manufacturing and service technologies

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13 Chapter Manufacturing and Service Technologies Prepared by: Dr Amjad Hamori Mr. Samer Dofash

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Manufacturing and Service Technologies organization theory and design--riched l daft

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Page 1: Manufacturing and Service Technologies

Manufacturing and Service Technologies

Prepared by: Dr Amjad HamoriMr. Samer Dofash

Page 2: Manufacturing and Service Technologies

Why to use Tech.?

•To be effective•To improve efficiency •To gain new competitive advantage• improve productivity•To reduce cost

Page 3: Manufacturing and Service Technologies

What is Technology

• Technology refers to the work on input: 1)materials

2)information

3)ideas

Through tools:1)process

2)techniques

3)action

To transform it in Outputs

input

Output

process

Page 4: Manufacturing and Service Technologies

Kinds of Tech.

• Core Technology: is the work process that is directly related to

the organization mission• Non-core Technology: is a department work process that is

important to the organization but not directly related to its primary mission

Page 5: Manufacturing and Service Technologies

Kinds of core Tech.

• Core Technology: o Core manufacturing techo Core service tech.

Page 6: Manufacturing and Service Technologies

Core Transformation Process for a Manufacturing Company

Page 7: Manufacturing and Service Technologies

1. Manufacturing process2. Contemporary applications3. Flexible &lean manufacturing

Core Manufacturing Technology include :

Page 8: Manufacturing and Service Technologies

Manufacturing Firms

• Technical complexity defines the extent of mechanization of the manufacturing process

• Three basic technology groups defined by Woodward:– Small-batch and unit production– Large-batch and mass production– Continuous-process production

8©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 9: Manufacturing and Service Technologies

Manufacturing process

• Woodward scale organization according to technical complexity of the manufacturing process.

• Technical complexity : the extent of mechanization of manufacturing process.

• High tech. complexity= most of work is performed by machine• Low tech. complexity= workers play a larger role in production

• Woodward scale ten categories consolidated in three groups as flowing :

Page 10: Manufacturing and Service Technologies

Analyzed Technical Complexity

• Three Groups1. Small-batch and unit production2. Large-batch and mass customization

production3. Continuous process production

Page 11: Manufacturing and Service Technologies

Small-batch and unit production

• Manufacture small order to meet specific needs• Custom work is the norm• Relies heavily on human operator• Not highly mechanized• Highly skilled human operator• Sophisticated computerized machinery is to used for

the production process

Page 12: Manufacturing and Service Technologies

Large-batch and mass customization production

• Long production runs• Standard parts• Output goes to inventory• Customer do not have special needs

Page 13: Manufacturing and Service Technologies

Continuous process production

• Entire process is mechanized• There is no start point or stopping• Mechanization& standardization• Machines control process• Outcome highly predictable

Page 14: Manufacturing and Service Technologies

Woodward’s Classification Based on System of Production

Page 15: Manufacturing and Service Technologies

Continuous process Mass production Unit production

Structural characteristic

high medium low Management level

low high medium Supervisor

1:1 4:1 9:1 Direct/ indirect

high medium low Manager/total personnel low low high skills

low high low Formalization procedures low high low centralization

High low high Verbal communicationlow high low Written communicationorganic mechanistic organic Overall structure

Relationship between Technical Complexity and Structural Characteristics

Page 16: Manufacturing and Service Technologies

Strategy, Technology, and Performance

• Strategy, structure, and technology need to be aligned

• Successful firms have complementary structures and technologies

• Failing to adopt a new technology or failing to realign strategy can lead to poor performance

• Manager should always remember that tech. and HR of organization are intertwined

Page 17: Manufacturing and Service Technologies

Global Competition

• Unstable market• Short product cycle• More sophisticated and

knowledgeable consumer

• Flexibility to meet demand is a must

Page 18: Manufacturing and Service Technologies

1. Manufacturing process2. Contemporary applications3. Flexible &lean manufacturing

Core Manufacturing Technology include :

Page 19: Manufacturing and Service Technologies

Contemporary applications

Tow basic significant Contemporary applications for manufacturing tech.1. Flexible manufacturing system(FMS)

Computer-aided design(CAD)Computer-aided manufacturing(CAM)Integrated information network Product life-cycle Management (PLM)

2. Lean manufacturing

Page 20: Manufacturing and Service Technologies

1. Manufacturing process2. Contemporary applications3. Flexible &lean manufacturing

Core Manufacturing Technology include :

Page 21: Manufacturing and Service Technologies

Flexible manufacturing system(FMS)

Computer-aided design(CAD): computer are used to assist in the drafting, designing, and engineering of new part.

Page 22: Manufacturing and Service Technologies

Flexible manufacturing system(FMS)

computer-aided manufacturing(CAM):» computer controlled machines in Materials

handling, fabrication. production., production, and assembly greatly increase the speed of manufacturing.

» Permits a production line to shift rapidly from producing one product to any variety of other products

» Quick fill customer request .

Page 23: Manufacturing and Service Technologies

Flexible manufacturing system(FMS)

Integrated information network : » computerized system link all aspects of firm .» Enable manager to make decision

Page 24: Manufacturing and Service Technologies

Flexible manufacturing system(FMS)

Product life-cycle Management (PLM): software can manage a product from idea through development, manufacturing, testing, and maintenance.

advantages:1)store data from each dep.2)link product design to all dep.3)provide 3D images of new product

Page 25: Manufacturing and Service Technologies

Lean Manufacturing

• Highly trained employees at every stage of production (the heart is people)

• Cut waste and improve quality• Incorporates technological elements• Paved the way for mass customization

– Using mass-production technology to quickly and cost-effectively assemble individual goods for customers

Page 26: Manufacturing and Service Technologies

1. Manufacturing process2. Contemporary applications3. Flexible &lean manufacturing

Core Manufacturing Technology include :

Page 27: Manufacturing and Service Technologies

Flexible Manufacturing Technology vs. Traditional Technologies

Page 28: Manufacturing and Service Technologies

Performance and Structural Implications

Flexible manufacturing allows diverse products to be made on one assembly line

Computer-aided craftsmanship

More efficient

Increased productivity

Decreased scrap

Customer satisfaction

Page 29: Manufacturing and Service Technologies

Comparison of Organizational Characteristics

Page 30: Manufacturing and Service Technologies

Kinds of core Tech.

• Core Technology: o Core manufacturing techo Core service tech.

Page 31: Manufacturing and Service Technologies

Core Organization Service Tech.

• Service technologies are different from manufacturing technologies and require different organizational design

• Education, health care, transportation, and banking all have unique dimensions

• Services have intangible output• Service is knowledge, idea, rather than physical product• Service do not exist until it is requested by customer • If it do not consumed immediately upon production it

will disappears

Page 32: Manufacturing and Service Technologies

Core Organization Service Tech

• Knowledge intensive• High direct interaction with

customer • Quality of service can not

be measured• Rapid response to

customer• Located where customer

want

Core manufacturing tech• Capital intensive• Little direct interaction with

customer• Quality is measurable at

time• Response is longer is

acceptable• Located where company

think it have to

Core Organization Service Technology

Page 33: Manufacturing and Service Technologies

Core Organization Service Technology

Page 34: Manufacturing and Service Technologies

Trend Toward Lean Services

• Customer expectations are rising• Expectations have required that service firms

must become lean, too– Cut waste– Improve customer service

• Adopt continuous improvement approach

Page 35: Manufacturing and Service Technologies

Designing the Service Organization

• Service organizations are not necessarily large• Often small locations, close to customers• Service organizations require technical core

employees – close to customer• Service customers interact directly with technical

employees• The skills of technical employees need to be high• Employees need knowledge, awareness, and

interpersonal skills• Decision making is often decentralized

Page 36: Manufacturing and Service Technologies

Structural Characteristics of Service Organizations versus Product Organizations

36©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 37: Manufacturing and Service Technologies

Kinds of core Tech.

• Core Technology: o Core manufacturing techo Core service tech.

Page 38: Manufacturing and Service Technologies

Kinds of Tech.

• Core Technology: is the work process that is directly related to

the organization mission• Non-core Technology: is a department work process that is

important to the organization but not directly related to its primary mission

Page 39: Manufacturing and Service Technologies

39

Non-Core Departmental Technology

• Every department in an organization has a production process– Variety: frequency of unexpected and novel

events

– Analyzability: ability to apply standard procedures

• Routine vs. Nonroutine Dimension

• Engineering Technologies

• Craft Technologies

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 40: Manufacturing and Service Technologies

40

Framework for Department Technologies

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Page 41: Manufacturing and Service Technologies

Department Design

• Overall design is either organic or mechanistic• Design characteristics vary depending on work

unit– Formalization– Decentralization– Employee skill level– Span of control– Communication and coordination

Page 42: Manufacturing and Service Technologies

42

Relationship of Department Technology to Structural and Management Characteristics

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 43: Manufacturing and Service Technologies

43

Workflow Interdependence Among Departments

• The extent to which departments depend on each other for resources or materials

• Low interdependence means that departments can do their work independently

• High interdependence means departments depend on each other

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 44: Manufacturing and Service Technologies

44

Interdependence and Management Implications

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 45: Manufacturing and Service Technologies

Interdependence of Departments Involved in the Flight Departure Process

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 46: Manufacturing and Service Technologies

Structural Priority and Implications

Reciprocal interdependence should receive first priority

Reciprocal activities should be grouped together

Poor coordination will cause poor performance

Organizations should be designed to address interdependence

Page 47: Manufacturing and Service Technologies

47

Coordination for Interdependence

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 48: Manufacturing and Service Technologies

Relationship of Interdependence and Team Play Characteristics

48©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 49: Manufacturing and Service Technologies

49

Impact of Technology on Job Design

Technology impacts:1) Job Design2) Sociotechnical

systems

Job Design

Job Simplification

Job Rotation

Job Enrichment

Job EnlargementSociotechnical systems approach recognizes the interaction of technical and human needs

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 50: Manufacturing and Service Technologies

50

Sociotechnical Systems Model

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Page 51: Manufacturing and Service Technologies

51

Design Essentials

Key research notes that technology and structure can be co-aligned

Service technologies differ in a systematic way from manufacturing technologies

It is important to apply the correct management system to a department

Interdependence among departments dictates the amount of communication and coordination required in design

New technologies are enriching jobs to make organizations a happier place to work

Sociotechnical system theory attempts to design systems that meet technical and human aspects

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.