making the most of mobile social media
DESCRIPTION
Making the most of mobile social media . A strategic guide for nonprofits. Brad Wilke Founder & Executive Director Flash Volunteer. agenda. Defining Mobile Social Media (MSM ) MSM usage and growth Key uses of MSM Essential MSM tools Telling your organization's story Case study - PowerPoint PPT PresentationTRANSCRIPT
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A strategic guide for nonprofits
MAKING THE MOST OF MOBILE SOCIAL
MEDIA
Brad WilkeFounder & Executive Director
Flash Volunteer
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Defining Mobile Social Media (MSM)MSM usage and growthKey uses of MSM Essential MSM toolsTelling your organization's story Case studyPractical exercise Questions
AGENDA
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WHAT IS MOBILE SOCIAL MEDIA?
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MSM USAGE AND GROWTH
All data from “State of the Media: The Social Media Report”, Nielsen, Q3 2011
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MSM USAGE AND GROWTH
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About 80% of active internet users visit social networks and blogs
Americans spend more time on Facebook than any other U.S. website
Nearly 40% of social media users access content from their mobile device
Internet users age 55+ have more than doubled their MSM usage since 2010
MSM USAGE AND GROWTH
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KEY USES OF MSM
Manage online social networks from mobile devices
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KEY USES OF MSM
Utilize location-based services
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KEY USES OF MSM
Create, share and consume media on the go
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KEY USES OF MSM
Connect to mobile sites via social networks
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KEY USES OF MSM
Share third-party content
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KEY USES OF MSM
Play games with friends
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ESSENTIAL MSM TOOLS
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Let your mission drive your message
Maintain unified but distinct voices in each channel
Be social, generous and relevantLess is moreEngage your audience by showing them what you do
TELLING YOUR ORGANIZATION’S STORY
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TELLING YOUR ORGANIZATION’S STORY
- Static platform with one-way information flow- Billboard and archive for organizational messaging- Portal to social media channels
- Primary audience engagement platform- Two-way dialogue- Contests, relevant articles, user-generated content- 1 to 2 posts per day (on average)
- Follow, retweet and DM to build relationships- Informal voice with different content than Facebook- 2 to 3 posts per day (on average)
- Place for longer blog posts, pics and videos- Share specific posts on other social platforms- Guest posts from industry leaders and strategic partners- Deep audience engagement
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CASE STUDY
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FLASH VOLUNTEER CAUSE CROWDS
Cause Crowds
Name
Jackson Street Clean Up!Saturday, 27 August 201110:00 AM – 2:00 PM320 17th Avenue South, Seattle, WA 98144 (Central District)
Sign in
Thanks for signing in for the Jackson Street Clean Up!
Thanks for signing in for the Jackson Street Clean Up!Share: Like
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Unique QR code for event check-ins Mix of traditional and online promotion Mobile optimized Flash Volunteer check-in page Prompt to recruit friends via Facebook and Twitter Data capture through Flash Volunteer backend Willingness of nonprofit to employ experimental approach Live tweeting via MSM Twitter app Predetermined hashtags (#HSDCPark, #nptech,
#volunteer) Periodic photo sharing on Flash Volunteer Facebook page Result: one drop-in volunteer Lessons learned:
Push notifications required for random recruitment Multiple tweeters; not just more tweets (network effects) Traditional on-site recruitment signage
FLASH VOLUNTEER CAUSE CROWDS
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FLASH VOLUNTEER CAUSE CROWDS
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Get out your mobile device (smartphone, etc.)Download Twitter mobile appLog-in via your organization’s account[If you don’t have an account, make one now]Create a post about tonight’s NetSquared
MeetupAdd #hashtags (#Seattle, #NetSquared,
#nonprofit)Add a picturePublish your tweet
PRACTICAL EXERCISE
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QUESTIONS?
@flashvolunteerFlash Volunteer
www.flashvolunteer.org