Manager of Online Reputation• Update website weekly

– Promote public events & webinars– Refresh website content (SEO)– Post new articles & ezines– Monitor Google Analytics, Hootsuite.com,

Klout.com, kred.com to determine what drivers are working to increase traffic

– Increase traffic incrementally

• Blog– Post/Coordinate/SEO/update blog and

vlogs– Monitor and manage blog traffic– Increase blog hits incrementally

• Social Media– Repurpose blog to Twitter, Linked In, FB &

vlogs to YouTube– Monitor social media accounts/traffic daily– Increase Twitter & LinkedIn followers

• Events (Webinars/podcasts)– Build promotions around events– Generate attendees – live/website

• Ezine– Promote webinars/podcasts/events– Promote books & articles– Insert video– Coordinate guest columnist– Coordinate “Feature”– Increase sign ups, reduce unsubscribes,

increase pass alongs (viral)

• Public Relations– Monitor public relations opportunities –

HARO– Get articles posted– Get articles placed– Get press releases placed– Drive people to website from PR efforts