate the store’s website link THEN search through the store to find the item.
Hack #4 - Travel to location
Seller misses out on impulse purchases because “time kills all deals.”
Customer is forced to spend the time to go out of their way to purchase the item.
Problem
Dead URLS cause:
SELLER PROBLEMS
● forced to monitor feed and make individual PayPal invoices by hand to send customer.
● forced to juggle multiple conversations from individuals that may or may not buy.
● must spend time creating an item in their online store AND promote it on Instagram.
● misses out on impulse purchases because “time kills all deals.”
BUYER PROBLEMS
● forced to provide to disclose private information (email address) to the public.
● doesn’t want to provide credit card information over the phone.
● must first locate the store’s website link THEN search through the store to find the item.
● forced to spend the time to go out of their way to purchase the item.
User hacks are slowing the process, wasting valuable time and exposing private customer information.
The Solution:
Mainspree smartphone app makes Instagram feeds “shopable.”
Solution #1Auto created eCommerce
Storefronts
Ecommerce growthEach post you make to Instagram is automatically added to your own Mainspree online store for your customers and followers to browse and purchase from.
Effortless for brands and businessesNo need to manage both an online store and Instagram.
100% MobilePost/sell anytime/anywhere and manage all from your smart phone.
ConvenienceNo more “endless quests” searching through online stores.
Followers can browse through all items in chronological order making it easy for them to find what they want to buy, then purchase securely without exposing personal information to the public.
SecuritySecure customer transactions with PayPal checkout.
Solution #2Text to buy
Impulse purchasesFollowers can make quick purchases by simply sending a text message.
How it WorksStep-by-Step
Post directly to Instagram
● Businesses create an item that is for sale and post directly to Instagram, through the Mainspree app.
Text Code in Description
● Followers will see the post with a unique product code (“2ts”) and can send a quick text message to buy the item.
Text Code in Description
● Mainspree immediately responds with a checkout link so the customer can complete the purchase.
Mutual Benefits
PrivateCustomers don’t have to expose any information such as credit card info or email addresses.
AutomatedSellers don’t have to send invoices or monitor calls and texts.
ConvenientSellers don’t have to manage an online store AND customers can have items delivered.
EfficientSellers are only notified when a sale is made AND customers can purchase an item in under a minute.
Don’t take our word for it...
“..an easy solution for our customers to buy our
posted merchandise”
“Thanks for creating this platform for the every day entrepreneur like myself.”
“I joined Mainspree to be more efficient with my time when I post items for sale...Also...to cut down
on the number of links a customer needs to click to get to sale page.”
Try it for FREE!https://itunes.apple.
com/us/app/mainspree/id933047029?mt=8
Meet our brand
www.mainspree.com
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