management, marketing and creative technologies department … · construct or a construction,”...

January 22, 2020

CURRICULUM VITAE BASIL G. ENGLIS, PH.D. Management, Marketing and Creative Technologies Department VOICE: 706 290-2645

Campbell School of Business MOBILE : 706 346-3764

Berry College E-MAIL: [email protected]

Mt. Berry, Georgia 30149

ACADEMIC APPOINTMENTS May 2019 – present Research Associate, University of Groningen, The Netherlands

June 2007 – 2019 Research Fellow, NIKOS (Dutch Institute for Knowledge

Intensive Entrepreneurship) and Behavioural Sciences Faculty,

University of Twente, Enschede, The Netherlands

July 1998 – present Richard Edgerton Professor of Marketing, Campbell School of

Business, Berry College, Rome, Georgia

July 2014 – present Chair, Management, Marketing and Creative Technologies

Department, Campbell School of Business

July 2000 – July 2010 Chair, Marketing Department, Campbell School of Business

July 1996 – July 1998 Associate Professor of Marketing, Campbell School of

Business, Berry College, Rome, Georgia

January 1996 – July 1996 Associate Professor of Marketing, Graduate Program in

Management, Penn State – Great Valley, PA

May 1995 – September 1995 Fulbright Scholar and Visiting Associate Professor,

Institutionen för Foretagsekonomi, University of Umeå,

Sweden

July 1988 – December 1995 Assistant Professor, Department of Marketing, School of

Business, Rutgers University – New Brunswick, NJ

Thomas Mott Teaching Award Finalist – 1991, 1992

September 1984 – June 1988 Assistant Professor, Department of Applied Psychology,

Clarkson University, Potsdam, NY

EDUCATION Post-Doctoral Dartmouth College (September 1982 – August 1984)

Culpeper Postdoctoral Fellow in Political Psychology,

Departments of Psychology and Government

Graduate Dartmouth College

Degree: Ph.D. (1983) Experimental Social Psychology

Honors: Dartmouth Graduate Fellowship

Culpepper Postdoctoral Fellowship

Undergraduate State University of New York at Stony Brook & City

University of New York – Hunter College

Degree: B.A. (1978) Psychology / Sociology

Honors: Summa Cum Laude

Honors and Distinction in Psychology

Psi Chi Award for Independent Research

mailto:[email protected]

BASIL G. ENGLIS, PH.D. PAGE 2

January 22, 2020

PUBLICATIONS: EDITED VOLUMES Englis, Basil G. and Anna Olofsson (1998), European Advances in Consumer Research, Volume

3, Provo, UT: Association for Consumer Research.

Englis, Basil G. (ed.) (1994), Global and Multinational Advertising, Hillsdale, NJ: Lawrence

Erlbaum.

PUBLICATIONS: INVITED BOOK CHAPTERS Fournier, Susan, Michael R. Solomon and Basil G. Englis (2008), “How Meanings Matter:

Resonance as a Mediator of the Meaning Strength Value Brand Equity Chain,” in Handbook

of Brand and Experience Management, Bernd H. Schmitt (ed.). Boston, MA: Elgar Publishing,

35-57.

Solomon, Michael R. and Basil G. Englis (1997), “Breaking Out of the Box: Is Lifestyle a

Construct or a Construction,” in Consumer Research: Postcards From the Edge, ed. Stephen

Brown and Darach Turley, London: Routledge, pp. 322-349.

McGrath, Mary Ann and Basil G. Englis (1996), “Intergenerational Gift Giving in Subcultural

Wedding Celebrations: The Ritual Audience as Cash Cow,” in Gift Giving: An Interdisciplinary

Anthology, ed. Cele Otnes and Richard Beltramini, Bowling Green, OH: Popular Press, pp. 123-

141.

Masters, Roger D., Denis G. Sullivan, John T. Lanzetta, Gregory J. McHugo and Basil G. Englis

(1990), “Facial Displays and Political Leadership: Some Experimental Findings, in Primate

Politics, ed. G. Schubert and Roger D. Masters, Carbondale, IL: Southern Illinois University Press,

pp. 188-206.

PUBLICATIONS: INSTRUCTIONAL MATERIALS Englis, Basil G. (1998), “The Simmons Connection,” in Consumer Behavior, Canadian Edition,

by Michael R. Solomon and Judy Zaichowsky, Englewood Cliffs, NJ: Prentice-Hall.

Estep, Frances and Basil G. Englis (1998), Test Item File: Consumer Behavior, Canadian Edition,

by Michael R. Solomon, Englewood Cliffs, NJ: Prentice-Hall.

Englis, Basil G. (1996), “The Simmons Connection,” in Consumer Behavior, Third Edition, by

Michael R. Solomon, Englewood Cliffs, NJ: Prentice-Hall.

Estep, Frances and Basil G. Englis (1996), Test Item File: Consumer Behavior, Third Edition, by


Englis, Basil G. (1994), “The Simmons Connection,” in Consumer Behavior, Second Edition, by


PUBLICATIONS: REFEREED ARTICLES AND BOOK CHAPTERS Frederiks, Arjan J., Basil G. Englis, Michel L. Ehrenhard, Aard J. Groen (2019), “Entrepreneurial

cognition and the quality of new venture ideas: An experimental approach to comparing future-

oriented cognitive processes,” Journal of Business Venturing, 34 (2), 327-347. Available online

at: https://doi.org/10.1016/j.jbusvent.2018.05.007

Kwon, Wi-Suk, Hyejeong Kim, and Basil G. Englis (2017), “Believe It or Not: Do Brands'

Green Claims and Greenness Make a Difference?” ITAA (International Textile and Apparel

Association) Annual Conference Proceedings, 74, 2pp. Available online at:

https://lib.dr.iastate.edu/itaa_proceedings/2017/

https://doi.org/10.1016/j.jbusvent.2018.05.007

https://lib.dr.iastate.edu/itaa_proceedings/2017/


January 22, 2020

Kwon, Wi-Suk, Basil G. Englis, and Manveer Mann (2016), “Do Consumers Believe Third-Party

Green-Brown Ratings: The Role of Prior Brand Loyalty and Environmental Concern,” Journal of

Business Research, 69 (3), 815-822.

Zalewska-Kurek, Kasia, Basil G. Englis, Selim Kandemir, and Paula D. Englis (2016),

“Development of market-driven business models in the IT industry. How firms experiment with

their business models,” Journal of Business Models, 4 (3), 48-67.

Goodstein, Ronald, C., Gary J. Bamossy, Basil G. Englis and Howard S. Hogan (2015), “Using

Trademarks as Keywords: Empirical Evidence of Confusion,” The Trademark Reporter, 105 (3),

732-771.

Kasia Zalewska-Kurek, Selim Kandemir, Basil G. Englis and Paula D. Englis (2014),

“Development of a Typology of Business Model Innovation,” Proceedings of the International

Council for Small Business Conference, 239-241.

Englis, Basil G. and Diane M. Phillips (2013), “Does Innovativeness Drive Environmentally-

Conscious Consumer Behavior?,” Psychology and Marketing, 30, 160-172.

van der Steen, Marianne, Paula D. Englis, and Basil G. Englis (2013), “Scientific Team

Effectiveness And The External CEO: A Study Of Biotechnology University Spin-Offs,” Industry

and Higher Education, 27, 1-11.

Bamossy, Gary and Basil G. Englis (2011), “Is Green?,” Advances in Consumer Research, 38,

719. (film abstract) (Film available at: http://vimeo.com/9432749)

Bamossy, Gary and Basil G. Englis (2010), “Does Green?,” Advances in Consumer Research, 37,

735. (film abstract) (film available at: http://vimeo.com/10409261)

Bamossy, Gary and Basil G. Englis (2010), “Talk the Green Talk, Shop the Green Walk?,”

Advances in Consumer Research, 37, 32-35.

Englis, Basil G., Paula D. Englis, Aard Groen, and Peter van der Sijde (2010), “Knowledge-

Intensive Entrepreneurship and the Voice-of-the-Consumer,” in New Technology-Based Firms in

the New Millennium, ed. Ray Oakey, Aard Groen, Gary Cook, and Peter Van Der Sijde, Emerald

Group Publishing Limited, Bingley, England, pp.147-158.

Phillips, Diane M., Basil G. Englis, and Michael R. Solomon (2010), “The Role of Innovativeness

in Environmentally Conscious Consumer Behavior,” Advances in Consumer Research, 37, 880-

882.

Englis, Paula D., Basil G. Englis, Michael R. Solomon and Laura Valentine (2009), “Using

knowledge management to gain competitive advantage in the textile and apparel value chain: A

comparison small and large firms,” in New Technology-Based Firms in the New Millennium, Vol.

VII, ed. Ray Oakey, Saleema Kauser, Aard Groen and Peter Van der Sijde, Pergamon, Oxford,

England, pp. 103-116.

Kwon, Wi-Suk, Michael R. Solomon and Basil G. Englis (2008), “Is Beauty in the Eye of the

Encoder or Decoder? A Typology of Male Looks as Perceived by American Men,” European


Wood, Natalie T., Michael R. Solomon, and Basil G. Englis (2008), “Personalization of the Web

Interface: The Impact of Web Avatars on Users’ Responses to E-Commerce Sites,” Journal of

Website Promotion, 2(1&2), 53-69.

http://vimeo.com/9432749

http://vimeo.com/10409261


January 22, 2020

Zhang, Ou, Wi-Suk Kwon, Michael R. Solomon and Basil G. Englis (2007), “Meanings of Male

Looks: A Qualitative Approach,” International Textile and Apparel Association Proceedings, 64,

4 pp., available at: http://www.itaaonline.org/displaycommon.cfm?an=1&subarticlenbr=135.

Kaiser, Susan, Michael R. Solomon, Janet Hethorn, Basil G. Englis, Van Dyk Lewis and Wi-Suk

Kwon (2006), “Menswear, Fashion, and Subjectivity,” Proceedings of the ACR Gender,

Marketing and Consumer Behavior Conference, 373-376.

Langenderfer, Jeff, Basil G. Englis, and Michael R. Solomon (2006), “The Use of Visual Images

in Online Marketing Research: Trademark and Copyright Implications, Review of Business

Research, VI (1), 22-33.

Danskin, Paula, Basil G. Englis, Michael R. Solomon, and Marla Goldsmith (2005), “Knowledge

Management as Competitive Advantage: Lessons from the Textile and Apparel Value Chain,”

Journal of Knowledge Management, 9(2), 91-102. [Reviewed (2006), “Invista’s Fabric for

Successful Differentiation,” Strategic Direction, 22(3): 12-15. Reprinted (2006), Knowledge

Management in Service Sectors, (ed) Jalaja, T. India: ICFAI.]

Englis, Basil G., Michael R. Solomon, and Paula Danskin (2005), “Web-Based, Visually Oriented

Consumer Research Tools,” in Online Consumer Psychology: Understanding How to Interact

with Consumers in the Virtual World, ed. Curt Haugtvedt, Karen Machleit, and Richard Yalch,

Hillsdale, NJ: Lawrence Erlbaum, pp. 491-509.

Wood, Natalie, Michael R. Solomon, and Basil G. Englis (2005), “Personalization of Online

Avatars: Is the Messenger as Important as the Message?" International Journal of Internet

Marketing and Advertising, 2, Nos. 1/2, 143-161.

Dhir, Krishna S., Basil G. Englis, John Grout, Paula D. Harveston, Robert Nehmer, and Adrian

Perez (2004), “Educating the Head, the Heart, and the Hands at Berry College’s Campbell School

of Business: A Framework for Assessment.” Proceedings of the 2004 Western Decision Sciences

Institute Conference, Isla Navidad, Manzanillo, Mexico, April 13-17, 2004, 2p. Atlanta, Georgia:

Decision Sciences Institute, Georgia State University. ISSN 1098-2248.

Muñoz, Carrie Lego, Gokcen Coskuner, Michael R. Solomon, and Basil G. Englis (2004) “Dressed

to the ‘Nines’: The Cognitive Categorization of Apparel Style Categories,” ITAA Proceedings, 60,

102 (abstract).

Englis, Basil G., Paula D. Harveston, Michael R. Solomon (2003), “Knowledge Management and

the Value Chain: The Asset Value of Market Research,” Proceedings of the Marketing

Management Association Conference, 158-162.

Quilty, Natalie, Michael R. Solomon, and Basil G. Englis (2003), “Icons and Avatars: Cyber-

Models and Hyper-Mediated Visual Persuasion,” in Visual Persuasion, ed. Rajeev Batra and Linda

Scott, Hillsdale, NJ: Lawrence Erlbaum, pp. 383-396.

Englis, Basil G., Paula D. Harveston, Michael R. Solomon (2002), “Knowledge Management and

the Value Chain: Leveraging Online Capabilities,” Proceedings of the Fifth International

Conference on Electronic Commerce Research (ICECR-5), 1-5.

Englis, Basil G., Paula D. Harveston, Michael R. Solomon (2002), “Exploiting Linkages Across

the Value Chain: The Potential of Using an Online Measurement, Analysis and Feedback System

to Leverage Capabilities,” Proceedings of the 2002 Western Decision Sciences Conference, 681-

683.

http://www.itaaonline.org/displaycommon.cfm?an=1&subarticlenbr=135


January 22, 2020

Langenderfer, Jeff, Basil G. Englis, and Michael R. Solomon (2002), “Copyright and Trademark

Issues in Online Market Research, Proceedings of the 2002 Western Decision Sciences

Conference, 78-80. [Recipient of the Best Paper Award in the Business Law and Ethics Track.]

Lego, Caroline, Natalie Wood, Michael R. Solomon and Darach Turley, and Basil Englis (2001),

“Real or Replica? Deciphering Authenticity in Irish Pubs,” Advances in Consumer Research, 29,

44-45.

Michael R. Solomon, Basil G. Englis and John Cornett (2002), “The Virtual Mall: Using The

Internet To Configure the Ideal Shopping Environment,” Journal of Shopping Center Research,

9(1), Spring/Summer, 27-50.

Ackert, Lucy, Bryan Church, and Basil G. Englis (2001), “The Asset Allocation Decision and

Investor Heterogeneity: A Puzzle?” Journal of Economic Organization and Behavior, 47 (4), 423-

433.

Lowrey, Tina M., Basil G. Englis, Sharon Shavitt, and Michael R. Solomon (2001), “Response

Latency Verification of Consumption Constellations: Implications for Advertising Strategy,”

Journal of Advertising, 30(1), 29-39.

Englis, Basil G. and Michael R. Solomon (2000), “Life/Style Online: A Web-Based Methodology

for Visually-Oriented Consumer Research,” Journal of Interactive Marketing, 14 (Winter), 1-13.

Englis, Basil G. and Michael R. Solomon (2000), “Consumer Dreams and Nightmares: A Web-

Mediated Study of Lifestyle Aspirations,” European Advances in Consumer Research, 4, 1-3.

Waggle, Doug and Basil G. Englis (2000), “Asset Allocation Decisions in Retirement Accounts:

An All-or-Nothing Proposition?” Financial Services Review, 9, 79-92.

McKee, Kathy Brittain, Basil G. Englis et al. (1998), “Conceptualizing Brand Placement as a

Viable Media Strategy: Perspectives and Prescriptives,” Proceedings of the American Academy

of Advertising, 305-308.

Martin, Mary C. and Basil G. Englis (1998), “FDA Regulation of Cigarette Distribution and

Promotion in the U.S.: A Review of the Issues and Cross-Country Comparison,” European


Solomon, Michael R. and Basil G. Englis (1998), “You Are Where You Sit: Interior Environments

and the Construction of Social Identity, Advances in Consumer Research, 25, 303-304.

Englis, Basil G. and Michael R. Solomon (1997), “Where Perception Meets Reality: The Social

Construction of Lifestyles,” in Values, Lifestyles, and Psychographics, ed. Lynn Kahle and Larry

Chiagurus, Hillsdale, NJ: Lawrence Erlbaum, pp. 25-44.

Englis, Basil G. and Michael R. Solomon (1997), “I Am Not …Therefore, I Am: The Role of

Avoidance Products in Shaping Consumer Behavior,” Advances in Consumer Research, 24, 61-

63.

Englis, Basil G. and Michael R. Solomon (1996),”Using Consumption Constellations to Develop

Integrated Marketing Communications,” Journal of Business Research, 37 (3), 183-191.

Englis, Basil G. and Mary Ann McGrath (1996), “An Analysis of the Framing of Women as

Marriage Partners Through Patterns of Wedding Gift Giving,” Proceedings of the Gender,

Marketing and Consumer Behavior Conference, 109-110.


January 22, 2020

Englis, Basil G. and Michael R. Solomon (1995), “To Be and Not to Be?: Lifestyle Imagery,

Reference Groups, and The Clustering of America,” Journal of Advertising, 24 (Spring), 13-28.

Pennell, Greta E. and Basil G. Englis (1995), “Boundaries and Border Crossings: Constructing

Gender Ideology through Advertising Imagery,” Proceedings of the American Academy of

Advertising, 252-256.

Solomon, Michael R. and Basil G. Englis (1995), “Consumption Constellations: Implications for

Integrated Communications Strategies,” in Integrated Marketing Communications: A Synergy of

Many Voices, ed. Jeri Moore and Esther Thorson, Hillsdale, NJ: Lawrence Erlbaum, pp. 65-86.

(Chapter reprinted as “Las constelaciones de consumo: Clave de la estrategia de comunicación

integrada,” MK. Marketing y Ventas para Directivos, 19 (MAR-APR 1997), 50-59.

Balasubramanian, Siva and Basil G. Englis (1994), “When Jay Leno Meets Veg-O-Matic: Current

Practice and Research on Infomercials,” Proceedings of the 1994 Marketing and Public Policy

Conference, 116-118.

Englis, Basil G. (1994), “‘The Play’s the Thing:’ Elements of Drama in Advertising and Their

Effects on Audience Response,” Advances in Consumer Research, 21, 374.

Englis, Basil G. and Greta E. Pennell (1994), “‘This Note’s for You … :’ Negative Effects of the

Commercial Use of Popular Music,” Advances in Consumer Research, 21, 97.

Englis, Basil G., Michael R. Solomon, and Richard D. Ashmore (1994), “Beauty Before the Eyes

of Beholders: The Cultural Encoding of Beauty Types in Magazine Advertising and Music

Television,” Journal of Advertising, 23 (June), 49-64.

Solomon, Michael R. and Basil G. Englis (1994), “Reality Engineering: Blurring the Boundaries

Between Commercial Signification and Popular Culture,” Journal of Current Issues and Research

in Advertising, 16 (2), 1-17.

Solomon, Michael R. and Basil G. Englis (1994), “The Big Picture: Product Complementarity

and Integrated Communications,” Journal of Advertising Research, 34 (January/February), 57-63.

Englis Basil G. (1993), “The Role of Affect in Political Advertising: Voter Emotional Responses

to the Nonverbal Behavior of Politicians,” in Attention, Attitude, and Affect in Response to

Advertising, ed. Eddie M. Clark, Timothy C. Brock and David W. Stewart, Hillsdale, NJ:

Lawrence Erlbaum, pp. 223-247.

Englis, Basil G. (1993), “Shills, Shams, and Swindles: Deceiving the Consumer.” Proceedings of

the American Academy of Advertising, 267-269.

Englis, Basil G. (1993), “Chills and Chuckles: The Effects of Program Context on Viewer

Responses to Television Advertising,” Proceedings of the Academy of Marketing Science, 16, 8-

14.

Englis, Basil G., Michael R. Solomon, and Anna Olofsson (1993), “Consumption Imagery in

Music Television: A Bi-Cultural Perspective,” Journal of Advertising, 22 (December), 21-34.

Englis, Basil G., Michael R. Solomon and Anna Olofsson (1993), “Music Television as Teen

Image Agent: A Preliminary Report from the United States and Sweden,” European Advances

in Consumer Research, 1, 449-451.

Englis, Basil G. (1992), “The Willing Suspension of Disbelief and Its Importance in Understanding

Advertising Effects.” Proceedings of the American Marketing Association Winter Educator’s

Conference, 203-208.


January 22, 2020

Englis, Basil G. and Greta Eleen Pennell (1992), “Candidates as Engendered Products: Prototypes

in Political Person Perception.” Advances in Consumer Research, 20, 612-619.

Englis, Basil G. and Michael R. Solomon (1992), “Consumption Constellations: Implications for

Advertising Strategy.” Proceedings of the Society for Consumer Psychology, 23-30.

Englis, Basil G. (1991), “Consumer Emotional Reactions to Television Advertising and Their

Effects on Message Recall,” in Emotion in Advertising: Theoretical and Practical Explorations,

ed. Stuart J. Agres, Julie A. Edell and Tony M. Dubitsky, Westport, CN: Greenwood Press, pp.

231-253.

Englis, Basil G. (1991), “Classically Conditioned Responses to Television Advertising,”

Proceedings of the Society for Consumer Psychology, 80-83.

Englis, Basil G. (1990), “Music Television and Its Influences on Consumers, Consumer Culture,

and the Transmission of Consumption Messages,” Advances in Consumer Research, 18, 111-114.

Englis, Basil G. and David Reid (1989), “Salesperson Expression of Emotion Influence Personal

Selling Outcomes,” Proceedings of the Society for Consumer Psychology, 79-83.

Lanzetta, John T. and Basil G. Englis (1989), “Expectations of Cooperation and Competition and

Their Effects on Observers’ Vicarious Emotional Responses,” Journal of Personality and Social

Psychology, 56, 543-554.

Sullivan, Denis G., Roger D. Masters, John T. Lanzetta, Gregory J. McHugo, Elise F. Plate and

Basil G. Englis (1987), “Facial Displays and Political Leadership,” Geste et Image.


(1986), “Facial Displays and Political Leadership: A Model of Leadership Behavior Based on

Ethology and Social Psychology,” Journal of Biological and Social Structures, 9, 319-343.

McHugo, Gregory J., Denis G. Sullivan, John T. Lanzetta, Roger D. Masters and Basil G. Englis

(1985), “Emotional Reactions to the Expressive Displays of a Political Leader,” Journal of

Personality and Social Psychology, 49, 1513-1529.

Englis, Basil G. (1984), “A Conditioning-Expectancy Theory of Vicarious Emotional Experience:

Tests of a Model,” (Doctoral Dissertation, Dartmouth College, 1983), Dissertation Abstracts

International, 46 (5-B), 3715.

Englis, Basil G., John T. Lanzetta and Katherine B. Vaughan (1982), “The Conditioning of

Counter-Empathetic Emotional Responses,” Journal of Experimental Social Psychology, 18, 375-

391.

PUBLICATIONS: IN PROGRESS OR UNDER REVIEW Fernandes Costa, Sílvia, Arjan J. Frederiks, Basil G. Englis and Paula D. Englis, “Globalists,

Incrementalists and Localists: Looking Inside the Entrepreneurial Mindset to See What Triggers

Action,” Journal of World Business, revise and resubmit.

Phillips, Diane M. and Basil G. Englis, “Green Consumption is Both Feminine and Masculine –

Just Ask the Androgynous Consumer,” Journal of Consumer Affairs, revise and resubmit.

Nohutlu, Zeynep Didem, Basil G. Englis, Aard Groen, Efthymios Constantinides, “Extrinsic and

intrinsic customer motives for participation in co-creation activities within online communities: A

taxonomy,” Creativity and Innovation Management, under review.


January 22, 2020

Englis, Paula D., Joris Heuven, Basil G. Englis, and Aard Groen, “Expert Prediction of Short-

Term and Long-Term New Venture Survival,” manuscript in preparation.

Englis, Basil G., Paula D. Englis, Aard Groen, and Kasia Zalewska-Kurek, “The Impact of

Business Panel Feedback on Nascent Entrepreneurs’ Business Plans, manuscript in preparation.

Nohutlu, Zeynep Didem, Basil G. Englis, Aard Groen, Efthymios Constantinides, and Thomas

Troch, “Antecedents and Outcomes of Customers’ Co-creation Experience: A Case Study,”

manuscript in preparation.

REFEREED CONFERENCE PAPERS AND PANELS Englis, Paula D., Joris Heuven, Basil G. Englis, and Aard Groen (2019). From Shark Tanks to

Incubator Pitch Days: Effectiveness of Experts’ Prediction of Short-Term and Long-Term

Startup Survival, paper presented at the 10th International Entrepreneurship Theory and Practice

Conference: Present and Future, June 11-14, Varna, Bulgaria. (Best paper award – 2nd place.)

Nohutlu, Didem Zeynep, Basil G. Englis, Aard J. Groen, Efthymios Constantinides (2019).

Extrinsic and Intrinsic Employee Motives For Co-Creation In Online Communities, paper

presented at the 20th International Continuous Innovation Network Conference, Odense,

Denmark.


Employee Motives to Participate in Collaborative Innovation: A Segmentation Model, paper

presented at the 2019 High Technology Small Firms Conference, Twente, The Netherlands.

Englis, Paula D., Joris Heuven, Basil G. Englis, and Aard Groen (2019). Expert Prediction of

Short-Term and Long-Term New Venture Survival, paper presented at the 2019 High

Technology Small Firms Conference, Twente, The Netherlands.

Costa, Silvia, Arjan Frederiks, Basil G. Englis, Paula D. Englis, and Aard Groen (2018).

Globalists, Incrementalists and Localists: Looking Inside the Entrepreneurial Mindset to See

What Triggers Action, paper presented at the 2018 High Technology Small Firms Conference,

Groningen, The Netherlands.

Englis, Paula D., Basil G. Englis, Aard Groen, Joris Heuven, and Kasia Zalewska-Kurek (2018).

Experts Ability to Predict Startup Firm Survival, paper presented at the 2018 International

Conference of Applied Business and Management, Porto, Portugal.

Englis, Paula Danksin, Basil G. Englis, Aard J. Groen, Joris Heuven, and Kasia Zalewska-Kurek

(2018). Experts’ Ability to Predict Start-up Firm Survival, paper presented at the 2018

International Conference of Applied Business and Management, ISAG-European Business

School, Porto, Portugal.

Fernandez-Costa, Silvia, Arjan J. Frederiks, Basil G. Englis, Paula D. Englis (2018). Globalists,

Incrementalists and Localists: Looking Inside the Entrepreneurial Mindset to see what Triggers

Action, paper presented at the 2018 High Technology Small Firms Conference, Groningen, The

Netherlands.


Extrinsic and Intrinsic Customer Motives for Participation in Co-Creation Activities in Online

Communities: A Taxonomy, paper presented at the 2018 High Technology Small Firms

Conference, Groningen, The Netherlands.


January 22, 2020

Englis, Paula D. Basil G. Englis, Joris Heuven, Aard J. Groen, and Kasia Zalewska-Kurek (2017).

Do they know what we think they know? The Predictive Ability of Business Panel Assessments

and Start-up Firm Survival, paper presented at the 2017 Academy of Management Annual

Conference, Atlanta, GA.

Heuven, Joris, Paula D. Englis, and Basil G. Englis (2017). Does It Take An Expert? Experience

Of Business Panel Members And Their Ability To Predict New Venture Performance, paper

presented at the 2017 High-Technology, Small Firm Annual Conference, Amsterdam, The

Netherlands.

Englis, Basil G., Paula D. Englis, Aard Groen, and Kasia Zalewska-Kurek (2017). Do they know

what we think they know? The effectiveness of business panel predictions on startup firm survival.

USABE (United States Association for Small Business and Entrepreneurship) Annual Conference,

Philadelphia, PA.

Englis, Basil G., Paula D. Englis, Aard Groen, and Kasia Zalewska-Kurek (2016), The Impact of

Business Panel Prediction of Entrepreneurial Success, paper presented at the 2016 High

Technology Small Firms Conference, University of Liverpool, Liverpool, England.

Englis, Basil G., Kasia Zalewska-Kurek and Paula D. Englis (2015), Development of Market-

Driven Business Models in the IT Industry: The Power of the Customer in Shaping Business

Models, paper presented at the European Business and Management Conference (sponsored by

IAFOR – The International Academic Forum), Brighton, UK.

Goodstein, Ronald C., Gary Bamossy, Basil G. Englis, and Terence P. Ross (2015), Comparative

Advertising & Initial Interest Confusion: Not All Comparison Ads are Created Equal, paper

presented at the Marketing and Public Policy Conference, sponsored by the American Marketing

Association, Washington, DC.

Zalewska-Kurek, Kasia Selim Kandemir, Basil G. Englis and Paula D. Englis (2014),

Development of a Typology of Business Model Innovation, paper presented at the 59th Annual

Conference of the International Council for Small Business. (Paper also presented by invitation

at the 2014 High-Technology, Small Firms Conference, Oldenzaal, Netherlands.)

Englis, Paula D., Basil G. Englis, Tiago Ratinho, and Jeroen Reuven, (2012), Contextual factors,

voice of the consumer and the impact of business planning on firm survival: Evidence from

knowledge intensive start-up firms, paper presented at the Research in Entrepreneurship and Small

Business Conference (RENT XXVI), Lyon, France.

Englis, Paula D., Basil G. Englis, Tiago Ratinho, and Aard Groen (2012), Survival and growth of

high tech knowledge intensive firms: The impact of the voice-of-the-consumer in business

planning, paper presented at the International Product Development Conference (EISAM)

Manchester, England.

Englis, Paula D., Basil G. Englis, Tiago Ratinho, and Aard Groen (2011), An Ear to the Ground:

The Role of the Voice-of-the-Consumer in Firm Survival for Startups, paper presented at 57th

Annual Conference of the International Council for Small Business, Stockholm, Sweden.

Bamossy, Gary J. and Basil G. Englis (2010), Is Green?, Video Ethnography presented at the 9th

Annual Film Festival, Association for Consumer Research Conference, Jacksonville, FL.


January 22, 2020

Englis, Paula D., Tiago Ratinho and Basil G. Englis and Rainer Harms (2010), The Impact of the

Extensiveness and Comprehensiveness of Business Planning and Firm Survival for Incubated

Knowledge Intensive Startup Firms, paper presented at the 24th annual conference for Research in

Entrepreneurship and Small Business sponsored by the European Institute for Advanced Studies

in Management, Maastricht, The Netherlands.

Englis, Paula D., Tiago Ratinho and Basil G. Englis (2010), Extensiveness of Business Planning

and Firm Survival: An Examination into the Drivers of Success and Survival for Knowledge

Intensive Start-up Firms, Paper presented at the Babson College Entrepreneurship Research

Conference, Laussane, Switzerland.

Bamossy, Gary J. and Basil G. Englis (2009), Talk the Green Talk, Shop the Green Walk?, special

session presentation at the Association for Consumer Research Conference, Pittsburgh, PA.

Bamossy, Gary J. and Basil G. Englis (2009), Does Green?, Video Ethnography presented at the

8th Annual Film Festival, Association for Consumer Research Conference, Pittsburgh, PA.

Englis, Basil G. and Gary J. Bamossy (2009), The Green Dilemma: Libertarian Values Trump

Communal Values, paper presented at the Association for Consumer Research Conference,

Pittsburgh, PA.

Englis, Basil G., Paula D. Englis, and Aard Groen (2009), The Role Of The Voice-Of-The-

Consumer In The Start Up Process For High Tech Knowledge Intensive Firms, paper to be

presented at the 16th International Product Development Management Conference, sponsored in

part by the European Institute for Advanced Studies in Management, Enschede, The Netherlands.

Phillips, Diane M., Basil G. Englis, and Michael R. Solomon (2009), The Role of Innovativeness

in Environmentally Conscious Consumer Behavior, working paper presented at the Association

for Consumer Research Conference, Pittsburgh, PA.

Englis, Basil G. (2008), The Voice-of-the-Consumer in High-Tech Venturing: Marketing’s Role,

presented as part of a Professional Development Workshop titled Supporting High Tech High

Ambition Entrepreneurship: Potential of a Venture Lab, Academy of Management Conference,

Anaheim, CA.

Englis, Basil G., Paula D. Englis, Aard Groen, and Peter van der Sijde (2008), Innovation in

Knowledge Intensive Startups: The Impact of the Voice-of-the-Consumer, paper presented at the

Academy of Management Conference, Anaheim, CA.

Englis, Basil G., Paula D. Englis, Aard Groen, and Peter van der Sijde (2008), The Impact of the

Voice-of-the-Consumer in the Startup Process for Knowledge Intensive Entrepreneurial Firms,

paper to be presented at the annual International High Technology Small Firms Conference,

Enschede, The Netherlands.

Englis, Basil G., Paula D. Englis, Aard Groen, and Peter van der Sijde (2007), Knowledge

Intensive Entrepreneurship and the Voice-of-the Consumer, paper presented at the annual

International High Technology Small Firms Conference, Manchester, UK.

Englis, Basil G., Michael R. Solomon, Wi-Suk Kwon and Susan Fournier (2007), Assessing Brand

Meaning Through Visualization, paper presented at the 26th Annual Advertising and Consumer

Psychology Preliminary Conference, Santa Monica, CA.

Englis, Basil G., Michael R. Solomon, Wi-Suk Kwon and Susan Fournier (2007), Visualising

Brand Meaning, paper presented at the Thought Leaders International Conference on Brand

Management, sponsored by the Academy of Marketing, Birmingham, UK.


January 22, 2020

Zhang, Ou, Wi-Suk Kwon, Michael R. Solomon and Basil G. Englis (2007), Meanings of Male

Looks: A Qualitative Approach, paper presented at the Annual Meeting of the International Textile

and Apparel Association, Los Angeles, CA.

Englis, Paula D., Basil G. Englis, Michael R. Solomon, and Aard Groen (2006), Strategic

Sustainability and Triple Bottom Line Performance in Textiles: Implications of the Eco-label for

the EU and Beyond paper presented at the Business as an Agent of World Benefit Conference,

sponsored by the United Nations and the Academy of Management, Cleveland, OH.

Englis, Paula D., Basil G. Englis, Michael R. Solomon, Laura Valentine, Nicole Bieak and Seth

Turner (2006), Using Knowledge Management To Gain Competitive Advantage In The Textile

And Apparel Value Chain: A Comparison Small And Large Firms paper presented at the 14th

High Technology Small Firms Conference, Enschede, The Netherlands.

Susan Kaiser, Susan, Michael R. Solomon, Basil G. Englis, Janet Hethorn (2006), What do Men Want? Media Representations, Subjectivity, and Consumption, Special Topic Session presented at the Eighth Marketing and Consumer Behavior Conference, Edinburgh, Scotland.

Solomon, Michael R., Basil G. Englis, and George C. Coulston (2004) The Missing Link:

Systematic Integration of Voice-of-the-Consumer Data in the Six Sigma New Product

Development Process, paper presented at the MSI Conference on Collaborative Research, Yale

University.

Dhir, Krishna, Basil G. Englis, John Grout, Paula D. Harveston, Rob Nehmer, and Adrian Perez

(2004), Educating the Head, the Heart, and the Hands at Berry College's Campbell School of

Business: A Framework for Assessment, paper presented at the Western Decision Sciences

Institute Conference, Manzanillo, Mexico.

Englis, Basil G., Paula D. Harveston, Michael R. Solomon (2003), Knowledge Management and

the Value Chain: The Asset Value of Market Research, paper presented at the Marketing

Management Association Conference, Chicago.

Muñoz, Carrie Lego, Gokcen Coskuner, Michael R. Solomon, and Basil G. Englis (2003) Dressed

to the ‘Nines’: The Cognitive Categorization of Apparel Style Categories, paper presented at the

Annual Meeting of the International Textile and Apparel Association, Savannah, GA.

Englis, Basil G., Paula D. Harveston, Michael R. Solomon (2002), Knowledge Management and

the Value Chain: Leveraging Online Capabilities, paper presented at the Fifth International

Conference on Electronic Commerce Research (ICECR-5), Montreal.

Englis, Basil G., Paula D. Harveston, Michael R. Solomon (2002), Exploiting Linkages Across the

Value Chain: The Potential of Using an Online Measurement, Analysis and Feedback System to

Leverage Capabilities, paper presented at the 2002 Western Decision Sciences Conference, Las

Vegas, NV.

Langenderfer, Jeff, Basil G. Englis, and Michael R. Solomon (2002), Copyright and Trademark

Issues in Online Market Research, paper presented at the 2002 Western Decision Sciences

Conference, Las Vegas, NV.

Englis, Basil G., Michael R. Solomon, and Paula D. Harveston (2001), Web-Based, Visually

Oriented Consumer Research Tools, paper presented at the 2001 Advertising and Consumer

Psychology Conference, Seattle, WA.


January 22, 2020

Lego, Caroline, Natalie Wood, Michael R. Solomon and Darach Turley, and Basil Englis (2001),

Real or Replica? Deciphering Authenticity in Irish Pubs, paper presented as part of special session:

"Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings,"

Association for Consumer Research, Austin, TX.

Quilty, Natalie, Michael R. Solomon, and Basil G. Englis (2001), Icons and Avatars: Cyber-

Models and Hyper-Mediated Visual Persuasion, paper presented at the annual meeting of the

American Academy of Advertising, Salt Lake City, UT.

Solomon, Michael R. and Basil G. Englis (2001), Life/Style Online: A Web-Based Consumer

Research Methodology, paper presented at the 2001 World Marketing Congress, Cardiff, Wales.

Solomon, Michael R. and Basil G. Englis (2001), Life/Style Online: A Web-Based Methodology

for Visually Oriented Research, paper presented at the 2001 COSIGN (Conputational Semiotics

in Games and New Media) Conference, Amsterdam, The Netherlands.

Bamossy, Gary, Michael R. Solomon, Basil G. Englis, and Trinske Antonides (2000), You're Not

Cool if You Have to Ask: Gender in the Social Construction of Coolness, paper presented at the

paper presented at the 5th Association for Consumer Research Gender, Marketing and Consumer

Behavior Conference, Chicago, IL.

Englis, Basil G. and Robert A. Nehmer (2000), An Agent Society to Recognize Emerging

Consumer Preferences, paper presented at the 2000 Computational Analysis of Social and

Organizational Systems Conference, Carnegie-Mellon University, PA.

Quilty, Natalie, Michael R. Solomon, and Basil G. Englis (2000), Icons and Avatars: Cyber-

Models and Hyper-Mediated Visual Persuasion, paper presented at the 19th annual Advertising and

Consumer Psychology Conference, Ann Arbor, MI.

Waggle, Doug and Basil G. Englis (2000), Asset Allocation Decisions in Retirement Accounts:

An All-or-Nothing Proposition?, paper presented at the Academy of Economics and Finance.

Ackert, Lucy, Bryan Church, and Basil G. Englis (1999), The Asset Allocation Decision and

Investor Heterogeneity: A Puzzle?, paper presented at the Eastern Finance Association

Conference, Miami, FL.

Solomon, Michael R. and Basil G. Englis (1999), Life/Style Online: A Web-Based Consumer

Research Tool, paper presented at the 6th International Conference on Recent Advances in

Retailing and Services Science, Puerto Rico, July 18-21.

McKee, Kathy Brittain and Basil G. Englis, Co-Chairs (1998), Conceptualizing Brand Placement

as a Viable Media Strategy: Perspectives and Prescriptives, Special Topic Session presented at

the annual meeting of the American Academy of Advertising, Lexington, KY.

Englis, Basil G., Michael R. Solomon, and Mary C. Martin (1998), Adolescent Girls' Identification

of Beauty Types and Perceived Congruence with Products and Brands: A Developmental

Perspective, paper presented at the annual meeting of the Society for Consumer Psychology.

Solomon, Michael R. and Basil G. Englis, Co-Chairs (1997), You Are Where You Sit: Interior

Environments and the Construction of Social Identity, Special Session presented at the annual

meeting of the Association for Consumer Research, Denver, CO.

McGrath, Mary Ann, Basil G. Englis, and Michael R. Solomon (1997), Beautiful Houses/Beautiful

People: Social Categorization and Styles of Interior Decor, paper presented at the annual meeting

of the Association for Consumer Research, Denver, CO.


January 22, 2020

Martin, Mary C. and Basil G. Englis (1997), FDA Regulation of Cigarette Distribution and

Promotion in the U.S.: A Review of the Issues and Cross-Country Comparison, paper presented

at the bi-annual European meeting of the Association for Consumer Research, Stockholm, Sweden.

Solomon, Michael R. and Basil G. Englis (1997), Broadcasting Beauty: The Role of Music

Television in the Cultural Construction of Female Appearance Ideals, paper presented at the bi-

annual European meeting of the Association for Consumer Research, Stockholm, Sweden.

Englis, Basil G. and Michael R. Solomon, Co-Chairs (1996), I Am Not …Therefore, I Am: The

Role of Avoidance Products in Shaping Consumer Behavior, Special Session presented at the

annual meeting of the Association for Consumer Research, Tucson, AZ.

McGrath, Mary Ann and Basil G. Englis (1996), An Intergenerational Analysis of Ethnic

Traditions in Wedding-Gift Giving, paper presented at the annual meeting of the Association for

Consumer Research, Tucson, AZ.

Englis, Basil G. and Mary Ann McGrath (1996), An Analysis of the Framing of Women as

Marriage Partners Through Patterns of Wedding Gift Giving, paper presented at the Third ACR

Gender, Marketing and Consumer Behavior Conference, Salt Lake City, UT.

Englis, Basil G. and Michael R. Solomon (1995) The Social Construction of Lifestyles: A

Recursive Process Model, paper presented at the Fifth Interdisciplinary Conference on Research

in Consumption, Lund, Sweden.

Englis, Basil G. and Anna Olofsson (1995), A Man's Place is NOT in the Nursery: Comparative

Evidence from the U.S. and Europe, paper presented at the annual meeting of the American

Academy of Advertising.

Pennell, Greta E. and Basil G. Englis, Co-Chairs (1995), Boundaries and Border Crossings:

Constructing Gender Ideology through Advertising Imagery, Special Session presented at the

annual meeting of the American Academy of Advertising.

Solomon, Michael R. and Basil G. Englis (1995), Consumption Constellations: Implications for

Integrated Communications Strategies, paper presented at the presented at the annual meeting of

the American Academy of Advertising.

Olofsson, Anna, Basil G. Englis, and Michael R. Solomon (1994), Music Television as an

Adolescent Consumer Socializing Agent, paper presented at the International Conference on

Youth Culture, Hasseludden, Sweden.

Englis, Basil G., Chair (1993), “The Play’s the Thing:” Elements of Drama in Advertising and

Their Effects on Audience Response, Special Session presented at the annual meeting of the

Association for Consumer Research, Nashville, TN.

Stern, Barbara B. and Basil G. Englis (1993), “Once Upon a Time … :” Advertising Drama and

Audience Empathy, paper presented at the annual meeting of the Association for Consumer

Research, Nashville, TN.

Englis, Basil G. and Greta E. Pennell, Co-Chairs (1993), “This Note’s for You … :” Negative

Effects of the Commercial Use of Popular Music, Special Session presented at the annual meeting

of the Association for Consumer Research, Nashville, TN.

Pennell, Greta E. and Basil G. Englis (1993), When “Hits” Strikeout: Loving the Song but Hating

the Product, paper presented at the annual meeting of the Association for Consumer Research,

Nashville, TN.


January 22, 2020

Englis, Basil G. and Michael R. Solomon (1993), Where Perception Meets Reality: The Social

Construction of Lifestyles, paper presented at the 12th Annual Advertising and Consumer

Psychology Conference, New York, NY.

Englis, Basil G., Chair (1993), Shills, Shams, and Swindles: Deceiving The Consumer, Special

Session presented at the annual meeting of the American Academy of Advertising, Montreal,

Canada.

Solomon, Michael R. and Basil G. Englis (1993), What is Reality?: The Blurring of Boundaries

Between Marketing and Popular Culture, paper presented at the annual meeting of the American

Academy of Advertising, Montreal, Canada.

Solomon, Michael R. and Basil G. Englis (1992), Consumption Constellations: Implications for

Integrated Communications Strategies, paper presented at the 11th Annual Advertising and

Consumer Psychology Conference, Chicago, IL.

Englis, Basil G. and Rader Hayes (1991), Infomercial Program Grammar Influences on Consumer

Responses to Product Claims, paper presented at the annual meeting of the Direct Marketing

Educators’ Conference, Boston, MA.

Englis, Basil G., Chair (1990), Music Television and Its Influences on Consumers, Consumer

Culture, and the Transmission of Consumption Messages, Special Session presented at the annual

meeting of the Association for Consumer Research, NY, NY.

Englis, Basil G. (1990), Music Television as a Viewing Context and Its Effects on Consumer

Responses to Advertising, paper presented at the annual meeting of the Association for Consumer

Research, New York, NY.

Englis, Basil G. (1989), The Reinforcement Properties of Music Videos: ‘I want my … I want my

… MTV’, paper presented at the annual meeting of the Association for Consumer Research, New

Orleans, LA.

Englis, Basil G. (1988), Consumer Emotional Reactions to Television Advertising and Their Role

as Mediators of Ad Recall, paper presented at the seventh annual Advertising and Consumer

Psychology Conference, New York, NY.

Englis, Basil G. (1987), The Role of Affect in Political Advertising: Voter Emotional Responses

to the Nonverbal Behavior of Politicians, paper presented at the sixth annual Advertising and

Consumer Psychology Conference, Chicago.

Poppo, Laura B., Basil G. Englis, John T. Lanzetta and Michael Fanselow (1985), The

Conditioning Properties of Facial Expressions: Equipotentiality, Selective Association Formation,

and Non-Association, paper presented at the annual meeting of the Eastern Psychological

Association, Boston, MA.

Englis, Basil G. (1985), The Conditioning of Counter-Empathy Toward In-Group and Out-Group

Members, paper presented at the annual meeting of the Eastern Psychological Association, Boston,

MA.

Englis, Basil G. and John T. Lanzetta (1984), The Effects of Group Categorization on Vicarious

Emotional Responses, paper presented at the annual meeting of the Eastern Psychological

Association.


January 22, 2020

Masters, Roger D., Denis G. Sullivan, John T. Lanzetta, Basil G. Englis and Gregory J. McHugo

(1984), The Role of Facial Displays in Regulating Relations in Political Groups: Some

Experimental Findings, paper presented at the annual meeting of the International Primatological

Society, Nairobi, Kenya.


(1984), Facial Displays and Political Leadership, paper presented at the Conference on Ethological

Contributions to Political Science, Tutzing, West Germany.

Sullivan, Denis G., Roger D. Masters, John T. Lanzetta, Basil G. Englis and Gregory J. McHugo

(1984), The Effect of President Reagan’s Facial Displays on Observers’ Attitudes, Impressions,

and Feelings, paper presented at the annual meeting of the American Political Science Association,

Washington, DC.

Sullivan, Denis G., Roger D. Masters, John T. Lanzetta, Gregory J. McHugo and Basil G. Englis

(1984), Facial Displays and Political Leadership: Some Experimental Findings, paper presented at

the annual meeting of the American Political Science Association, Washington, DC.


(1983), The Nature of Human Facial Displays: A Model of Leadership Based on Ethology and

Social Psychology, paper presented at the annual meeting of the Northeastern Political Science

Association, Philadelphia, PA.

Lanzetta, John T. and Basil G. Englis (1982), The Effect of Observer Expectancies on Vicarious

Emotional Responses, paper presented at the annual meeting of the Eastern Psychological

Association, Baltimore, MD.

Englis, Basil G. and John T. Lanzetta (1980), A Conditioning Model for the Acquisition of

Empathetic and Counter-Empathetic Emotional Responses, paper presented at the annual meeting

of the Eastern Psychological Association, Hartford, CT.

Englis, Basil G. (1979), The Study of Empathy as Vicarious Emotional Response: A Conditioning

Model, paper presented at the annual meeting of the Eastern Psychological Association,

Philadelphia, PA.

INVITED PRESENTATIONS Invited Webinar: So … What is an Experiment Anyway? Sponsored by the European Council for

Small Business and Entrepreneurship (Audience: Ph.D. students and junior faculty) (2020)

Invited Lecture: So … What is an Experiment Anyway? presented at the Thapar School of

Management, Thapar University, Patiala, India (Audience: Ph.D. students) (2020)

Keynote Lecture: So … What is an Experiment Anyway? Workshop entitled “Conducting

Experiments in Entrepreneurship Research,” co-sponsored by ICSB (International Council for

Small Business) and the University of Groningen (Audience: Faculty and Ph.D. students) (2019)

Research Presentation: Expert prediction of short term and long term survival. Brown Bag

Seminar, Entrepreneurship Research Group, University of Groningen, the Netherlands

(Audience: Faculty and Ph.D. students) (2018)

Invited Lectures: International Marketing, presented at the University College, University of

Groningen, the Netherlands. (Audience: Undergraduate Honors Students) (2018)

Invited Lecture: Branding and Brand Equity, presented at the Thapar School of Management,

Thapar University, Patiala, India (Audience: MBA and Ph.D. students and faculty) (2018)


January 22, 2020

Invited Key Note Presentation: Entrepreneurial Pathways to Internationalization, presented at the

15th Anniversary of NIKOS (The Dutch Institute for the Study of Knowledge-Intensive

Entrepreneurship), University of Twente, The Netherlands. (2016)

Seminar Presentation: Marketing Research for Innovation: Listening to the Voice-of-the-

Consumer, presented at the University of Groningen, The Netherlands (Audience: Entrepreneurs

enrolled in Venture Lab North). (2016)

Conference Presentation: Development of a Typology of Business Model Innovation, presented

by invitation at the 2014 High-Tech, Small Firms Conference, Oldenzaal, Netherlands.

Invited Lecture: Integration of Voice-of-the-Consumer in New Product/New Technology

Development: The Pivotless Case, presented at the University of Groningen, The Netherlands

(Audience: Masters students in business, entrepreneurship, and engineering). (2014)

Conference Presentation: “Development of a Typology of Business Model Innovation,”

Proceedings of the International Council for Small Business Conference, presented by invitation

at the 2014 High-Tech, Small Firms Conference, Oldenzaal, Netherlands (2014).

Seminar Presentation: Voice of the Consumer and the Role of Relations with Clients in the

Entrepreneurial Process: Some Evidence from Twente Entrepreneurship Support Systems,

presented at the INSCOPE Conference, Amsterdam, Netherlands (2013).

Invited Lecture: Integration of Voice-of-the-Consumer in New Product/New Technology

Development, presented at the University of Twente, The Netherlands (Audience: Visiting

Executives from Baosteel Corporation, China) (2013).

Invited Lectures: Entrepreneurial Marketing Strategy, presented at the Antwerp Management

School, University of Antwerp, Belgium (2012).

Seminar Presentation: Marketing Strategy and New Product Development:

Creating Customer Value, presented at the Venture Lab, University of Twente, Enschede, The

Netherlands (2012).

Invited Lecture: Consumers Embrace Sustainability, presented at McDonough School of Business,

Georgetown University (2011)

Doctoral Consortium Workshop: Researching Entrepreneurship, presented at the EITIM

(European Institute for Technology and Innovation Management) Doctoral Consortium,

University of Twente, Enschede, The Netherlands (2010)

Invited Lecture: Consumers Embrace Sustainability, presented at McDonough School of Business,

Georgetown University (2010)

Doctoral Consortium Workshop: Researching Entrepreneurship, presented at the EITIM

(European Institute for Technology and Innovation Management) Doctoral Consortium,


Invited Lecture: Integration of Voice-of-the-Consumer in the New Product/New Technology

Development Process, presented at McDonough School of Business, Georgetown University

(2009)

Seminar Presentation: Segmentation, Targeting and Positioning, presented at the Venture Lab,



January 22, 2020

Paper Presentation: The Role of Innovativeness in Environmentally Conscious Consumer

Behavior, presented at the Principles for Responsible Management Education Conference,

Glassboro, NJ (2009)

Invited Lecture: Integration of Voice-of-the-Consumer in the New Product/New Technology

Development Process, presented at McDonough School of Business, Georgetown University

(2008)

Seminar Presentation: Voice-of-the-Consumer in the Printing Industry, presented at the University

of Twente, Enschede, The Netherlands (2007, 2008).

Poster Presentation: Masculine Style(s): Shifting Identities and Textile/Apparel Industry

Opportunities, presented at the annual National Textile Center Forum, Hilton Head, SC (2007).

[Winner of the Director’s Award for Achievement of Project Goals in the 2nd Year.]

Poster Presentation: A Visual Approach to the Assessment of Apparel Brand Personality and its

Relationship to Brand Equity, presented at the annual National Textile Center Forum, Hilton Head,

SC (2007)

Poster Presentation: Strategic Sustainability and the Triple Bottom Line, presented at the annual

National Textile Center Forum, Hilton Head, SC (2007)

Special Session Discussion: Global Marketing: Obtaining and Executing a Fulbright, presented at

the annual American Marketing Association Summer Educators Conference, Washington, DC

(2007).

Seminar Presentation: Entrepreneurship and Knowledge, presented at the Nikos Fifth Anniversary

Seminar: Entrepreneurship Research 2020, University of Twente, Enschede, The Netherlands

(2006).

Poster Presentation: Masculine Style(s): Shifting Identities and Textile/Apparel Industry

Opportunities, presented at the annual National Textile Center Forum, Hilton Head, SC (2006).

Poster Presentation: Knowledge Management as Competitive Advantage in the Textile and

Apparel Value Chain, presented at the annual National Textile Center Forum, Hilton Head, SC

(2006).

Seminar Presentation: From Molecule Forward to Market Back: Systematic Integration of Voice-

of-the-Consumer Data in the Six Sigma New Product Development Process, presented at the

Market Led Innovative Networking in Textiles Workshop University of Twente, The Netherlands

(March 29, 2005).


Apparel Value Chain, presented at the annual National Textile Center Forum, Raleigh, NC (2005).

Poster Presentation: Charting Consumption Constellations: An Online Measurement, Analysis

and Feedback System for the Assessment of Cross-Category Consumer Preferences across the

Lifespan, presented at the annual National Textile Center Forum, Hilton Head, NC (2004).


Apparel Value Chain, presented at the annual National Textile Center Forum, Hilton Head, NC

(2004).

Paper Presentation: Visualizing the Underlying Meaning Structure of Brands, to be presented at

Branding: Activating and Engaging Cultural Meaning Systems Conference. Sponsored by the

Brand Logic Institute, Innsbruck, Austria (2003).


January 22, 2020

Poster Presentation “Charting Consumption Constellations: An Online Measurement, Analysis


Lifespan,” presented at the annual National Textile Center Forum, Hilton Head, NC (2003).

Paper Presentation: Apples to Apples? Exploring Reliability and Validity Issues in Offline Versus

Online Research, presented as part of a special session titled “The Many Faces of Online Consumer

Research” at the Society for Marketing Advances Conference (2002).

Paper Presentation: From Molecule Forward to Market Back: The DuPont Textile Research

Odyssey, presented at the Web-Based Surveys and Usability Testing Conference. Sponsored by

the Institute for International Research and The Interactive Marketing Research Organization, San

Francisco (2002).

Poster Presentation: Charting Consumption Constellations: An Online Measurement, Analysis


Lifespan, presented at the annual National Textile Center Forum, Myrtle Beach, SC. (2002)

Paper Presentation: Life/Style Online: Web Surveying Goes Visual, presented at the 2001

EXPLOR Forum: Learning from the Data of Online Research and Electronic Commerce.

Sponsored by the American Marketing Association and the A.C. Nielson Market Research Center,

Chicago, IL (2001).

Poster & Paper Presentation: Methodology for Identifying Lead Users – Seed Project Report,

presented at the annual National Textile Center Forum, Myrtle Beach, SC. (2001)

Conference Presentation: Qualitative Research Visits Hyperspace, presented at the annual meeting

of the Association for Consumer Research – “Heretical Consumer Research.” (2000).

Panel Presentation: Research and Consumer Behavior: Implications of the Electronic World,

Society for Marketing Advances Conference, Orlando, FL (2000).

Poster & Paper Presentation: Consumer Preferences for Apparel and Textile Products as a Function

of Lifestyle Imagery: Third-Year Progress Report, presented at the annual National Textile Center

Forum, Myrtle Beach, SC. (2000)

Colloquium Presentation: First Richard Edgerton Research Presentation: Consumer Research

OnLine, Campbell School of Business, Berry College, Rome, GA (1999)

Colloquium Presentation: On-Line Consumer Research, School of Human Sciences, University

of North Carolina, Greensboro (1999)

Poster Presentation: Life/Style OnLine: A Web-Based System to Track Apparel Preferences,

presented at the American Apparel Manufacturer’s Association Apparel Research Conference,

Atlanta, GA (1999).

Poster Presentation: Consumer Preferences for Apparel and Textile Products as a Function of

Lifestyle Imagery: Second-Year Progress Report, presented at the annual National Textile Center

Forum, Myrtle Beach, SC. (1999)

Colloquium Address: The Asset Allocation Decision and Investor Heterogeneity: A Puzzle? paper

presented to the Department of Finance, Georgia State University, Atlanta (1998).

Poster Presentation: Consumer Preferences for Apparel and Textile Products as a Function of

Lifestyle Imagery, presented at the American Apparel Manufacturer’s Association Apparel

Research Conference, Atlanta, GA (1998).


January 22, 2020

Poster Presentation: Consumer Preferences for Apparel and textile Products as a Function of

Lifestyle Imagery: First-Year Progress Report, presented at the annual National Textile Center

Forum, Panama City, FL. (1998)

Panel Discussant: Successes and Failures in Family Research, AMA Winter Educator’s

Conference, St. Petersburg, FL, February, 1997

Symposium Address: How and Why Does Product Placement Work, Department of Sociology,

University of Uppsala, Uppsala, Sweden, August, 1995.

Colloquium Address: Emerging Methods and Trends in Lifestyle Research, School of Business

Administration, University of Umeå, Umeå, Sweden, August 1995.

Conference Paper: Beauty Before the Eyes of Beholders: The Cultural Encoding of Beauty Types

in Magazine Advertising and Music Television, paper presented at the New Jersey All-State

Marketing Conference, Wayne, NJ, April 1993.

Symposium Address: Reality Engineering: Blurring the Boundaries Between Commercial

Signification and Popular Culture, paper presented as part of a symposium titled “Humanistic

Perspectives on Marketing: The View from Within,” Rutgers University Center for Historical

Analysis, November 1992.

Conference Paper: Consumption Constellations: Implications for Marketing Strategy, paper

presented at the annual American Marketing Association Collegiate Conference, New Orleans,

LA, April 1992.

Conference Paper: Consumption Constellations: Implications for Lifestyle Segmentation, paper

presented at the New Jersey All-State Marketing Conference, New Brunswick, NJ, December

1991.

Colloquium Address: The Role of Emotion in Advertising Effectiveness: Stimulus and Response

Analyses, School of Journalism and Mass Communication, University of Wisconsin at Madison,

February 1990.

Symposium Chair: Reports from the Annual Advertising and Consumer Psychology Conference,

presented at the annual meeting of the Society for Consumer Psychology, Division 23 of the

American Psychological Association, Boston, MA, August 1990.

Symposium Address: Research Issues in Cross-Cultural Consumer Psychology, Presented at the

annual meeting of the Society for Consumer Psychology, Division 23 of the American

Psychological Association, Boston, MA, August 1990.

RESEARCH GRANTS Berry College 2006/2009: U.S. Department of Commerce, National Textile Center –

“S06-AC01 – Strategic Sustainability and the Triple Bottom Line” (approx.

$500,000)

2006/2009: U.S. Department of Commerce, National Textile Center –

“S06-AC04 – A Visual Approach to the Assessment of Apparel Brand

Personality and its Relationship to Brand Equity” (approx. $600,000)


“S05-AC02 – Masculine Styles: Shifting Identities and Textile & Apparel

Opportunities” (approx. $900,000)


January 22, 2020


“S03-AC01 – Knowledge Management as Competitive Advantage in the

Textile and Apparel Value Chain” (approx. $550,000)


“Charting Consumption Constellations: An Online Measurement, Analysis

and Feedback System for the Assessment of Cross-Category Consumer

Preferences across the Lifespan” (approx. $530,000)

2000/2002: U.S. Department of Commerce, National Textile Center Seed

Grant – “Methodology to Assess Design Preferences of Lead Users”

($50,160)


“Consumer Preferences for Apparel and Textile Products as a Function of

Lifestyle Imagery” ($448,000)

Penn State University 1996/1997: Innovations in Teaching Grant – “Development of Multimedia

Case Materials for Teaching Marketing Management” ($7500)

Rutgers University 1994/1995: Fulbright–Hays Grant – U.S. Visiting Lecturer/ Research

Scholar Program. University of Umeå, Umeå, Sweden ($10,000)

1994/1995: Livingston College Distinguished Fellows Award – “Mass

Media and Marketing in a Multicultural Society” ($2500)

1993/1994: American Academy of Advertising Grant “Chronometric

Explorations of Consumption Constellations and their Implications for

Advertising Strategy,” with Michael Solomon, Tina Lowery (Rider

College), and Sharon Shavitt (University of Illinois) ($3000)

1993/1994: American Marketing Association Grant “Visual Background

and its Relation to the Effectiveness of Advertising Communications,” with

Michael Solomon ($1700)

1993/1994: Rutgers Research Council Grant “The Role of Program

Context in the Processing of Embedded Ads,” with L.J. Shrum ($1000)

1992/1993: American Marketing Association Grant “The Application of

Consumption Constellations to Lifestyle Merchandising Strategies,” with

Michael Solomon ($1500)

1991/1992: American Marketing Association Grant “Charting

Consumption Constellations,” with Michael Solomon ($1250)

1989 to 1991: U. S. Department of Agriculture Low Input Sustainable

Agriculture Project Grant “Marketability of Low-Input Sustainable

Agricultural Produce,” with Dan Strombom and Clare Liptak ($60,621)

1989: Rutgers Research Council Grant “Psycho-physiological

Investigations of Emotional Responses to Persuasive Communications”

($1,500)

1988: Rutgers Research Council Grant for Newly Appointed Faculty “Role

of Emotion as a Mediator of Persuasion” ($1,000)


January 22, 2020

Clarkson University 1986: Clarkson Teaching Improvement Grant “Computer-Based Teaching

Systems ($2,500)

1985: U.S. Steel Fund Grant “Psychophysiology of Emotional Responses

to Persuasive Communications” ($1,000)

PROFESSIONAL ACTIVITIES AND AFFILIATIONS

Conference Organizing Arrangements Committee Member (2001-2002) for the Association for

Consumer Research North American Conference.

Program Committee Member (1993-1994; 1998 -1999) for the Association

for Consumer Research Conference.

Co-Chair with Anna Olofsson of the 1997 European Association for

Consumer Research Conference, Stockholm, Sweden

Co-Chair with D. Frederick Baker of the 1990 Advertising and Consumer

Psychology Conference, sponsored by the Society for Consumer

Psychology (Division 23 of the American Psychological Association), the

Marketing Science Association, and the McCann-Erickson advertising

agency.

Ad-Hoc Journal Journal of Advertising

Reviewer Consumption, Markets and Culture

Journal of Consumer Psychology

Journal of Consumer Research

Progress in Consumer Research

Journal of Business Research

Psychology & Marketing Journal of Applied Psychology

Journal of Applied Social Psychology

Journal of Personality and Social Psychology

Journal of Public Policy and Marketing

Conference Reviewer Association for Consumer Research

American Academy of Advertising

American Marketing Association

Academy of Marketing Science

Society for Consumer Psychology, Division 23 of

the American Psychological Association

Board Member American Academy of Advertising (1993-1995) Society for Consumer Psychology, Division 23 of the

American Psychological Association (1990-1991)

Professional Association for Consumer Research

Affiliations American Marketing Association

American Psychological Association: Society for Consumer

Psychology


January 22, 2020

TEACHING EXPERIENCE AND INTERESTS

Berry College Consumer Behavior, Marketing Research, Marketing Management,

Personal Selling, Advanced Marketing Seminar, Honors Seminar: Culture

and Consumption, Principles of Marketing, Strategic Marketing (graduate

/undergraduate), e-Commerce Marketing Strategy, E Pluribus Unum

Penn State University Marketing Management, International Marketing, Consumer Behavior,

Thesis Supervision (graduate)

Rutgers University Principles of Marketing, Consumer Behavior, Political Marketing,

Advertising, Honors and Doctoral Thesis Supervision (graduate and

undergraduate)

Clarkson University Principles of Marketing, General Psychology, Research Methods in

Psychology, Human Motivation (graduate /undergraduate)

GRADUATE THESIS AND DISSERTATION COMMITTEES University of Twente Zegnep Didem Nohutlu, Doctoral Qualifying Committee, Doctoral

(The Netherlands) Dissertation Committee

Lisa Bakir, Doctoral Qualifying Committee

Arjan Frederiks, Doctoral Dissertation Committee

Victor A. Chavez, Doctoral Dissertation Committee

Janina Banis – den Hertog, Doctoral Dissertation Committee

Efthymios Constantinides, Doctoral Dissertation Committee

Sukon Wu, Masters Thesis Committee

Theresa Kreimer, Masters Thesis Committee

Margit Bode, Masters Thesis Committee

Selim Kandemir, Masters Thesis Committee

Leoni Kruse, Masters Thesis Committee

Tamara Simmons, Masters Thesis Committee

Yvonne Groenveld, Masters Thesis Committee

Siswa van Riesen, Masters Thesis Committee

Auburn University Adel Sakr, Doctoral, Qualifying Examination Committee

Gokcen Coksuner, Masters Thesis Committee

Carrie Lego, Masters Thesis Committee, Doctoral Qualifying

Examination Committee, Doctoral Dissertation Committee

Stephanie McFee, Masters Thesis Committee

Natalie Wood, Doctoral Qualifying Examination Committee; Doctoral

Dissertation Committee

Ou Zhang, Masters Thesis Committee

Rutgers University Karen Briefer, Doctoral Qualifying Examination Committee

Greta Pennell, Doctoral Qualifying Examination Committee; Doctoral

Dissertation Committee

UNIVERSITY SERVICE

Berry College • Berry College Ad hoc Marketing Committee (2017-)

• Campbell School Promotion and Tenure Committee (2016-)

• Chair, Campbell School Management Information Systems Search

Committee (2016-2017)


January 22, 2020

• Campbell School Leadership Team (Joyce Heames, Chair)

(2016-)

• Campbell School Graduate Curriculum and Policy Committee

(2014-)

• Berry College Information Technology Committee (2007-)

• Berry College SACSCOC Re-Accreditation Committee (2015-

2018)

• Campbell School Executive Committee (John Grout, Chair) (1996-

2010; 2014-2016)

• Berry College VP Marketing Search Committee (2016)

• Berry College IT Committee: Ad hoc Committee on Course

Hybridization (Penny Evans-Plant, Chair) (2015-2016)

• Berry College Institutional Effectiveness Committee (2008-2015)

• Faculty Hearing Committee (2014-2015)

• Ad hoc Committee on Faculty Compensation (Todd Timberlake,

Chair) (2013-2014)

• Chair, Undergraduate Curriculum Policy Committee (2010-2013)

• Campbell School Tenure and Promotion Committee (2011-2014)

• Chair, Marketing Department (2000-2010)

• Berry College Promotion and Tenure Advisory Committee (2007-

2010)

• Berry College Provost Search Committee (Betty Ann O’Neill,

Chair) (2007)

• Berry College Planning Council (Kathy McKee, Chair) (2006-

2008)

• Campbell School Undergraduate Curriculum Committee (John

Grout, Chair) (2005 –2007)

• Campbell School Graduate Curriculum Committee (John Grout,

Chair) (2004-2005)

• Campbell School Tenure and Promotion Committee (2000–2002,

2004–2005)

• Academic Council Computer Literacy Subcommittee (Chair) (2005

–2006)

• Berry College Public Relations Search Committee (Betty Ann

O’Neill, Chair) (2005)

• Berry College Institutional Review Board (2001-2005)

• Berry College Shared Software Taskforce (Todd Timerlake, Chair)

(2005 –)

• Campbell School Marketing Search Committee (Chair, 2002-2003;

2004)

• Campbell School Intellectual Contributions Committee (Chair,

2001-2004)

• Faculty Advisor to Beta Sigma Delta (1997-2002)

• Academic Council (2001-2002, 2005-2007)

• Berry College Web Manager Search Committee (Karillon Rogers,

Chair) (2001)

• Berry College Public Relations Search Committee (Betty Ann

O’Neill, Chair) (2001)


January 22, 2020

• College Tenure and Promotion Advisory Committee (2000–2001)

• Strategic Planning Committee (1998–2001; Chair 2000–2001)

• Berry College Web Task Force (Tim Farnham, Chair) (2000–

2001)

• Campbell School Graduate Curriculum Committee (Cherry

Granrose, Chair) (2000–2001)

• Coordinator, Marketing Area (1998–2001)

• Honors Council (Peter Lawler, Chair) (1997–2000)

• Faculty Search Committee (1996–2000)

• Faculty Development Committee (Doyle Mathis, Chair) (1997–

2000)

• Faculty Advisor to the Marketing Society (1997–1999)

• Planning Council (Pres. Colley, Chair) (1997–1999)

• Marketing and Recruiting Committee (Bo Sockwell, Chair) (1997–

1998)

• Curriculum Committee (John Grout, Chair) (1996–1998)

• Internship Development Committee (1996–1998)

• Multimedia Development Committee (1996–1998)

• International Studies Committee (Chaitram Singh, Chair)

(1996–1997)

Penn State University • Chair, Faculty Search Committee-Marketing (1996)

• Masters Thesis Screening Committee (Eric Stein, Chair) (1996)

Rutgers University • Director, Levin Behavioral Laboratory (1989–1995)

• Agricultural Economics Search Committee for Marketing (1992–

1993)

• Livingston College Admissions Committee (1992–1993)

• School of Business AT&T Multimedia Classroom Project (1991–

1992)

• Faculty Advisor to the Marketing Society, with

Michael Solomon (1991–1993)

• Chair, School of Business Planning Committee (1991–1992)

• Faculty Advisor to the Golden Key Honor Society,

with Martin Markowitz (1989–1991)

• Busch Campus Retail Space Project Review

Committee (Richard Norman, Chair) (1989–1990)

• School of Business Planning committee (Yaw

Mensah, Chair) (1989–1990)

• Department Committee for Teaching Evaluation

(1988–1989)

• Belcore Masters in Information Technologies Proposal Committee

(David Goodman, Chair) (1988–1989)

BUSINESS EXPERIENCE Seminars & Natural Marketing Institute, Philadelphia, PA; Mass Roots,

Presentations Boulder, CO; PPG Industries, Inc., Pittsburgh, PA; Delve, Inc., St.

Louis, MO; REI, Seattle, WA; E.I. du Pont de Nemours and

Company, Wilmington, DE; Black & Decker, Inc. – Towson,

MD; Ten Cate, Enschede, The Netherlands; Claritas, Inc. –


January 22, 2020

Washington, DC; The Limited, Inc., Cincinnatti, OH; Target, Inc.

– Minneapolis, MN; William Carter Corporation – Jonesboro, GA;

Teen Research Unlimited – Chicago, IL; EdaFlow – Atlanta, GA;

VF Corporation Research Directors Meeting --Nashville, TN;

Young & Rubicam – NYC; VF/Jeanswear (Wrangler) –

Greensboro, NC; Cone Mills – Greensboro, NC; Milliken Design

Group – LaGrange, GA; Levi-Straus – San Francisco; Coopers and

Lybrand – New York, NY; SRI International – Menlo Park, CA;

Umeå Marketing Association – Sweden; Resumé – Stockholm;

DDB Needham – Chicago; Bakker Spielvogel Bates – NY; Lowe

Marchalk – NY; Response Analysis – Princeton; McCann Erickson

– NY; Campbell Mithuen – Chicago; Arbor Research, Philadelphia

Consultancies • Expert Witness and Consumer Research - Foley & Lardner, LLP,

New York, NY. Herman Miller, Inc. v. Belnick LLC, (Case No.

1:18-cv-05012-WMR) (2019-)

• Consulting Expert and Consumer Research - Gibson, Dunn &

Crutcher, Washington, DC. Callaway Golf Company (pre-filing of

litigation) (2019)

• Consulting Expert - Mintz, Levin, Cohn, Ferris, Glovsky and

Popeo, P.C., Boston. HP Hood LLC v. Cytosport, INC. (Muscle

Milk) (2018-2019)

• Expert Witness - Barnwell Whaley, Charleston, SC. SafeRack,

LLC vs. Bullard Company (Civil Action No.: 2:17-cv-1613-RMG)

(2018-2019)

• Expert Witness - Middleton Reutlinger, LLC, Louisville, KY.

Primary Health, Inc. (HCA) v. The Urgent Care Group, PA (US

Patent and Trademark Office, Trademark Trial and Appeal Board

Opposition No.: 91244587) (2018-2019)

• Expert Witness and Consumer Research - Flyer & Flyer, Newport

Beach, CA. H.I.S.C, Inc. and DePalma Enterprises, Inc. v.

Franmar International Importers, Ltd.; Maria Rajanayagam Ravi

Industries Limited (Case No. 16CV0480JAH WVG) (2018-2019)

• Consulting Expert - Gibson, Dunn & Crutcher LLP, Washington,

DC. Brooks Sports, Inc. v. Anta (China) Co. (Civil Action No.

1:17-cv-01458) (2018-2019)

• Expert Witness and Consumer Research - Foley & Lardner, LLP,

Los Angeles, CA. Herman Miller, Inc. v. Blumenthal Distributing,

Inc. et al. (C.D. Cal. Case No. 2:17-cv-04279 JAK-SP) (2018)

• Expert Witness and Consumer Research - Gibson, Dunn &

Crutcher, Washington, DC. World Wildlife Fund, Inc., v. Panda

Restaurant Group, Inc. (TTAB Opp. No. 91234801) (2017-)

• Consulting Expert - Munger, Tolles & Olson LLP, Los Angeles,

CA. Federal Trade Commission v. 1-800 Contacts, Inc. (2017-

2018)

• Expert Witness and Consumer Research - Bell Gully, Aukland,

NZ. CrossFit v. Beddie (CIV-2014-409-000733) (2016-)


January 22, 2020

• Expert Witness - Sneed PLLC, Davidson, NC. Sturgis Motorcycle

Rally, Inc. v. Kenton D. Mortimer (Case No.: 2:14-cv-175-WCO)

(2016)

• Consulting Expert - Butler Snow LLP, Birmingham, AL. Snac

Lite LLC v. Nuts ‘N More LLC (Case No.: 2:14-CV-1695-RDP)

(2016-2017)

• Consulting Expert and Consumer Research - Mintz, Levin, Cohn,

Ferris, Glovsky and Popeo, P.C., San Diego, CA. CrossFit, Inc., v.

National Strength and Conditioning Association (14CV1191 JLS

KSC) (2015-)

• Expert Witness - Middleton Reutlinger, LLC, Louisville, KY.

American Cruise Lines, Inc. v. HMS American Queen Steamboat

Company LLC and American Queen Steamboat Operating

Company LLC (C.A. No. 13-324-RGA) (2014-)

• Consulting Expert and Consumer Research - Gibson, Dunn &

Crutcher, Washington, DC. Discovery Communications (pre-

filing of litigation) (2016-2017)

• Expert Witness and Consumer Research - Baker & Hostetler LLP,

Philadelphia, PA. Hunter Douglas NV (USPTO Action and pre-

filing of litigation (2016-2017)

• Expert Witness and Consumer Research - Kilpatrick Townsend &

Stockton LLP, Atlanta, GA. Adidas America, Inc. V. Skechers

USA, Inc. (Case No. 3:15-cv-01741-JE) (2016)

• Consulting Expert - Faruki & Ireland, PLL, Dayton, OH and Weil,

Gotshal & Manges LLP, New York, NY. Dino Rikos et al. v. The

Procter & Gamble Company (11-CV-00226-TSB) (2013-2017)

• Consumer Research - Caterpillar, Inc. and Foley & Lardner, LLP,

New York, NY. (2015-2016)

• Consumer Research - Papa John’s, Inc, Louisville, KY. (2015-

2016)


New York, NY. Blumenthal Distributing, Inc. et al. v. Herman

Miller, Inc. (Case No: 5:14-cv-01926-JAK-SPx) (2015-2016)

• Expert Witness and Consumer Research - Sneed PLLC, Davidson,

NC. PGI Polymer, Inc., v. Church & Dwight Co., Inc., et al.,

(Case No. 3:15-cv-00214-FDW-DSC (W.D.N.C. 2015)) (2015-

2016)

• Consulting Expert - Orrick, Herrington & Sutcliffe, LLP, Menlo

Park, CA. Scat Enterprises, Inc., v. Chrysler Group LLC (Case

No. 2:14-cv-07995 GHK (MANx)) (2015-2016)

• Consulting Expert and Consumer Research - Crowell & Moring,

Washington, DC Spark Networks USA, LLC v. Smooch Labs Inc.

(Case # 1:2014cv09027) (2015)

• Expert Witness - Sneed PLLC, Davidson, NC. Sturgis Motorcycle

Rally, Inc. v. Rushmore Photo & Gifts, Inc., JRE, Inc., Carol

Niemann, Paul A. Niemann, and Brian M. Niemann, and Wal-Mart

Stores, Inc. (Civil No. 11-5052-Jl V) (2015)


January 22, 2020

• Consulting Expert - Edward Hine, PC, Rome, GA. Home Legend,

LLC v. Mannington Industries, Inc. (C.A. No. 4:12-CV-237 HLM)

(2015)

• Consulting Expert - Choate Hall & Stewart LLP, Boston, MA.

Alexander Sierra et al. v. Progressive Direct Insurance Company

(Civil Action No. 12-cv-30020) (2013-2015)


New York, NY. Booking.com trademark registration - U. S.

Patents and Trademark Office (2013-2014)

• Expert Witness and Consumer Research - Sheppard Mullin Richter

& Hampton LLP, Palo Alto, CA. Moto Group LLC v. S&S

Cycles, Inc. (1:13-cv-00164) (2013-2014)

• Consulting Expert - Dentons US, LLP, Kevin Sterk and Jiah

Chung v. Redbox Automated Retail LLC (Case No.: 11-CV-0172

Case No.: 11-CV-01729) (2013-2014)

• Expert Witness and Consumer Research - Holland & Knight, LLP,

Boston, MA. Hasbro, Inc. v. Asus Computer International, Inc.

(CV11-10437) (2012-2013)

• Consulting Expert and Consumer Research - Finnegan, Henderson,

Farabow, Garrett & Dunner, L.L.P., Washington D.C. Under

Armour, Inc. v. Body Armor Nutrition, LLC. (Case No. 1:12-cv-

01283-JKB) (2012-2013)

• Consulting Expert - Paul, Hastings, Janofsky & Walker LLP,

Atlanta, GA. Newire, Inc. v. Southwire Company (Chancery

Court for the State of Tennessee 18th Judicial District (Sumner

County) (Case No. 2011C-21) (2012-2014)

• Expert Witness and Consumer Research - Bonezzi Switzer Murphy

Polito & Hupp Co. L.P.A., Cleveland, OH, Lisa Margolis et al. v.

Atlantic Coast Media Group LLC and Hydroxatone LLC (Class

Action Complaint, Civil Action No. ) (2012-)

• Consulting Expert - Lowe Graham Jones, Seattle, WA, Deckers

Outdoor Corporation v. Tom Romeo and Romeo & Juliette, Inc

(United States District Court Central District of California Case

No. cv-10-8489 C.D. Cal.) (2012)

• Expert Witness and Consumer Research - Middleton Reutlinger,

LLC, Louisville, KY. HCA-HealthONE LLC v. UnitedHealth

Group, Inc. (US Patent and Trademark Office, Trademark Trial

and Appeal Board Opposition No.: 91186280; Case No. 1:10-cv-

01633-WYD -BNB) (2010-2012)


Washington, DC. Association for Financial Professionals v.

Institute of Management Accountants (US Patent and Trademark

Office, Trademark Trial and Appeal Board Opposition No.:

91/195,214) (2011-2012)

• Expert Witness and Consumer Research - Holland & Knight, LLP,

Boston, MA. David Kirschner v. Hasbro (Case No. CV09-3469)

(2010-2011)


January 22, 2020


Washington, DC. Weightwatchers v. Curves (Civil Action No.

1:2009-cv-08972 (MGC) (2009-2011)

• Expert Witness and Consumer Research - Gibson, Dunn &

Crutcher, Washington, DC. American Airlines, Inc. v. Yahoo!,

Inc. (Civil Action No. 4-08CV-626-A) (2009)

• Consulting Expert and Consumer Research - Rader, Fishman &

Grauer PLLC, Detroit, Michigan. Citizens Banking Corporation v.

Citizens Financial Group, Inc. and Charter One Bank (National

Association Case No. 2:07-cv-11514) (2007-2008)

• Expert Witness - White & Case, LLP, New York, New York.

Huber Engineered Woods v. Pactiv Corporation (US District

Court, Western District of North Carolina Civil Action No. 3:07-

CV-00503) (2007-2008)

• Consumer Research - The Venice Chronicles, Toronto, Canada

(2007)

• Data Analysis/Market Segmentation - Kelton Research, Inc., Los

Angeles, CA (2007)

• Market Segmentation and Strategic Planning - Mass Roots, Inc.,

Boulder, CO (2007)

• Expert Witness - Cooley Godward Kronish LLP, New York, New

York. True & Dorin Medical Group, P.C. et al. v. Leavitt Medical

Group., P.A. et al. Case No. 06-CV-00092 (PKC) (2007)

• Expert Witness and Consumer Research - David Erikson, ESQ.,

Los Angeles, CA. Libertine v. Aquarius Rags dba A.B.S. (U. S.

District Court, Central District of California Case No. CV06-2417)

(2006-2007)

• Expert Witness - Holland & Knight, LLP, Portland, OR SilentAir

v. Maytag et al. (American Arbitration Association, Denver, CO

Case No. 77133 0022205NADE) (2006)

• Market Research, Strategic Planning and Organizational

Development - PPG Industries (2005 –2008)

• Expert Witness - Genovese Joblove & Battista, PA, Miami, FL,

Terranet Investments, L.C. v. Gap, Inc. (2004 - 2006)

• Expert Witness - White & Case, LLP, New York, NY AARP v.

Kramer Lead Marketing, Choicepoint, Kramer (U. S. District

Court, Middle District of Florida Case No. 3:03cv1033-J-99 MCR)

(2004-2006)

• Expert Witness - Baker & Hostetler, LLP, Columbus, OH, Delmas

Baughman, et al. v. State Farm Mutual Automobile Insurance

Company (Case No. CV 95 08 2982) (2004-2005)

• Expert Witness and Consumer Research - Kronish Lieb Weiner &

Hellman LLP, New York, NY; 1-800-Contacts, Inc. and Vision

Direct, Inc. v. WhenU.com, Inc. (Case No. 02-CV8043) (2004-

2005)

• Market Research/Benchmarking - eBay (2004)

• Market Research and Strategic Planning - Black & Decker, Inc.,

Towson, MD (2002-2004)


January 22, 2020

• Market Research - Simon, Schindler & Sandberg, PA, Miami, FL,

World Office Products v. Wells Fargo & Company (Case No.

CGC-03-425497) (2004)

• Market Research - Timberland (2004)

• Expert Witness and Consumer Research - Kronish, Lieb, Weiner &

Hellman, L.L.P., New York, NY 1-800-Contacts, Inc. v.

WhenU.com, Inc. and Vision Direct, Inc. (U. S. District Court,

Eastern District of Michigan Case No. 02-CV8043) (2003-2004)

• Market Research - Better Homes and Gardens, New York, NY

(2003-2004)

• Market Research and Strategic Planning - E.I. du Pont de Nemours

and Company, Wilmington, DE (2001-2004)

• Market Research - VISA and Moskowitz-Jacobs, Inc., White

Plains, NY (2001-2002)

• Market Research - U. S. Department of Agriculture, Agricultural

Terrorism Project, Auburn, AL (2000-2001)

• Expert Witness and Market Research - Boies, Schiller & Flexner,

LLP, New York, NY Calvin Klein Trademark Trust and Calvin

Klein, Inc. v. The Warnaco Group, Inc. (Civ. No. 00-4052) (2000–

2001)

• Market Research Design and Analysis - VF/Jeanswear (Wrangler),

Greensboro, NC (1999–2001)

• Strategic Planning - Levi-Straus, San Francisco (1998– 1999)

• Strategic Planning and Product Development - VALS Program,

SRI Consulting, Menlo Park CA (1996–2000)

• Statistical Consultant - CFD Macromonitor, SRI Consulting,

Princeton, NJ (1997–1999)

• Market Research Design and Analysis - FRI Media / Universum,

Stockholm, Sweden (1995–1996)

• Strategic Planning/Market Communications - Mjölkframjanet (Dairy

Products Trade Association of Sweden), Stockholm, Sweden (1995–

1996)

• Market Research and Strategic Planning - Parkway Insurance

Company, A Subsidiary of the Fireman’s Fund Insurance Group,

Bridgewater, NJ (1995–1996)

• Educational Product Development - The Simmons Connection:

Educational software package developed for Simmons Market

Research Bureau, NY and Prentice-Hall, NY (1992–1996)

• Statistical Consultant - Advertising Research Corporation, Clark,

NJ (1992–1994)

• Market Strategy and Consumer Research - Women at Large

Fitness Centers, Edison, NJ (1990)

• Market Research - Rutgers Student Centers Retail Space Project

(1989–1990)

• Expert Witness - Clements & Ducharme, P. C., Canton, NY

(1986–1987)

• Market Research - ARBOR, Inc., Philadelphia, PA (1985–1986)


January 22, 2020

• Management Training - Niagara Mohawk, Inc., Oswego, NY

(1985–1986)

• Research Consultant - Office of Graduate and Pre-Professional

Advising, Dartmouth College, Hanover, NH (1980-1982)

management, marketing and creative technologies department … · construct or a construction,”...

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