AN OVERVIEW FOR BRANDS WITH FOUNDATIONS

Transparent donations will revolutionise the charity industry£665million is the extra amount donors would give to charity each year

if they knew where their donations went. With Makerble, they can.

Source: New Philanthropy Capital Money For Good report, UK Giving Green Paper

If charity donations were transparent:•4.5million existing donors would give £665million extra per year•5million non-donors would start giving

£665million is the annual income of half the UK’s charities (80,000 as registered with the Charity Commission)

Makerble packages charitable work using our proprietary Help-Make-Change interface.

•HELP = the problem that a charitable project is solving•MAKE = the items in the project’s budget •CHANGE = numbered badges quantifying the difference the project has made on the ground

Allowing everyone to curate their positive impact on the worldMonthly subscription | One-off donations

With a Makerble monthly subscription, you effortlessly create the change you wish to see in the world. Makerble finds projects matching your interests and moves your money around each month to fund them;

all the while itemising, visualising and sharing the impact those projects make on the ground.

Enabling brands to deepen relationships with consumersCustomer & Employee Loyalty | Customer Acquisition | Positive Brand Equity

• the number of consumers who consider they are "ethical" has increased 7% since 2009• more consumers volunteered in their communities than voted for the government in the last election• ethical consumer behaviours have increased year-on-year despite recession. Source: GoodBrand.com

+ =

+ + On-pack Voucher

Codes=

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Brand-funded Makerble Vouchers that part-match donor’s donations (funded by tax-deductible CSR budget)e.g. Gucci’s www.ChimeForChange.org

Products where % of sale price goes to a charity projecte.g. TOMS Shoes

Vouchers codes from multiple products unlock a donation to a charity project

+

++

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Impact made to a project + Broadcast by donor + Ups donor’s score

Brands can champion their foundation’s projectsInspiring their own customers and Makerble’s audience to fund and follow those

projects too

CHAMPIONED BYCHAMPIONED BY

Brands can gift-fund their foundation’s projects, using a voucher system and checkout tailored for brand relevance

Up to a limit you controlVouchers can be distributed amongst brand’s own customer base and can be of

monetary value and gifts in-kind

Example of the brand Café Direct championing and providing vouchers for projects of the Café Direct

Producers Foundation

We provide functionality for your own website that aggregates the impact of the donations made to your foundation, inspired by the

brand To share with your own customers and stakeholders

The Change Profile embedded on your website automatically updates to publish the impact of user donations through statistics, pictures, video, and text.

Content can be time-tagged and geo-tagged to make it interactive through the Timeline and Map features.

Plus Makerble Office for internal useTo encourage and facilitate workplace giving amongst staff, boosting morale and

aiding in recruitment and retention

With social broadcasting of the Change your brand is enabling consumers to make through your foundation’s project

Peer-to-peer endorsementIncreased brand awareness through social media channels

has provided nursery places

to 3 orphans in Romania. You can help Ahmed make even more change!

Makerble deepens brands’ relationships with consumersCustomer & Employee Loyalty | Customer Acquisition | Positive Brand Equity

Brand objective Makerble features

Customer Loyalty • Branded Vouchers that make consumers’ donations to your project go further

Employee Loyalty • Group function within Makerble Office that lets colleagues/departments give together

Customer Acquisition • Social broadcasting of the Change your brand is co-creating with customers and employees

Positive Brand Equity • Discover transparent projects to support tax efficiently and display your itemised corporate impact via your brand’s Change Profile

CEO: Matt Kepple-Product oversight-Team management and recruitment-Leading investment raising-Serial innovator in behaviour change for social good; background in Marketing, insight, live charity crowd-funding events, social enterprise

Lead Developer: Sebastien Bourdu-Managing developers-Site architecture-Founded leeftr.com, comemo.org-Sandbox Fellow as is Matt Kepple

Growth Hacker: Liam Reynolds-Site Optimisation-A/B testing-Former Data Planning Partner at Engine Group servicing T-Mobile and other clients

Lead Designer: Theo Louca-Branding, look & feel, wireframes, user journeys, designs-CEO of Rawww-Led design for previous Matt Kepple ventures

Director of Social Progress: Annabel Dickson- Managing relations with charities, foundations and high-net-worth donors- PR and policy-shaping in impact & funding debates- Service- Co-founded YTFN.org with Matt Kepple- Solo world tour evaluating charities- Built 10:10’s fundraising department

Director of Brand Strategy: Kate Gault-Managing marketing and corporate clients-Advertising background: Account Director handling Walkers, Financial Times, The Stroke Association; and client-side Marketing Manager at ITV for Drama-Developed prototype for GraduateFlatmates.com with Matt Kepple

Commercial Director: Ahmed Al-aagam-Revenue, pricing, contracts, budgeting-Charity trustee, public service consultancy CEO-Management experience in fashion label, music, festivals, youth arts-Co-founded Commission for Youth Social Enterprise with Matt Kepple

Who We Are•Founder & CEO Matt Kepple has built a team from his co-founders on previous roles and ventures including DLKW and YTFN.org pop-up crowd-funding events.•Makerble is backed by UnLtd and has won awards from The RSA and Deloitte.

For enquiries, contact Kate Gault: kategault@makeworldwide.comClick forward to see how Makerble works for consumers and

foundation / charity staff

How Makerble works for consumers

1. HELP: Makerble finds charity projects that match users’ interests and social media profiles

Continue

2. MAKE: With a Makerble subscription, users set their monthly spend limit which is distributed among their project(s)

Makerble prices donations to lifestyle items e.g. ‘give a round of drinks a month’ instead of ‘give £20/month’

3. CHANGE: Makerble visualises and itemises the Change made by the user’s projects

Consumers receive a personalised monthly email newsletter and Change notifications via the Makerble Mobile app

Each user’s Change highlights can be automatically shared with their friends on Facebook, Twitter, LinkedIn

Makerble does not publish how much you have given, only the Change you have made

has provided nursery places

to 3 orphans in Romania. You can help Ahmed make even more change!

Users can subscribe to individual foundations or charities, meaning that a project from that foundation / charity will

always be a recipient of their monthly donation

How Makerble works for foundation / charity staff

Timescale

Project Work Starts

Project Work Completed

Stories traditionally

sent to donors

• Progress Updates: on-going• Change Updates: at the end

Fundraising

Project is open for donations for 3 months

Makerble enables consumers to receive project updates as they happen.Your project’s staff can be Editors or Reporters. Editors can edit/approve Reporters’ updates.

With Makerble’s Storyboard Templates your field and project staff don’t need to worry about how to tell the story of change.

At regular intervals (sample above) your field and project staff will receive an email or notification asking them a simple question about the project’s progress. Their

answer then appears as an update on Makerble.

Editors can create new templates and edit existing ones.

Day 7 Day 30 Day 45Day 1

How did today go?How did

today go?

Upload a picture of a meeting you

were in

Upload a picture of a meeting you

were in

What’s been the hardest thing so far?

What’s been the hardest thing so far?

What’s going well?

What’s going well?

Future Content Input Methods•SMS•Email•Integration with existing tech

Makerble is a transparency platform. We are creating new ways for foundations to publish content describing progress, live from the field.

Current Content Input Methods•Website•Smartphone & Tablet App

Benefits to the foundation

Makerble product feature Results

Foundation projects on Makerble Ability to increases digital fundraising income from new audiences

Change Stories about their projects across social networks

Increases awareness and consideration of foundation via social networks of users

Foundation projects on the foundation Makerble Page [optional frame on foundation’s own website]

Engages non-financial supporters and lapsed/dormant financial supporters

What else do I need to know about Makerble?

Makerble is a revolutionary tool putting people in control of their positive global impact like never before. Our marketing reflects the breadth of interest in Makerble and we have

staff assigned to these areas.

We have an ambitious plan for growth

BLOGGERS + INFLUENCERSvia Project ChampionsEnabling prominent bloggers to champion specific projects.

PRvia Marketing TeamGaining mainstream media coverage on the basis that Makerble is the first service in the world of its kind.

EMPLOYEE DONATIONS via Makerble OfficeOnly 2% of companies take up payroll giving. There is a big opportunity to give employees richer control and visibility of where donations from their salary can go.

AMPLIFYING EXISTING CSRvia Makerble Sponsored StoriesCompanies can encourage their customers to join them in donating to to the charitable projects their CSR initiative is supporting. The brand earns customer loyalty by match-funding customer donations.

UNIVERSITIES via Student Reps NetworkStudents raise £10million/year through RAG related activities. Students of today are the young professionals and higher income earners of tomorrow. We are earning their loyalty early.

SHAREABLE CONTENTVia Marketing TeamSpend change, earn Change™ campaignChange the world Your way content

• All donations are tax efficient via Gift Aid.• An additional 1% of donations pays for our payment partner.

We charge zero set-up feesWe invest 4% of each donation in our transparency infrastructure

Charity has traditionally always been about how much money you give, with Makerble it’s now about how much Change you make

Thank You

Matt KeppleCEO & FounderSandbox and RSA Fellow. Former Social Enterprise Ambassador appointed by the Cabinet Office, Top 100 Global Young Social Entrepreneursmk@makeworldwide.com | Mob: 07950 421 815

Kate GaultDirector of Brand and PartnershipsExtensive advertising and client-side experience working with major brands, charities and government departmentskategault@makeworldwide.com

We are a social enterprise based in London Bridge.We are winners of UnLtd’s Big Venture Challenge, Deloitte’s Nexters Award and RSA Catalyst.